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Health Communication Volume 25, 2010 - Issue 6-7
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Impact Essays

Communicating What Works! Applying the Positive Deviance Approach in Health Communication

Arvind Singhal Department of Communication, University of Texas, El PasoCorrespondence[email protected]
Pages 605-606 | Published online: 13 Sep 2010

REFERENCES

  • Buscell , P. 2008 . Mapping the positive deviance/MRSA prevention networks at Pennsylvania and Montana health care facilities shows promise . Prevention Strategist , Autumn : 41 – 45 .
  • Dura , L. and Singhal , A. 2009 . Will Ramon finish sixth grade? Positive deviance for student retention in rural Argentina , Positive deviance wisdom series, Number 2 1 – 8 . Boston : Tufts University, Positive Deviance Initiative .
  • Gawande , A. 2007 . Better: A sugeon's notes on performance , New York : Metropolitan .
  • Lloyd , J. , Buscell , P. and Lindberg , C. Spring 2008 . “ Staff driving cultural transformation diminishes MRSA ” . In Prevention Strategist Spring , 10 – 15 .
  • Pascale , R. T. and Sternin , J. 2005 . Your company's secret change agents . Harvard Business Review , May : 1 – 11 .
  • Pascale , R. T. , Sternin , J. and Sternin , M. 2010 . The power of positive deviance: How unlikely innovators solve the world's toughest problems , Boston : Harvard University Press .
  • Rogers , E. M. 2003 . Diffusion of innovations , 5th , New York : Free Press .
  • Singhal , A. 2010 . “ Turning the diffusion of innovations paradigm on its head ” . In Advances in the study of the diffusion of innovations: Theory, methods, and application , Edited by: Vishwanath , A. and Barnett , G. New York : Peter Lang .
  • Singhal , A. , Buscell , P. and McCandless , K. 2009 . Saving lives by changing relationships: Positive deviance for MRSA prevention and control in a U.S. hospital , Positive deviance wisdom series, Number 3 1 – 8 . Boston : Tufts University, Positive Deviance Initiative .
  • Singhal , A. and Dearing , J. W. 2006 . Communication of innovations: A journey with Ev Rogers , Thousand Oaks, CA : Sage .
  • Singhal , A. and Dura , L. 2009 . Protecting children from exploitation and trafficking: Using the positive deviance approach in Uganda and Indonesia , Washington, DC : Save the Children .
  • Singhal , A. and Greiner , K. 2008 . Do what you can, with what you have, where you are: A quest to eliminate MRSA at the Veterans Health Administration's hospitals in Pittsburgh . Deep Learning , 1 ( 4 ) : 1 – 14 . Complexity-in-Action Series. Allentown, NJ: Plexus Institute

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