REFERENCES
- Aneja , V.P. , Schlesinger , W. and Erisman , J. W. 2009 . Effects of agriculture upon the air quality and climate: Research, policy, and regulations . Environmental Science & Technology , 43 ( 12 ) : 4234 – 4240 .
- Baourakis , G. and Mattas , K. 2009 . Marketing trends within the global trading system . Journal of Food Products Marketing , 15 ( 3 ) : 199 – 218 .
- Bianchi , C. C. and García , A. R. 2007 . Export marketing strategies of a developing country: An exploratory study of the main challenges and success factors for Chilean food exporters . Journal of Food Products Marketing , 13 ( 3 ) : 1 – 17 .
- California Department of Food and Agriculture. (2010). The Buy California Initiative Web site http://www.buycalinit.com/overview.asp (http://www.buycalinit.com/overview.asp)
- California Employment Development Department . 2008 . Agricultural Employment in California
- Carman , H. F. 2007 . California farmers adapt mandated marketing programs to the 21st century . California Agriculture , 61 ( 4 ) : 177 – 183 .
- Centers for Disease Control. (2010). Retrieved from http://www.fruitsandveggiesmatter.gov/qa/index.html (http://www.fruitsandveggiesmatter.gov/qa/index.html)
- Cornett, R. (2010). California agriculture: Consumers have good reason to be thankful. Retrieved from www.westemfannpress.com 12. Deaton, A. (2003). Health, income, and inequality. National Bureau of Economic Research. Retrieved from http://www.nber.org/reporter/spring03/health.html (http://www.nber.org/reporter/spring03/health.html)
- Gatfield , T. 2006 . Australia's gone chicken! An examination of consumer behaviour and trends related to chicken and beef meats in Australia . Journal of Food Products Marketing , 12 ( 3 ) : 29 – 43 .
- Hardcastle, J. (2010). The Importance of Fruit and Vegetables. Retrieved from http://ezinearticles.com/?The-Importance-Of-Fruit-And-Vegetables &id=879213 (http://ezinearticles.com/?The-Importance-Of-Fruit-And-Vegetables &id=879213)
- Kader , A. 2001 . Importance of fruits, nuts, and vegetables in human nutrition and health . Perishables Handling Quarterly , 106 : 4 – 6 .
- Kaiser , H. M , Alston , J. M. , Crespi , J. M. and Sexton , R. J. 2005 . The economics of commodity promotion programs: Lessons from California , New York , NY : Peter Lang Pub .
- Kalargyrou , V. , Woods , R. H. and Bergman , C. 2010 . Five-a-day keeps the doctor away: Employee and managerial impressions of implementing a healthy dining option . International Journal of Hospitality & Tourism Administration , 11 ( 3 ) : 242 – 254 .
- Keatinge , J. D. H. , Waliyar , F. , Ramni , H. , Jamnadas , A. M. , Andrade , M. , Drechsel , P. , … and Luther , K. 2010 . Relearning old lessons for the future of food—By bread alone no longer: Diversifying diets with fruit and vegetables . Crop Science , 50 ( 2 ) : 51 – 62 .
- Loureiro , M. L. and Nayga , R. M. 2007 . Physician's advice affects adoption of desirable dietary behaviors . Review of Agricultural Economics , 29 ( 2 ) : 318 – 330 .
- Lynch , S. and Brown , J. 2010 . Obtaining multistate life table distributions for highly refined subpopulations from cross-sectional data: A Bayesian extention of Sullivan's Method . Demography , 47 ( 4 ) : 1053 – 1077 .
- Macinko, J. A. (2010). Income nequality and health: A critical review of the literature. Retrieved from http://mcr.sagepub.com/content/60/4/407.abstract (http://mcr.sagepub.com/content/60/4/407.abstract)
- Matthews , W. A. and Sumner , D. A. December 2008 . California international agricultural exports in 2007 (Issue Brief No. 35) , December , University of California Agricultural Issues Center, AIC .
- Mergenthaler , M. , Weinberger , K. and Qaim , M. 2009 . The food system transformation in developing countries: A disaggregate demand analysis for fruits and vegetables in Vietnam . Food Policy , 34 ( 5 ) : 426 – 436 .
- Molinar , R. H. , Yang , M. , Klonsky , K. M. and Moura , R. D. 2004 . Sample Costs to Produce Strawberries , University of California Cooperative Extension .
- Pragnell , M. 2006 . Agriculture, business and development . International Journal of Technology & Globalization , 2 ( 3/4 ) : 289 – 299 .
- Renko , S. , Renko , N. and Polonijo , T. 2010 . Understanding the role of food in rural tourism development in a recovering economy . Journal of Food Products Marketing , 16 ( 3 ) : 309 – 324 .
- Risk Management Association . 2009 . Annual Statement Studies , Philadelphia , PA : RMA .
- Self , S. and Grabowski , R. 2007 . Economic development and the role of agricultural technology . Agricultural Economics , 36 ( 3 ) : 395 – 404 .
- Srinivasan , C. S. 2007 . Food consumption impacts of adherence to dietary norms in the United States: A quantitative assessment . Agricultural Economics , 37 ( 2/3 ) : 249 – 256 .
- Suryahadi , A. , Suryadarma , D. and Sumarto , S. 2009 . The effects of location and sectoral components of economic growth on poverty: Evidence from Indonesia . Journal of Development Economics , 89 ( 1 ) : 109 – 117 .
- Swinnen , J. F. M. 2009 . Reforms, globalization, and endogenous agricultural structures . Agricultural Economics , 40 : 719 – 732 .
- Tobias , M. , Turley , M. , Stefanogiannis , N. , Hoorn , S. V. and Lawes , C. 2006 . Vegetable and fruit intake and mortality from chronic disease in New Zealand . Australian & New Zealand Journal of Public Health , 30 ( 1 ) : 26 – 31 .
- Tootelian , D. H. , Liebich , A. and Thompson , C. 2007 . An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns . Journal of Food Products Marketing , 13 ( 2 ) : 103 – 122 .
- Tsakok , I. and Gardner , B. 2007 . Agriculture in economic development: Primary engine of growth or chicken and egg? . American Journal of Agricultural Economics , 89 ( 5 ) : 1145 – 1151 .
- United States Bureau of Labor Statistics. (2010). Consumer expenditures in 2009 (USDL-08–1746). Retrieved from http://stats.bls.gov/cex/home.htm (http://stats.bls.gov/cex/home.htm)
- United States Department of Commerce Bureau of Economic Analysis. (2009). Regional economic accounts. Retrieved from http://bea.gov/regional/gsp/action.cfm (http://bea.gov/regional/gsp/action.cfm)
- University of California, Davis. (2009). The measure of California agriculture. Retrieved from http://www.aic.ucdavis.edu/publications/moca/mocamenu.htm (http://www.aic.ucdavis.edu/publications/moca/mocamenu.htm)
- Wallinga , D. 2010 . Agricultural policy and childhood obesity: A food systems and public health commentary . Health Affairs , 29 ( 3 ) : 405 – 410 .
- Wilkinson , R. G. and Pickett , K. E. 2006 . Income inequality and population health: A review and explanation of the evidence . Social Science Medicine , 62 ( 7 ) : 1768 – 1784 .