Does Perceived Message Effectiveness Predict the Actual Effectiveness of Tobacco Education Messages? A Systematic Review and Meta-Analysis

References

• Baig, S. A., Noar, S. M., Gottfredson, N. C., Boynton, M. H., Ribisl, K. M., & Brewer, N. T. (2018). UNC perceived message effectiveness: Validation of a brief scale. Annals of Behavioral Medicine. Advance online publication. doi:10.1093/abm/kay080.
   PubMed Web of Science ®Google Scholar
• Biener, L., McCallum-Keeler, G., & Nyman, A. L. (2000). Adults’ response to Massachusetts anti-tobacco television advertisements: Impact of viewer and advertisement characteristics. Tobacco Control, 9, 401–407.
   PubMed Web of Science ®Google Scholar
• Bigsby, E., Cappella, J. N., & Seitz, H. H. (2013). Efficiently and effectively evaluating public service announcements: Additional evidence for the utility of perceived effectiveness. Communication Monographs, 80, 1–23. doi:10.1080/03637751.2012.739706
   PubMed Web of Science ®Google Scholar
• Bigsby, E., Monahan, J. L., & Ewoldsen, D. R. (2017). An examination of adolescent recall of anti-smoking messages: Attitudes, message type, and message perceptions. Health Communication, 32, 409–419. doi:10.1080/10410236.2016.1138390
   PubMed Web of Science ®Google Scholar
• Brennan, E., Durkin, S. J., Wakefield, M., & Kashima, Y. (2017). Why do smokers talk about antismoking campaigns? Predictors of the occurrence and content of campaign-generated conversations. Health Communication, 32, 1539–1556. doi:10.1080/10410236.2016.1239301
   PubMed Web of Science ®Google Scholar
• Brennan, E., Durkin, S. J., Wakefield, M. A., & Kashima, Y. (2014). Assessing the effectiveness of antismoking television advertisements: Do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?. Tobacco Control, 23, 412–418. doi:10.1136/tobaccocontrol-2012-050949
   PubMed Web of Science ®Google Scholar
• Brennan, E., Durkin, S. J., Wakefield, M. A., & Kashima, Y. (2016). Talking about antismoking campaigns: What do smokers talk about, and how does talk influence campaign effectiveness? Journal of Health Communication, 21, 33–45. doi:10.1080/10810730.2015.1039675
   PubMed Web of Science ®Google Scholar
• Choi, J. H., & Cho, H. (2016). Perceived message effectiveness, attitude toward messages and perceived realism. In D. K. Kim & J. W. Dearing, Health communication research measures (pp. 139–152). New York, NY: Peter Lang.
   Google Scholar
• Davis, K. C., Duke, J., Shafer, P., Patel, D., Rodes, R., & Beistle, D. (2017). Perceived effectiveness of antismoking ads and association with quit attempts among smokers: Evidence from the tips from former smokers campaign. Health Communication, 32, 931–938. doi:10.1080/10410236.2016.1196413
   PubMed Web of Science ®Google Scholar
• Davis, K. C., Nonnemaker, J., Duke, J., & Farrelly, M. C. (2013). Perceived effectiveness of cessation advertisements: The importance of audience reactions and practical implications for media campaign planning. Health Communication, 28, 461–472. doi:10.1080/10410236.2012.696535
   PubMed Web of Science ®Google Scholar
• Davis, K. C., Nonnemaker, J. M., Farrelly, M. C., & Niederdeppe, J. (2011). Exploring differences in smokers’ perceptions of the effectiveness of cessation media messages. Tobacco Control, 20, 26–33. doi:10.1136/tc.2009.035568
   PubMed Web of Science ®Google Scholar
• Dillard, J. P., Shen, L., & Vail, R. G. (2007). Does perceived message effectiveness cause persuasion or vice versa? 17 consistent answers. Human Communication Research, 33, 467–488. doi:10.1111/hcre.2007.33.issue-4
   Web of Science ®Google Scholar
• Dillard, J. P., Weber, K. M., & Vail, R. G. (2007). The relationship between the perceived and actual effectiveness of persuasive messages: A meta-analysis with implications for formative campaign research. Journal of Communication, 57, 613–631. doi:10.1111/jcom.2007.57.issue-4
   Web of Science ®Google Scholar
• Dillard, J. P., & Ye, S. (2008). The perceived effectiveness of persuasive messages: Questions of structure, referent, and bias. Journal of Health Communication, 13, 149–168. doi:10.1080/10810730701854060
   PubMed Web of Science ®Google Scholar
• Donovan, R. J., Leivers, S., & Hannaby, L. (1999). Smokers’ responses to anti-smoking advertisements by stage of change. Social Marketing Quarterly, 5, 56–65. doi:10.1080/15245004.1999.9961046
   Google Scholar
• Duke, J. C., Alexander, T. N., Zhao, X., Delahanty, J. C., Allen, J. A., MacMonegle, A. J., & Farrelly, M. C. (2015). Youth’s awareness of and reactions to the real cost national tobacco public education campaign. PLoS One, 10, e0144827. doi:10.1371/journal.pone.0144827
   PubMed Web of Science ®Google Scholar
• Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. New York, NY US: Psychology Press.
   Google Scholar
• Lipsey, M. W., & Wilson, D. B. (2001). Practical meta-analysis. Thousand Oaks, CA: Sage Publications.
   Google Scholar
• Mowery, A., Riedesel, P., Dreher, M., Schillo, B. A., & Saul, J. E. (2016). Using online message testing to evaluate TV ads, select effective messaging, and improve public health campaigns. Social Marketing Quarterly, 22, 179–199. doi:10.1177/1524500416628527
   Web of Science ®Google Scholar
• National Cancer Institute. (2008). The role of media in promoting and reducing tobacco use. Washington, DC: National Institutes of Health.
   Google Scholar
• Noar, S. M., Barker, J., & Yzer, M. (2018). Measurement and design heterogeneity in perceived message effectiveness studies: A call for research. Journal of Communication. doi:10.1093/joc/jqy047
   PubMed Web of Science ®Google Scholar
• Noar, S. M., Bell, T., Kelley, D., Barker, J., & Yzer, M. (2018). Perceived message effectiveness measures in tobacco education campaigns: A systematic review. Communication Methods and Measures. doi:10.1080/19312458.2018.1483017
   PubMed Web of Science ®Google Scholar
• Noar, S. M., Palmgreen, P., Zimmerman, R. S., Lustria, M. L. A., & Lu, H.-Y. (2010). Assessing the relationship between perceived message sensation value and perceived message effectiveness: Analysis of PSAs from an effective campaign. Communication Studies, 61, 21–45. doi:10.1080/10510970903396477
   PubMedGoogle Scholar
• O’Keefe, D. J. (2018). Message pretesting using assessments of expected or perceived persuasiveness: Evidence about diagnosticity of relative actual persuasiveness. Journal of Communication, 68, 120–142. doi:10.1093/joc/jqx009
   Web of Science ®Google Scholar
• Popova, L., Neilands, T. B., & Ling, P. M. (2013). Testing messages to reduce smokers’ openness to using novel smokeless tobacco products. Tobacco Control, 23, 313–321. doi:10.1136/tobaccocontrol-2012-050723
   PubMed Web of Science ®Google Scholar
• Sutfin, E. L., Cornacchione, J., Lazard, A. J., Orlan, E., Suerken, C. K., Wiseman, K. D., … Noar, S. M. (2017). Developing a point-of-sale health communication campaign for cigarillos and waterpipe tobacco. Health Communication. Advance online publication. doi:10.1080/10410236.2017.1407277
   Web of Science ®Google Scholar
• Vangeli, E., Stapleton, J., Smit, E. S., Borland, R., & West, R. (2011). Predictors of attempts to stop smoking and their success in adult general population samples: A systematic review. Addiction, 106, 2110–2121. doi:10.1111/j.1360-0443.2011.03565.x
   PubMed Web of Science ®Google Scholar
• Webb, T. L., & Sheeran, P. (2006). Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. Psychological Bulletin, 132, 249–268. doi:10.1037/0033-2909.132.2.249
   PubMed Web of Science ®Google Scholar
• Yzer, M., LoRusso, S., & Nagler, R. H. (2015). On the conceptual ambiguity surrounding perceived message effectiveness. Health Communication, 30, 125–134. doi:10.1080/10410236.2014.974131
   PubMed Web of Science ®Google Scholar
• Zhao, X., Alexander, T. N., Hoffman, L., Jones, C., Delahanty, J., Walker, M., … Talbert, E. (2016). Youth receptivity to FDA’s the real cost tobacco prevention campaign: Evidence from message pretesting. Journal of Health Communication, 21, 1153–1160. doi:10.1080/10810730.2016.1233307
   PubMed Web of Science ®Google Scholar