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Impact Essays

Social Norms Marketing Campaigns to Reduce Campus Alcohol Problems

Pages 615-616 | Published online: 13 Sep 2010

REFERENCES

  • DeJong , W. , Schneider , S. K. , Towvim , L. G. , Murphy , M. J. , Doerr , E. E. , Simonsen , N. R. , Mason , K. E. and Scribner , R. A. 2006 . A multisite randomized trial of social norms marketing campaigns to reduce college student drinking . Journal of Studies on Alcohol , 67 : 868 – 879 .
  • DeJong , W. , Schneider , S. K. , Towvim , L. G. , Murphy , M. J. , Doerr , E. E. , Simonsen , N. R. , Mason , K. E. and Scribner , R. A. 2009 . A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication study . Substance Abuse , 30 : 127 – 140 .
  • DeJong , W. , Towvim , L. G. and Schneider , S. K. 2008 . Support for alcohol control policies and enforcement strategies among U.S. college students at 4-year institutions . Journal of American College Health , 56 : 231 – 236 .
  • Scribner , R. A. , Theall , K. P. , Mason , K. , Simonsen , N. , Schneider , S. K. , Towvim , L. G. and DeJong , W. 2011 . Alcohol prevention on college campuses: The moderating effect of the alcohol environment on the effectiveness of social norms marketing campaigns . Journal of Studies on Alcohol and Drugs , in press
  • Turner , J. C. , Perkins , H. W. and Bauerle , J. 2008 . Declining negative consequences related to alcohol misuse among students exposed to a social norms marketing intervention on a college campus . Journal of American College Health , 57 : 85 – 93 .

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