5,664
Views
62
CrossRef citations to date
0
Altmetric
Original Articles

Message Framing in Vaccine Communication: A Systematic Review of Published Literature

&

References

  • Abdelmutti, N., & Hoffman-Goetz, L. (2009). Risk messages about HPV, cervical cancer, and the HPV vaccine Gardasil: A content analysis of Canadian and U.S. national newspaper articles. Women & Health, 49, 422–440. doi:10.1080/03630240903238776
  • *Abhyankar, P., O’Connor, D. B., & Lawton, R. (2008). The role of message framing in promoting MMR vaccination: Evidence of a loss-frame advantage. Psychology, Health & Medicine, 13, 1–16. doi:10.1080/13548500701235732
  • *Bartels, R. D., Kelly, K. M., & Rothman, A. J. (2010). Moving beyond the function of the health behaviour: The effect of message frame on behavioural decision-making. Psychology & Health, 25, 821–838. doi:10.1080/08870440902893708
  • *Broemer, P. (2004). Ease of imagination moderates reactions to differently framed health messages. European Journal of Social Psychology, 34, 103–119. doi:10.1002/ejsp.185
  • Carver, C. S., & White, T. L. (1994). Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS scales. Journal of Personality and Social Psychology, 67, 319–333. doi:10.1037/0022-3514.67.2.319
  • *Chien, Y.-H. (2011a). Use of message framing and color in vaccine information to increase willingness to be vaccinated. Social Behavior and Personality, 39, 1063–1071. doi:10.2224/sbp.2011.39.8.1063
  • *Chien, Y.-H. (2011b). Message framing and color combination in the perception of medical information. Psychological Reports, 108, 667–672. doi:10.2466/13.24.PR0.108.2.667-672
  • *Chien, Y.-H. (2013). Persuasiveness of online flu-vaccination promotional banners. Psychological Reports, 112, 365–374. doi:10.2466/01.13.PR0.112.2.365-374
  • Covey, J. (2014). The role of dispositional factors in moderating message framing effects. Health Psychology, 33, 52–65. doi:10.1037/a0029305
  • Cox, A. D., Cox, D., & Zimet, G. (2006). Understanding consumer responses to product risk information. Journal of Marketing, 70 (1), 79–91. doi:10.1509/jmkg.2006.70.1.79
  • European Centre for Disease Prevention and Control [ECDC]. (n.d.). Immunisation. Retrieved February 10, 2016, from http://ecdc.europa.eu/en/healthtopics/immunisation/Pages/index.aspx
  • *Fahy, A., & Desmond, D. M. (2010). Irish mothers’ intentions to have daughters receive the HPV vaccine. Irish Journal of Medical Science, 179, 427–430. doi:10.1007/s11845-010-0501-7
  • *Ferguson, E., & Gallagher, L. (2007). Message framing with respect to decisions about vaccination: The roles of frame valence, frame method and perceived risk. British Journal of Psychology, 98, 667–680. doi:10.1348/000712607X190692
  • *Frew, P. M., Owens, L. E., Saint-Victor, D. S., Benedict, S., Zhang, S., & Omer, S. B. (2014). Factors associated with maternal influenza immunization decision-making evidence of immunization history and message framing effects. Human Vaccines & Immunotherapeutics, 10, 2576–2583. doi:10.4161/hv.32248
  • *Frew, P. M., Saint-Victor, D. S., Owens, L. E., & Omer, S. B. (2014). Socioecological and message framing factors influencing maternal influenza immunization among minority women. Vaccine, 32, 1736–1744. doi:10.1016/j.vaccine.2014.01.030
  • *Frew, P. M., Zhang, S., Saint-Victor, D. S., Schade, A. C., Benedict, S., Banan, M., … Omer, S. B. (2013). Influenza vaccination acceptance among diverse pregnant women and its impact on infant immunization. Human Vaccines & Immunotherapeutics, 9, 2591–2602. doi:10.4161/hv.26993
  • *Gainforth, H. L., Cao, W., & Latimer‐Cheung, A. E. (2012). Message framing and parents’ intentions to have their children vaccinated against HPV. Public Health Nursing, 29, 542–552. doi:10.1111/j.1525-1446.2012.01038.x
  • *Gainforth, H. L., & Latimer, A. E. (2012). Risky business: Risk information and the moderating effect of message frame and past behaviour on women’s perceptions of the human papillomavirus vaccine. Journal of Health Psychology, 17, 896–906. doi:10.1177/1359105311431173
  • Gallagher, K. M., & Updegraff, J. A. (2012). Health message framing effects on attitudes, intentions, and behavior: A meta-analytic review. Annals of Behavioral Medicine, 43, 101–116. doi:10.1007/s12160-011-9308-7
  • Garcia-Retamero, R., & Cokely, E. T. (2011). Effective communication of risks to young adults: Using message framing and visual aids to increase condom use and STD screening. Journal of Experimental Psychology: Applied, 17, 270–287. doi:10.1037/a0023677
  • *Gerend, M. A., & Shepherd, J. E. (2007). Using message framing to promote acceptance of the human papillomavirus vaccine. Health Psychology, 26, 745–752. doi:10.1037/0278-6133.26.6.745
  • *Gerend, M. A., & Shepherd, J. E. (2012). Predicting human papillomavirus vaccine uptake in young adult women: Comparing the health belief model and theory of planned behavior. Annals of Behavioral Medicine, 44, 171–180. doi:10.1007/s12160-012-9366-5
  • *Gerend, M. A., Shepherd, J. E., & Monday, K. A. (2008). Behavioral frequency moderates the effects of message framing on HPV vaccine acceptability. Annals of Behavioral Medicine, 35, 221–229. doi:10.1007/s12160-008-9024-0
  • *Gerend, M. A., & Sias, T. (2009). Message framing and color priming: How subtle threat cues affect persuasion. Journal of Experimental Social Psychology, 45, 999–1002. doi:10.1016/j.jesp.2009.04.002
  • *Haydarov, R., & Gordon, J. C. (2015). Effect of combining attribute and goal framing within messages to change vaccination behavior. Journal of Communication in Healthcare, 8, 45–54. doi:10.1179/1753807615Y.0000000005
  • *Hayles, E. H., Cooper, S. C., Wood, N., Sinn, J., & Skinner, S. R. (2015). What predicts postpartum pertussis booster vaccination? A controlled intervention trial. Vaccine, 33, 228–236. doi:10.1016/j.vaccine.2014.10.074
  • Hendrix, K. S., Finnell, S. M. E., Zimet, G. D., Sturm, L. A., Lane, K. A., & Downs, S. M. (2014). Vaccine message framing and parents’ intent to immunize their infants for MMR. Pediatrics, 134, e675–e683. doi:10.1542/peds.2013-4077
  • Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica (Pre-1986), 47, 263–292. doi:10.2307/1914185
  • Krieger, J. L., & Sarge, M. A. (2013). A serial mediation model of message framing on intentions to receive the human papillomavirus (HPV) vaccine: Revisiting the role of threat and efficacy perceptions. Health Communication, 28, 5–19. doi:10.1080/10410236.2012.734914
  • Larson, H. J., Jarrett, C., Eckersberger, E., Smith, D. M., & Paterson, P. (2014). Understanding vaccine hesitancy around vaccines and vaccination from a global perspective: A systematic review of published literature, 2007–2012. Vaccine, 32, 2150–2159. doi:10.1016/j.vaccine.2014.01.081
  • *Lechuga, J., Swain, G. R., & Weinhardt, L. S. (2011). Impact of framing on intentions to vaccinate daughters against HPV: A cross-cultural perspective. Annals of Behavioral Medicine, 42, 221–226. doi:10.1007/s12160-011-9273-1
  • Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational Behavior and Human Decision Processes, 76, 149–188. doi:10.1006/obhd.1998.2804
  • Lu, J. (2009, May). The persuasiveness of exemplars and message framing in promoting healthy behaviors. Paper presented at the annual conference of the International Communication Association, Chicago, IL.
  • Marsh, H. A., Malik, F., Shapiro, E., Omer, S. B., & Frew, P. M. (2014). Message framing strategies to increase influenza immunization uptake among pregnant African American women. Maternal and Child Health Journal, 18, 1639–1647. doi:10.1007/s10995-013-1404-9
  • *McCaul, K. D., Johnson, R. J., & Rothman, A. J. (2002). The effects of framing and action instructions on whether older adults obtain flu shots. Health Psychology, 21, 624–628. doi:10.1037//0278-6133.21.6.624
  • *McCormick, M., & Seta, J. J. (2016). Lateralized goal framing: How health messages are influenced by valence and contextual/analytic processing. Psychology & Health, 31, 535–548. doi:10.1080/08870446.2015.1117082
  • *Nan, X. (2012a). Communicating to young adults about HPV vaccination: Consideration of message framing, motivation, and gender. Health Communication, 27, 10–18. doi:10.1080/10410236.2011.567447
  • *Nan, X. (2012b). Relative persuasiveness of gain- versus loss-framed human papillomavirus vaccination messages for the present- and future-minded. Human Communication Research, 38, 72–94. doi:10.1111/j.1468-2958.2011.01419.x
  • Nan, X., Dahlstrom, M. F., Richards, A., & Rangarajan, S. (2015). Influence of evidence type and narrative type on HPV risk perception and intention to obtain the HPV vaccine. Health Communication, 30, 301–308. doi:10.1080/10410236.2014.888629
  • Nan, X., & Madden, K. (2014). The role of cultural worldviews and message framing in shaping public opinions toward the human papillomavirus vaccination mandate. Human Communication Research, 40, 30–53. doi:10.1111/hcre.12016
  • *Nan, X., Madden, K., Richards, A., Holt, C., Wang, M. Q., & Tracy, K. (2016). Message framing, perceived susceptibility, and intentions to vaccinate children against HPV among African American parents. Health Communication, 31, 798–805. doi:10.1080/10410236.2015.1005280
  • *Nan, X., Xie, B., & Madden, K. (2012). Acceptability of the H1N1 vaccine among older adults: The interplay of message framing and perceived vaccine safety and efficacy. Health Communication, 27, 559–568. doi:10.1080/10410236.2011.617243
  • Nyhan, B., Reifler, J., Richey, S., & Freed, G. L. (2014). Effective messages in vaccine promotion: A randomized trial. Pediatrics, 133, e835–e842. doi:10.1542/peds.2013-2365
  • O’Connor, D. B., Ferguson, E., & O’Connor, R. C. (2005). Intentions to use hormonal male contraception: The role of message framing, attitudes and stress appraisals. British Journal of Psychology, 96, 351–369. doi:10.1348/000712605X49114
  • O’Keefe, D. J., & Nan, X. (2012). The relative persuasiveness of gain- and loss-framed messages for promoting vaccination: A meta-analytic review. Health Communication, 27, 776–783. doi:10.1080/10410236.2011.640974
  • *Park, S.-Y. (2012). The effects of message framing and risk perceptions for HPV vaccine campaigns: Focus on the role of regulatory fit. Health Marketing Quarterly, 29, 283–302. doi:10.1080/07359683.2012.732847
  • Penţa, M. A., & Băban, A. (2014a). Dangerous agent or saviour? HPV vaccine representations on online discussion forums in Romania. International Journal of Behavioral Medicine, 21, 20–28. doi:10.1007/s12529-013-9340-z
  • Penţa, M. A., & Băban, A. (2014b). Mass media coverage of HPV vaccination in Romania: A content analysis. Health Education Research, 29, 977–992. doi:10.1093/her/cyu027
  • Poland, C. M., & Poland, G. A. (2011). Vaccine education spectrum disorder: The importance of incorporating psychological and cognitive models into vaccine education. Vaccine, 29, 6145–6148. doi:10.1016/j.vaccine.2011.07.131
  • Rothman, A. J., Bartels, R. D., Wlaschin, J., & Salovey, P. (2006). The strategic use of gain- and loss-framed messages to promote healthy behavior: How theory can inform practice. Journal of Communication, 56, S202–S220. doi:10.1111/j.1460-2466.2006.00290.x
  • *Rothman, A. J., Martino, S. C., Bedell, B. T., Detweiler, J. B., & Salovey, P. (1999). The systematic influence of gain-and loss-framed messages on interest in and use of different types of health behavior. Personality and Social Psychology Bulletin, 25, 1355–1369. doi:10.1177/0146167299259003
  • Rothman, A. J., & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: The role of message framing. Psychological Bulletin, 121, 3–19. doi:10.1037/00332909.121.1.3
  • Seo, K., Dillard, J. P., & Shen, F. (2013). The effects of message framing and visual image on persuasion. Communication Quarterly, 61, 564–583. doi:10.1080/01463373.2013.822403
  • Shen, L. (2005). The interplay of message framing, cognition and affect in persuasive health communication ( Doctoral dissertation). University of Wisconsin, Madison, USA.
  • *Shen, L., & Dillard, J. P. (2007). The influence of behavioral Inhibition/Approach systems and message framing on the processing of persuasive health messages. Communication Research, 34, 433–467. doi:10.1177/0093650207302787
  • Strathman, A., Gleicher, F., Boninger, D. S., & Edwards, C. S. (1994). The consideration of future consequences: Weighing immediate and distant outcomes of behavior. Journal of Personality and Social Psychology, 66, 742–752. doi:10.1037/0022-3514.66.4.742
  • Tannenbaum, M. B., Hepler, J., Zimmerman, R. S., Saul, L., Jacobs, S., Wilson, K., & Albarracin, D. (2015). Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. Psychological Bulletin, 141, 1178–1204. doi:10.1037/a0039729
  • Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211, 453–458. doi:10.1126/science.7455683
  • Updegraff, J. A., & Rothman, A. J. (2013). Health message framing: Moderators, mediators, and mysteries. Social and Personality Psychology Compass, 7, 668–679. doi:10.1111/spc3.12056
  • *Van’t Riet, J., Cox, A. D., Cox, D., Zimet, G. D., De Bruijn, G.-J., Van den Putte, B., … Ruiter, R. A. C. (2014). Does perceived risk influence the effects of message framing? A new investigation of a widely held notion. Psychology & Health, 29, 933–949. http://doi.org/10.1080/08870446.2014.896916
  • Van’t Riet, J., Cox, A. D., Cox, D., Zimet, G. D., De Bruijn, G.-J., Van den Putte, B., … Ruiter, R. A. C. (2016). Does perceived risk influence the effects of message framing? Revisiting the link between prospect theory and message framing. Health Psychology Review, 10, 447–459. doi:10.1080/17437199.2016.1176865
  • *Wen, N., & Shen, F. (2016). Communicating to young Chinese about human papillomavirus vaccination: Examining the impact of message framing and temporal distance. Asian Journal of Communication, 26, 387–404. doi:10.1080/01292986.2016.1162821
  • *Wirtz, J. G., Sar, S., & Ghuge, S. (2015). The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages. Health Marketing Quarterly, 32, 180–196. doi:10.1080/07359683.2015.1033936
  • *Yu, N., & Shen, F. (2013). Benefits for me or risks for others: A cross-culture investigation of the effects of message frames and cultural appeals. Health Communication, 28, 133–145. doi:10.1080/10410236.2012.662147
  • Ziarnowski, K. L., Brewer, N. T., & Weber, B. (2009). Present choices, future outcomes: Anticipated regret and HPV vaccination. Preventive Medicine, 48, 411–414. doi:10.1016/j.ypmed.2008.10.006

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.