- Hovland , C. I. , ed. 1966 . The Order of Presentation in Persuasion , New Haven : Yale University Press .
- Bettinghaus , Edwin P. 1968 . Persuasive Communication , 152 – 157 . New York : Holt, Rinehart & Winston .
- Blankenship , Jane . 1966 . Public Speaking , 9 – 92 . Englewood Cliffs, N. J. : Prentice‐Hall .
- Cronkhite , Gary . 1969 . Persuasion: Speech and Behavioral Change , 195 – 204 . New York : Bobbs‐Merrill .
- McCroskey , James C. 1968 . An Introduction to Rhetorical Communication , 150 – 151 . Englewood Cliffs, N. J. : BobbsMerrill .
- Minnick , Wayne C. 1957 . The Art of Persuasion , 268 – 274 . Cambridge : Houghton, Mifflin Company .
- Thompson , Wayne N. 1967 . Quantitative Research in Public Address and Communication , 68 – 71 . New York : Random House .
- Clevenger , Theodore Jr. 1955 . “A Synthesis of Experimental Research in Stage Fright,” . Quarterly Journal of Speech , 45 : 154
- Becker , Samuel L. 1963 . “Research on Emotional and Logical Proofs,” . Southern Speech Journal , 28 : 198
- Miller , N. and Campbell , D. T. 1959 . “Recency and Primacy in Persuasion as a Function of the Timing of Speeches and Measurements,” . Journal of Abnormal and Social Psychology , 59 : 1
- Anderson , N. H. and Barrios , A. A. 1961 . “Primary Effects in Personality Impression Formation,” . Journal of Abnormal and Social Psychology , 61 : 346
- Hovland , C. I. and Pritzker , H. A. 1954 . “Extent of Opinion Change as a Function of Amount of Change Advocated,” . Journal of Abnormal and Social Psychology , 54 : 244
- Rosnow , R. L. 1962 . “Opinion Change and Order of Presentation in Experimentally Manipulated Anxiety and in Natural Familiarity With a Topic,” . American University . mimeo.
- Schultz , D. P. 1963 . “Primacy‐Recency Within a Sensory Variation Framework,” . Psychological Record , 13 : 129
- Smith , R. G. 1959 . “Development of a Semantic Differential for Use with Speech‐Related Concepts,” . Speech Monographs , 26 : 263
- Osgood , C. H. 1957 . The Measurement of Meaning , Chicago : University of Illinois Press .
- Solomon , R. 1949 . “An Extension of Control Group Design,” . Psychological Bulletin , 46 : 137
- Siegel , S. 1956 . Nonparametric Statistics , 184 New York : McGraw‐Hill .
An exploratory study of order effect in persuasive communication
Reprints and Corporate Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
To request a reprint or corporate permissions for this article, please click on the relevant link below:
Academic Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
Obtain permissions instantly via Rightslink by clicking on the button below:
If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.
Related research
People also read lists articles that other readers of this article have read.
Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.
Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.