Implications of High-/Low-Context Communication for Target Audience Member Interpretation of Messages in the Nimechill Abstinence Campaign in Nairobi, Kenya

REFERENCES

• Abdulaziz , M. H. and Osinde , K. 1997 . Sheng and English: Development of mixed codes among the urban youth in Kenya . International Journal of the Sociology of Language , 125 : 43 – 63 .
   Google Scholar
• Airhihenbuwa , C. 2006 . On being comfortable with being uncomfortable: Centering an Africanist vision in our gateway to global health . Health Education and Behavior , 34 : 31 – 42 .
   PubMed Web of Science ®Google Scholar
• Airhihenbuwa , C. L. and Obregon , R. 2000 . A critical assessment of theories/models used in health communication for HIV/AIDS . Journal of Health Communication , 5 : 5 – 15 .
   PubMed Web of Science ®Google Scholar
• Amos , C. L. 2009 . The impact of visceral influences on consumers' evaluation of weight loss advertising . Dissertation Abstracts , 69 ( 8-A ) : 3228
   Google Scholar
• Boulay , M. , Storey , J. D. and Sood , S. 2002 . Indirect exposure to a family planning mass media campaign in Nepal . Journal of Health Communication , 7 : 379 – 399 .
   PubMed Web of Science ®Google Scholar
• Casey , M. A. and Kreuger , R.A. 2000 . Focus groups: A practical guide for applied research , 3rd , Thousands Oaks, CA : Sage .
   Google Scholar
• Cline , R. J. W. and Young , H. N. 2004 . Marketing drugs, marketing health care relationships: A content analysis of visual cues in direct-to-consumer prescription drug advertising . Health Communication , 16 : 131 – 157 .
   PubMed Web of Science ®Google Scholar
• DeMarco , R. and Norris , A. E. 2004 . Culturally relevant HIV interventions: Transcending ethnicity . Journal of Cultural Diversity , 11 ( 2 ) : 65 – 68 .
   PubMedGoogle Scholar
• Dutta , M. J. 2007 . Communicating about culture and health: Theorizing culture-centered and culture-sensitive approaches . Communication Theory , 17 : 304 – 328 .
   Web of Science ®Google Scholar
• Gould, H. (2007). What's culture got to do with HIV/AIDS? Why the global strategy for HIV/AIDS needs to adopt a cultural approach. http://www.healthlink.org.uk/PDFs/finding_7_hiv_culture.pdf (http://www.healthlink.org.uk/PDFs/finding_7_hiv_culture.pdf)
   Google Scholar
• Gudykunst , W. B. , Matsumoto , T. , Ting-Toomey , S. , Nishida , T. , Kim , K. S. and Heyman , S. 1996 . The influence of cultural individualism–collectivism, self-construals, and individual values on communication styles across cultures . Human Communication Research , 22 : 510 – 543 .
   Web of Science ®Google Scholar
• Hall , E. T. 1981 . Beyond culture , Gloucester, MA : Peter Smith .
   Google Scholar
• Hall , E. T. 2000 . “ Context and meaning ” . In Intercultural communication: A reader , Edited by: Samovar , L. A. and Porter , R. E. 34 – 43 . Belmont CA : Wadsworth .
   Google Scholar
• Hornik , R. 2002 . “ Public health communication: Making sense of contradictory evidence ” . In Public health communication: Evidence for behavior change , Edited by: Hornik , R. 357 – 383 . New York : Lawrence Erlbaum Associates .
   Google Scholar
• Johnny , L. and Mitchell , C. 2006 . “Live and let live”: An analysis of HIV/AIDS-related stigma and discrimination in international campaign posters . Journal of Health Communication , 11 : 755 – 767 .
   PubMed Web of Science ®Google Scholar
• Kang , Y. , Cappella , N. M. , Strasser , A. A. and Lerman , C. 2009 . The effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactions . Nicotine & Tobacco Research , 11 : 254 – 261 .
   PubMed Web of Science ®Google Scholar
• Kang , Y. , Cappella , J. N. and Fishbein , M. 2009 . The effect of marijuana scens in anti-marijuana public service announcements on adolescent evaluation of ad effectiveness . Health Communication , 24 : 483 – 493 .
   PubMed Web of Science ®Google Scholar
• Kenya National HIV/AIDS Strategic Plan 2005–2010. (2005). http://www.nacc.or.ke/downloads/KNASP_2005-2010_Final_Report_doc (http://www.nacc.or.ke/downloads/KNASP_2005-2010_Final_Report_doc)
   Google Scholar
• Kim , D. , Pan , Y. and Park , H. S. 1998 . High- versus low-context culture: A comparison of Chinese, Korean, and American cultures . Psychology & Marketing , 15 : 507 – 521 .
   Web of Science ®Google Scholar
• Mehrabian , A. 1971 . Silent messages , Belmont, CA : Wadsworth .
   Google Scholar
• Miller , A. N. 2002 . An exploration into Kenyan public speaking patterns with implications for the American introductory public speaking course . Communication Education , 51 : 168 – 182 .
   Google Scholar
• Monasch , R. and Mahy , M. 2006 . Young people: The centre of the HIV epidemic . WHO Tech. Rep. Ser. , 938 : 15 – 36 .
   PubMed Web of Science ®Google Scholar
• Muraya , J. G. 2009 . Culture-sensitivity vs. culture-centeredness in an abstinence campaign in Nairobi , Kenya : Unpublished master's thesis, Daystar University .
   Google Scholar
• National Aids Control Council . 2007 . Youth HIV/AIDS communication: A situation analysis , Nairobi : Author .
   Google Scholar
• Nimechill (I have chilled or I am abstaining). (2006). http://www.comminit.com/en/node/134195 (http://www.comminit.com/en/node/134195)
   Google Scholar
• Noar , S. M. 2006 . A 10-year retrospective of research in health mass media campaigns: Where do we go from here? . Journal of Health Communication , 11 : 21 – 42 .
   PubMed Web of Science ®Google Scholar
• Pauwels , L. 2005 . Culture, community, and disease control . International Journal of Epidemiology , 34 : 534 – 536 .
   PubMed Web of Science ®Google Scholar
• Pfeiffer , J. 2004 . Condom social marketing, Pentecostalism, structural adjustment in Mozambique: A clash of AIDS prevention messages . Medical Anthropology Quarterly , 18 : 77 – 103 .
   PubMed Web of Science ®Google Scholar
• Population Services International. (2006a). Chilling in Kenya. http://www.psi.org/resources/pubs/kenya-abstinence.pdf (http://www.psi.org/resources/pubs/kenya-abstinence.pdf)
   Google Scholar
• Population Services International . 2006b . Kenya: Evaluation of the Nimechill campaign to promote abstinence among urban youth , Nairobi : Author .
   Google Scholar
• Population Services International . 2008 . Population Services International Kenya strategic plan, 2008–2012. Unpublished report , Washington, DC : Author .
   Google Scholar
• Randolph , W. and Viswanath , K. 2004 . Lessons learned from public health mass media campaigns: Marketing health in a crowded media world . Annual Review of Public Health , 25 : 419 – 437 .
   PubMed Web of Science ®Google Scholar
• Richardson , R. M. and Smith , S. W. 2007 . The influence of high/low-context culture and power distance on choice of communication media: Students' media choice to communicate with professors in Japan and America . International Journal of Intercultural Relations , 31 : 479 – 501 .
   Web of Science ®Google Scholar
• Rootman , I. and Hershfield , L. 1994 . Health communication research: Broadening the scope . Health Communication , 6 : 69 – 72 .
   Google Scholar
• Schatz , P. and Dzivimbo , K. P. 2001 . The adolescent sexual world and AIDS prevention: A democratic approach to programme design in Zimbabwe . Health Promotion International , 16 : 127 – 136 .
   PubMed Web of Science ®Google Scholar
• Stifel, D., & Christiaensen, L. (2005). Tracking poverty in Kenya: Methods and measures. www.worldbank.org/afr/padi/tracking_poverty_kenya.pdf (http://www.worldbank.org/afr/padi/tracking_poverty_kenya.pdf)
   Google Scholar
• Wright , P. 1973 . The cognitive processes mediating acceptance of advertising . Journal of Marketing Research , 10 : 53 – 62 .
   Web of Science ®Google Scholar
• Wurtz , E. 2005 . A cross-cultural analysis of websites from high-context cultures and low-context cultures . Journal of Computer-Mediated Communication , 11 : 275 – 292 .
   Web of Science ®Google Scholar
• Zinkhan , G. M. and Martin , C. R. Jr. 1983 . Two copy testing techniques: The cloze procedure and the cognitive complexity test . Journal of Business Research , 11 : 217 – 227 .
   Web of Science ®Google Scholar