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Impact Essays

Fear Appeals and Public Service Advertising: Applications to Influenza in Hong Kong

Page 580 | Published online: 13 Sep 2010

REFERENCES

  • Helmes , A. W. 2002 . Application of the protection motivation theory to genetic testing for breast cancer . Preventive Medicine: An International Journal Devoted to Practice and Theory , 35 : 453 – 462 .
  • Kwong , E. , Lam , I. and Chan , T. 2009 . What factors affect influenza vaccine uptake among community-dwelling older Chinese people in Hong Kong general outpatient clinics? . Chinese Journal of Nursing , 7 : 1
  • O'Keefe , G. J. and Reid , K. 1990 . The uses and effects of public service advertising . Public Relations Research Annual , 2 : 67 – 91 .
  • Witte , K. and Allen , M. 2000 . A meta-analysis of fear appeals: Implications for effective public health campaigns . Health Education & Behavior , 27 : 591 – 615 .

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