References: Special Issue: “Service-Dominant Logic and Marketing Channels/Supply Chain Management”

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REFERENCES

Lusch , R. F. , & Vargo , S. L. ( 2014 ). Service-dominant logic: Premises, perspectives, possibilities . Cambridge , UK : Cambridge University Press .
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Vargo , S. L. , & Lusch , R. F. ( 2004 ). Evolving to a new dominant logic for marketing . Journal of Marketing , 68 ( 1 ), 1 – 17 .
Web of Science ®Google Scholar
Vargo , S. L. , & Lusch , R. F. ( 2008 ). Service-dominant logic: Continuing the evolution . Journal of the Academy of Marketing Science , 36 ( 1 ), 1 – 10 .
Web of Science ®Google Scholar

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Special Issue: “Service-Dominant Logic and Marketing Channels/Supply Chain Management”

Guest Editors: Stephen L. Vargo, University of Hawai‘i at Mānoa and Birud Sindhav, University of Nebraska at Omaha

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Special Issue: “Service-Dominant Logic and Marketing Channels/Supply Chain Management”

Guest Editors: Stephen L. Vargo, University of Hawai‘i at Mānoa and Birud Sindhav, University of Nebraska at Omaha

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