References
- Alam, F., Danieli, M., & Riccardi, G. (2016). Can we detect speakers’ empathy?: A real-life case study. In 2016 7th IEEE International Conference on Cognitive Infocommunications (CogInfoCom) (pp. 000059–000064). IEEE. https://doi.org/10.1109/CogInfoCom.2016.7804525
- Al-Qirim, N. (2006). Personas of e-commerce adoption in small businesses in New Zealand. Journal of Electronic Commerce in Organizations (JECO), 4(3), 18–45. https://doi.org/10.4018/jeco.2006070102
- An, J., Kwak, H., Jung, S.-G., Salminen, J., & Jansen, B. J. (2018). Customer segmentation using online platforms: Isolating behavioral and demographic segments for persona creation via aggregated user data. Social Network Analysis and Mining, 8(1), 54. https://doi.org/10.1007/s13278-018-0531-0
- An, J., Kwak, H., Jung, S., Salminen, J., Admad, M., & Jansen, B. (2018). Imaginary people representing real numbers: generating personas from online social media data. ACM Transactions on the Web (TWEB), 12(4), 1–26. https://doi.org/10.1145/3265986.
- Bond, C. F. (1982). Social facilitation: A self-presentational view. Journal of Personality and Social Psychology, 42(6), 1042–1050. https://doi.org/10.1037/0022-3514.42.6.1042
- Caballero, L., Moreno, A. M., & Seffah, A. (2014). Persona as a tool to involving human in agile methods: Contributions from HCI and marketing. In S. Sauer, C. Bogdan, P. Forbrig, R. Bernhaupt, & M. Winckler (Eds.), Human-Centered Software Engineering (pp. 283–290). Berlin, Heidelberg: Springer.
- Câmara, M., Signoretti, A., Costa, C., & Soares, S. C. (2018). Business affective persona (BAP): A methodology to create personas to enhance customer relationship with trust and empathy. Revista Turismo & Desenvolvimento, 29, 85–97.
- Campbell, M. C., & Keller, K. L. (2003). Brand familiarity and advertising repetition effects. Journal of Consumer Research, 30 (2), 292–304. https://doi.org/10.1086/376800
- Cao, Y., Qingxing, Q., Duffy, V. G., & Ding, Y. (2019, January). Attention for web directory advertisements: A top-down or bottom-up process? International Journal of Human–Computer Interaction, 35(1), 89–98. https://doi.org/10.1080/10447318.2018.1432162
- Chaisuwan, B.-N., Chantamas, M., & Prasongsukarn, K. (2019). Consumer persona: Segmentation scheme based on Buddhist temperaments for digital marketing. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society. IGI Global. https://doi.org/10.4018/978-1-5225-6120-0.ch010
- Chapman, C. N., & Milham, R. P. (2006). The Personas’ new clothes: Methodological and practical arguments against a popular method. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (pp. 634–636). https://doi.org/10.1177/154193120605000503
- Chen, Y., Pavlov, D., & Canny, J. F. (2009). Large-scale behavioral targeting (pp. 209–218). https://doi.org/10.1145/1557019.1557048
- Clarke, J. (2008, April). Experiences as gifts: From process to model. European Journal of Marketing, 42(3/4), 365–389. https://doi.org/10.1108/03090560810852986
- Clarke, J. R. (2006, November). Different to ‘dust collectors’? The giving and receiving of experience gifts. Journal of Consumer Behaviour, 5(6), 533–549. https://doi.org/10.1002/cb.201
- Clarke, T. B., & Jansen, B. J. (2017). Conversion potential: A metric for evaluating search engine advertising performance. Journal of Research in Interactive Marketing, 11(2), 142–159. https://doi.org/10.1108/JRIM-07-2016-0073
- Consul, P., & Famoye, F. (1992). Generalized poisson regression model. Communications in Statistics-Theory and Methods, 21(1), 89–109. https://doi.org/10.1080/03610929208830766
- Cooper, A. (1999). The inmates are running the asylum: Why high tech products drive us crazy and how to restore the sanity (1st ed.). Sams - Pearson Education.
- Duda, S. (2018). Personas—Who Owns Them. In V. von Gizycki & C. A. Elias (Eds.), Omnichannel Branding: Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenführung (pp. 173–191). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-21450-0_8
- Estell, J. K., & Reid, K. J. (2010). Work in progress—development of personas: Emphasizing human need in a first-year engineering capstone course. In 2010 IEEE Frontiers in Education Conference (FIE) (pp. T4E–1). Washington, DC: IEEE.
- Forrester Research. (2010). The ROI of personas. Retrieved June 21, 2017, from https://www.forrester.com/report/The+ROI+Of+Personas/-/E-RES55359
- Friess, E. (2012). Personas and decision making in the design process: An ethnographic case study. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI ’12) (pp. 1209–1218). ACM. https://doi.org/10.1145/2207676.2208572
- Haas, M., & Kunz, W. H. (2009). How to master the challenges of service mass customization? A persona-based approach. In Handbook of research in mass customization and personalization (pp. 603–621). World Scientific Publishing Company. https://doi.org/10.1142/9789814280280_0031
- Head, G. W. (1960). What does automation mean to the marketing man? Journal of Marketing, 24(4), 35–37. https://doi.org/10.1177/002224296002400406
- Heien, D. (2001). Habit, seasonality, and time aggregation in consumer behaviour. Applied Economics, 33(13), 1649–1653. https://doi.org/10.1080/000368401317035441
- Hill, C. G., Haag, M., Oleson, A., Mendez, C., Marsden, N., Sarma, A., & Burnett, M. (2017). Gender-inclusiveness personas vs. stereotyping: Can we have it both ways? In Proceedings of the 2017 CHI Conference (pp. 6658–6671). Denver, Colorado: ACM Press https://doi.org/10.1145/3025453.3025609
- Holtzblatt, K., Beringer, J., & Baker, L. (2005). Rapid user centered design techniques: Challenges and solutions. In CHI’05 extended abstracts on human factors in computing systems (pp. 2037–2038). ACM. https://doi.org/10.1145/1056808.1057088
- Huh, J., Kwon, B. C., Kim, S.-H., Lee, S., Choo, J., Kim, J., Choi, M.-J., & Yi, J. S. (2016, October). Personas in online health communities. Journal of Biomedical Informatics, 63(October), 212–225. https://doi.org/10.1016/j.jbi.2016.08.019
- Jaio, M., & Cindy, L. (2007, December) Introducing user profiles and personas into information systems development. AMCIS 2007 proceedings. Keystone, Colorado. http://aisel.aisnet.org/amcis2007/237
- Jansen, A., Van Mechelen, M., & Slegers, K. (2017). Personas and behavioral theories: A case study using self-determination theory to construct overweight personas. In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems (CHI ’17) (pp. 2127–2136). ACM. https://doi.org/10.1145/3025453.3026003
- Jansen, J. (2011). Understanding sponsored search: core elements of keyword advertising. Cambridge University Press.
- Järvinen, J., & Karjaluoto, H. (2015, October). The use of web analytics for digital marketing performance measurement. Industrial Marketing Management, 50 (Suppl. C), 117–127. https://doi.org/10.1016/j.indmarman.2015.04.009
- Jenkinson, A. (1994). Beyond segmentation. Journal of Targeting, Measurement and Analysis for Marketing, 3(1), 60–72.
- Jolliffe, I. (2011). Principal component analysis. Springer.
- Jung, S.-G., Salminen, J., Kwak, H., An, J., & Jansen, B. J. (2018). Automatic persona generation (APG): A rationale and demonstration. In Proceedings of the 2018 Conference on Human Information Interaction & Retrieval (pp. 321–324). New Brunswick, NJ: ACM. https://doi.org/10.1145/3176349.3176893
- Kathuria, A., Jansen, B. J., Hafernik, C., & Spink, A. (2010). Classifying the user intent of web queries using k-means clustering. Internet Research, 20(5), 563–581. https://doi.org/10.1108/10662241011084112
- Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. The Journal of Marketing, 54(2), 1–18. https://doi.org/10.1177/002224299005400201
- Krashen, S. D. (1984). Immersion: Why it works and what it has taught us. Language and Society, 12(1), 61–64.
- Kuhn, T. S. (1970). The structure of scientific revolutions. Retrieved January 7, 2014, from http://www.google.com/books?hl=fi&id=XQqBP5trqCIC&oi=fnd&pg=PA176&dq=The+Structure+of+Scientific+Revolu-+tions&ots=WKqMdZPbzI&sig=EJjN_fU0xsHLcnWnGyKH5Sb2r4A
- Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1509/jmr.11.0503
- LeRouge, C., Jiao, M., Sneha, S., & Tolle, K. (2013). User profiles and personas in the design and development of consumer health technologies. International Journal of Medical Informatics, 82(11), e251–e268. https://doi.org/10.1016/j.ijmedinf.2011.03.006
- Lewandowska, A., & Jankowski, J. (2017, December). The negative impact of visual web advertising content on cognitive process. International Journal of Human-Computer Studies, 108 (C), 41–49. (Tomaszewska). https://doi.org/10.1016/j.ijhcs.2017.07.002
- Litvak, M., Otterbacher, J., Ang, C. S., & Atkins, D. (2016). Social and linguistic behavior and its correlation to trait empathy. In Proceedings of the Workshop on Computational Modeling of People’s Opinions, Personality, and Emotions in Social Media (PEOPLES) (pp. 128–137). The COLING 2016 Organizing Committee. Retrieved January 29, 2020, from https://www.aclweb.org/anthology/W16-4314
- Long, F. (2009). Real or imaginary: The effectiveness of using personas in product design. In Proceedings of the Irish Ergonomics Society Annual Conference, Irish Ergonomics Society Dublin. Dublin, Ireland.
- Madsen, S., & Nielsen, L. (2010). Exploring persona-scenarios - using storytelling to create design ideas. In Human work interaction design: Usability in social, cultural and organizational contexts (pp. 57–66). Springer. https://doi.org/10.1007/978-3-642-11762-6_5
- Marsden, N., & Haag, M. (2016). Stereotypes and politics: Reflections on personas. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (CHI ’16) (pp. 4017–4031). San Jose, USA: ACM. https://doi.org/10.1145/2858036.2858151
- Matthews, T., Judge, T., & Whittaker, S. (2012). How do designers and user experience professionals actually perceive and use personas?. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI ’12) (pp. 1219–1228). Austin, Texas: ACM. https://doi.org/10.1145/2207676.2208573
- Matz, S. C., Kosinski, M., Nave, G., & Stillwell, D. J. (2017). Psychological targeting as an effective approach to digital mass persuasion. Proceedings of the National Academy of Sciences, 114(48), 12714–12719. https://doi.org/10.1073/pnas.1710966114
- Miaskiewicz, T., & Kozar, K. A. (2011). Personas and user-centered design: How can personas benefit product design processes? Design Studies, 32(5), 417–430. https://doi.org/10.1016/j.destud.2011.03.003
- Miaskiewicz, T., Sumner, T., & Kozar, K. A. (2008). A latent semantic analysis methodology for the identification and creation of personas. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 1501–1510). Florence, Italy: ACM. http://dl.acm.org/citation.cfm?id=1357290
- Minichiello, A., Hood, J. R., & Harkness, D. S. (2018). Bringing user experience design to bear on STEM education: A narrative literature review. Journal for STEM Education Research, 1(1–2), 7–33. https://doi.org/10.1007/s41979-018-0005-3
- Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 54(4), 20–35. https://doi.org/10.1177/002224299005400403
- Nielsen, L. (2019). Personas - user focused design (2nd ed.). Springer.
- Nielsen, L., Hansen, K. S., Stage, J., & Billestrup, J. (2015, January). A template for design personas: Analysis of 47 persona descriptions from danish industries and organizations. International Journal of Sociotechnology and Knowledge Development, 7(1), 45–61. https://doi.org/10.4018/ijskd.2015010104
- Onel, N., Mukherjee, A., Kreidler, N. B., Díaz, E. M., Furchheim, P., Gupta, S., Keech, J., Murdock, M. R., & Wang, Q. (2018). Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption. Psychology & Marketing, 35(10), 752–765. https://doi.org/10.1002/mar.21132
- Park, T., & Salvendy, G. (2012, September). Emotional factors in advertising via mobile phones. International Journal of Human–Computer Interaction, 28(9), 597–612. https://doi.org/10.1080/10447318.2011.641899
- Pedrick, J. H., & Zufryden, F. S. (1991). Evaluating the impact of advertising media plans: A model of consumer purchase dynamics using single-source data. Marketing Science, 10(2), 111–130. https://doi.org/10.1287/mksc.10.2.111
- Polkinghorne, D. E. (1988). Narrative knowing and the human sciences. Suny Press. https://books.google.com/books?hl=en&id=kWpGAAAAQBAJ&oi=fnd&pg=PR7&dq=narratives+human+tendency&ots=Pw95tCkwCY&sig=O-N6vR_BnBJXWTmsYC-paAHJs5s
- Pruitt, J., & Adlin, T. (2006). The persona lifecycle: Keeping people in mind throughout product design (1 ed.). Morgan Kaufmann.
- Pruitt, J., & Grudin, J. (2003). Personas: Practice and theory. In Proceedings of the 2003 Conference on Designing for User Experiences (DUX ’03) (pp. 1–15). San Francisco, California: ACM. https://doi.org/10.1145/997078.997089
- Resnick, M., & Albert, W. (2014, March). The impact of advertising location and user task on the emergence of banner ad blindness: An eye-tracking study. International Journal of Human–Computer Interaction, 30(3), 206–219. https://doi.org/10.1080/10447318.2013.847762
- Rönkkö, K., Hellman, M., Kilander, B., & Dittrich, Y. (2004). Personas is not applicable: local remedies interpreted in a wider context. In Proceedings of the Eighth Conference on Participatory Design: Artful Integration: Interweaving Media, Materials and Practices - Volume 1 (PDC 04) (pp. 112–120). Toronto, Ontario: ACM. https://doi.org/10.1145/1011870.1011884
- Salminen, J., Gach, N., & Kaartemo, V. (2018). Platform as a social contract: An analytical framework for studying social dynamics in online platforms. In A. Smedlund (Ed.), Collaborative value co-creation in the platform economy (pp. 41–64). Springer.
- Salminen, J., Jansen, B. J., Kwak, H., & Jung, S.-G. (2018, November). Are personas done? Evaluating their usefulness in the age of digital analytics. Persona Studies, 4(2), 47–65. https://doi.org/10.21153/psj2018vol4no2art737
- Salminen, J., Jansen, B. J., An, J., Kwak, H., & Jung, S.-G. (2019). Automatic persona generation for online content creators: Conceptual rationale and a research Agenda. In L. Nielsen, Ed. Personas - user focused design. 2nd (pp. 135–160). Springer London. https://doi.org/10.1007/978-1-4471-7427-1_8
- Salminen, J., Nielsen, L., Jung, S.-G., An, J., Kwak, H., & Jansen, B. J. (2018). “Is more better?”: Impact of multiple photos on perception of persona profiles. In Proceedings of ACM CHI Conference on Human Factors in Computing Systems (CHI2018). Montréal, Canada: ACM. https://doi.org/10.1145/3173574.3173891
- Salminen, J., Seitz, S., Jansen, B. J., & Salenius, T. (2017). Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings. In Proceedings of International Conference on Electronic Business (ICEB 2017). Dubai.
- Salminen, J., Şengün, S., Kwak, H., Jansen, B. J., An, J., Jung, S.-G., Vieweg, S., & Harrell, F. (2018, June). From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas. First Monday, 23(6). https://doi.org/10.5210/fm.v23i6.8415
- Sourina, O., & Liu, Y. (2014). EEG-enabled affective human-computer interfaces. In Universal access in human-computer interaction. design and development methods for universal access ( Lecture Notes in Computer Science, pp. 536–547). Springer International Publishing. https://doi.org/10.1007/978-3-319-07437-5_51.
- Sproull, L., Subramani, M., Kiesler, S., Walker, J. H., & Waters, K. (1996, June). When the Interface Is a Face. Human–Computer Interaction, 11(2), 97–124. https://doi.org/10.1207/s15327051hci1102_1
- Stauss, B., Heinonen, K., Strandvik, T., Mickelsson, K.-J., Edvardsson, B., Sundström, E., & Andersson, P. (2010). A customer-dominant logic of service. Journal of Service Management, 21(4), 531–548. https://doi.org/10.1108/09564231011066088
- Steenburgh, T. J., Avery, J., & Dahod, N. A. (2009, May). HubSpot: Inbound marketing and web 2.0. Retrieved June 21, 2017, from http://www.hbs.edu/faculty/Pages/item.aspx?num=37327
- Stern, B. B. (1993). The firm, the author, and the persona: A literary model of the source of advertising. Journal of Current Issues & Research in Advertising, 15(2), 15–24. https://doi.org/10.1080/10641734.1993.10505001
- Stevenson, P. D., & Mattson, C. A. (2019, July). The personification of big data. Proceedings of the Design Society: International Conference on Engineering Design, 1(1), 4019–4028. https://doi.org/10.1017/dsi.2019.409
- Tausczik, Y. R., & Pennebaker, J. W. (2010). The psychological meaning of words: LIWC and computerized text analysis methods. Journal of Language and Social Psychology, 29(1), 24–54. https://doi.org/10.1177/0261927X09351676
- Tenbrink, T. (2014, July). Cognitive discourse analysis: Accessing cognitive representations and processes through language data. Language and Cognition, 7(1), 98–137. https://doi.org/10.1017/langcog.2014.19
- Thoma, V., & Williams, B. (2009). Developing and validating personas in e-commerce: A heuristic approach. In Human-Computer Interaction – INTERACT 2009 ( Lecture Notes in Computer Science, pp. 524–527). Springer Berlin Heidelberg.
- Turner, P., & Turner, S. (2011). Is stereotyping inevitable when designing with personas? Design Studies, 32(1), 30–44. https://doi.org/10.1016/j.destud.2010.06.002
- Vosbergen, S., Mulder-Wiggers, J. M. R., Lacroix, J. P., Kemps, H. M. C., Kraaijenhagen, R. A., Jaspers, M. W. M., & Peek, N. (2015, February). Using personas to tailor educational messages to the preferences of coronary heart disease patients. Journal of Biomedical Informatics, 53(February), 100–112. https://doi.org/10.1016/j.jbi.2014.09.004
- Wright, P., & John, M. (2008). Empathy and experience in HCI. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI ’08) (pp. 637–646). Florence, Italy: ACM. https://doi.org/10.1145/1357054.1357156
- Yang, Y., Yang, Y. C., Jansen, B. J., & Lalmas, M. (2017, May). Computational advertising: A paradigm shift for advertising and marketing? IEEE Intelligent Systems, 32(3), 3–6. https://doi.org/10.1109/MIS.2017.58
- Zhang, P., & Dillon, A. (2003). HCI and MIS: Shared concerns. International Journal of Human-Computer Studies, 59(4), 397–402. https://doi.org/10.1016/S1071-5819(03)00109-5