REFERENCES
- Agarwal , R. and Prasad , J. 1997 . The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies . Decision Science , 28 ( 3 ) : 557 – 582 .
- Angleman , S. 2000 . Uses and gratifications and Internet profiles: A factor analysis. Is Internet use and travel to cyberspace reinforced by unrealized gratifications? , Reno, NV : Paper presented at the Western Science Social Association 2001 Conference . May 2001
- Asia-Pacific Broadcasting Union. (2006). Survey: DMB service in Korean http://www.abu.org.my/public/index.cfm (Accessed: 9 May 2006 ).
- Atkin , D. 1993 . Adoption of cable amidst a multimedia environment . Telematics and Informatics , 10 ( 1 ) : 51 – 58 .
- Beyah , G. , Xu , P. , Woo , H. , Mohan , K. and Straub , D. 2003 . Development of an instrument to study the use of recommendation systems . Proceedings of AMCIS 2003 , : 1 – 15 .
- Brief , A. P. , Aldag , R. J. and Russell , C. J. 1979 . An analysis of power in a work setting . Journal of Social Psychology , 109 : 289 – 295 .
- Brynjolfsson , E. and Smith , M. D. 2000 . Frictionless commerce? A comparison of Internet and conventional retailers . Management Science , 46 ( 4 ) : 563 – 585 .
- Busselle , R. , Reagan , J. , Pinkleton , B. and Jackson , K. 1999 . Factors affecting Internet use in a saturated-access population . Telematics and Informatics , 16 : 45 – 58 .
- Chen, Y., & Thurmaier, K. (2006). Government-to-business electronic services: Understanding and driving adoption of online transactions http://das.ite.iowa.gov/governance/IAC/minutes_agendas/archives/2005/supporting_docs/ Chen-Thur_PMRA05_.pdf (Accessed: 9 April 2006 ).
- Cheong , J. and Park , M. 2005 . Mobile internet acceptance in Korea . Internet Research , 15 ( 2 ) : 125 – 140 .
- Cho , J. 2007 . DMB service disappoints mobile users: Limited content and poor service daunt satellite-based DMB . The Korea Times. , July 1 : C-27
- Choudrie , J. and Dwivedi , Y. 2006 . Examining the socio-economic determinants of broadband adopters and non-adopters in the United Kingdom . Proceedings of the 39th Annual Hawaii International Conference on System Sciences , : 85a
- Davis , F. D. 1989 . Perceived usefulness, perceived ease of use, and user acceptance of information technology . MIS Quarterly , 13 ( 3 ) : 319 – 340 .
- Davis , F. D. , Bagozzi , R. P. and Warshaw , P. R. 1989 . User acceptance of computer technology: A comparison of two theoretical models . Management Science , 35 ( 8 ) : 982 – 1003 .
- Davis , F. D. , Bagozzi , R. P. and Warshaw , P. R. 1992 . Extrinsic and intrinsic motivation to use computers in the workplace . Journal of Applied Social Psychology , 22 ( 14 ) : 1111 – 1132 .
- Davis , F. D. and Venkatesh , V. 1996 . A critical assessment of potential measurement biases in the technology acceptance model: Three experiments . International Journal of Human–Computer Interaction , 45 : 19 – 45 .
- DeLone , W. H. and McLean , E. R. 1992 . Information systems success: The quest for the dependent variable . Information Systems Research , 3 : 60 – 95 .
- Fogelgren-Pedersen , A. 2005 . The mobile Internet: The pioneering users adoption decisions . Proceedings of the 38th Annual Hawaii International Conference on System Sciences , : 84b
- Gokhale , S. and Lu , J. 2006 . Performance and availability analysis of an E-commerce site . 30th Annual International Computer Software and Applications Conference , : 495 – 502 .
- Heijden , H. 2004 . User acceptance of hedonic information systems . MIS Quarterly , 23 ( 4 ) : 695 – 704 .
- Igbaria , M. , Parasuraman , S. and Baroudi , J. J. 1996 . A motivational model of microcomputer usage . Journal of Management Information Systems , 13 ( 1 ) : 127 – 143 .
- Kim, T. IT Times . 2005 . Emerging DMB [Special issue] . Korea IT , : 19 – 21 .
- Joreskog , K. G. and Sorbom , D. 1993 . SPSS LISREL 8: Users reference guide , Chicago, IL : SPSS Inc .
- Kurnia, S., Smith, S., & Lee, H. (2005). Consumers’ perception of mobile Internet in Australia http://www.dis.unimelb.edu.au/staff/sherahk/Papers/Mobile%20Internet%20Paper_Submitted.pdf (Accessed: 19 March 2006 ).
- Leung , L. 1998 . Life styles and the use of new media technology in urban China . Telecommunications Policy , 22 ( 9 ) : 781 – 790 .
- Leung , L. and Wei , R. 1998 . Exploring factors of interactive TV adoption in Hong Kong: Implications for advertising . Asian Journal of Communication , 8 ( 2 ) : 124 – 147 .
- Li , S. S. 2001 . The impacts of television digitalization on cable television system operators , Hong Kong, , China : Paper presented at the annual meeting of Chinese Communication Society . August, 2001
- Lin , C. A. 1998 . Exploring personal computer adoption dynamics . Journal of Broadcasting and Electronic Media , 42 : 95 – 112 .
- Lin , J. C. C. and Lu , H. 2000 . Towards an understanding of the behavioral intention to use a Web site . International Journal of Information Management , 20 : 197 – 208 .
- Moon , J. W. and Kim , Y. G. 2001 . Extending the TAM for a World-Wide-Web context . Information & Management , 38 : 217 – 230 .
- Morris , M. and Dillon , A. 1997 . How user perceptions influence software use . IEEE Software , 14 ( 4 ) : 58 – 65 .
- Nunnally , J. 1978 . Psychometric methods , New York : McGraw-Hill .
- Nysveen , H. , Pedersen , H. , Thorbjornsen , H. and Berthon , P. 2005 . Explaining intention to use mobile chat services: Moderating effects of gender . Journal of Consumer Marketing , 22 ( 5 ) : 247 – 256 .
- Peter , J. P. 1981 . Construct validity: A review of basic issues and marketing practices . Journal of Marketing Research , 18 : 133 – 135 .
- Rhee, K., & Kim, W. (2004). The adoption and use of the Internet in South Korea. Journal of Computer-Mediated Communication, 9(4) http://jcmc.indiana.edu/vol9/issue4/rhee.html
- Rogers , E. M. 1995 . Diffusion of innovations , 4th , New York : The Free Press .
- Rosen , L. and Weil , M. 1995 . Adult and teenage use of consumer, business, and entertainment technology: Potholes on the Information Superhighway? . Journal of Consumer Affairs , 29 ( 1 ) : 55 – 84 .
- Shim , J. P. May 2005 . Exploratory study on perceived use of DMB cellular phone , May , Korea : Paper presented at Korean Management of Information System, Seoul .
- Shin , D. 2007a . User acceptance of mobile Internet: Implication for convergence technologies . Interacting with Computers , 19 ( 4 ) : 472 – 483 .
- Shin , D. 2007b . Potential user factors driving adoption of IPTV: What are customers expecting from IPTV? . Technological Forecasting and Social Change , 74 ( 8 ) : 1446 – 1464 .
- Shin , D. 2008 . What people do with digital multimedia broadcasting? Path analysis of structural equation modeling . Journal of Mobile Communications , 6 ( 2 ) : 258 – 275 .
- Shin , D. , Kim , W. and Lee , D. 2006 . A web of stakeholders and strategies in the development of DMB: Why and how has DMB been developed in Korea? . International Journal of Media Management , 8 ( 2 ) : 70 – 83 .
- Siau , K. , Lim , E. and Shen , Z. 2001 . Mobile commerce: Promises, challenges, and research agenda . Journal of Database Management , 12 ( 3 ) : 4 – 13 .
- Suh , B. and Han , I. 2003 . The impact of customer trust and perception of security control on the acceptance of electronic commerce . International Journal of Electronic Commerce , 73 : 135 – 161 .
- Teo , T. , Tan , M. and Peck , S. 2004 . Adopters and non-adopters of Internet stock trading in Singapore . Behaviour & Information Technology , 23 ( 3 ) : 211 – 223 .
- Venkatesh , V. 1999 . Creation of favorable user perceptions: Exploring the role of intrinsic motivation . MIS Quarterly , 23 ( 2 ) : 239 – 260 .
- Venkatesh , V. 2000 . Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model . Information Systems Research , 11 ( 4 ) : 342 – 365 .
- Venkatesh , V. and Morris , M. G. 2000 . Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior . MIS Quarterly , 24 ( 1 ) : 115 – 139 .
- Venkatesh , V. , Morris , M. G. , Davis , G. B. and Davis , F. D. 2003 . User acceptance of information technology: Toward a unified view . MIS Quarterly , 27 ( 3 ) : 425 – 478 .
- Venkatesh , V. and Speier , C. 1999 . Computer technology training in the workplace: A longitudinal investigation of the effect of mood . Organizational Behavior and Human Decision Processes , 79 : 1 – 28 .
- Xie , W. , Sun , H. , Cao , Y. and Trivedi , K. 2002 . Modeling of online service availability perceived by Web users , Center for Advanced Computing and Communication, Duke University Durham, North Carolina, USA . (Tech. Rep.)
- Zhu , J. H. and He , Z. 2002 . Diffusion, use and impact of the Internet in Hong Kong: A chain process model . Journal of Computer-Mediated Communication , 7 ( 2 ) : 1 – 26 .