Young Adult Volunteers: Recruitment Appeals and Other Marketing Considerations

REFERENCES

• Allen , T. D. , Russell , J. A. and Maetzke , S. B. 1997 . Formal peer mentoring: Factors related to proteges' satisfaction and willingness to mentor others. . Group & Organization Management , 22 : 488 – 507 .
   Web of Science ®Google Scholar
• Andersen , K. 2003 . Student volunteers: Why hospitals must invest in their futures. . International Journal of Health Care Quality Assurance , 16 (2) : vi – xiii .
   Google Scholar
• Beerli , A. , Diaz , G. and Martin , J. D. 2004 . The behavioural consequences of self‐congruency in volunteers. . International Journal of Nonprofit and Voluntary Sector Marketing , 9 : 28 – 48 .
   Google Scholar
• Boz , I. and Palaz , S. 2007 . Factors influencing the motivation of Turkey's community volunteers. . Nonprofit and Voluntary Sector Quarterly , 36 : 643 – 650 .
   Web of Science ®Google Scholar
• Brathwaite , A. D. 2002 . A way with words: A Unique approach to literacy and career development. . Journal of Career Development , 28 : 221 – 225 .
   Web of Science ®Google Scholar
• Briggs , E. , Landry , T. , Wood , C. and Arnold , T. 2005 . Beyond just being there: An examination of the impact of attitudes, materialism, and self‐esteem on the quality of helping behavior in young volunteers. . American Marketing Association Conference Proceedings , 16 : 130 – 132 .
   Google Scholar
• Bussell , H. and Forbes , D. 2006 . Developing relationship marketing in the voluntary Sector. . Journal of Nonprofit &Public Sector Marketing , 15 : 151 – 160 .
   Google Scholar
• Callow , M. 2004 . Identifying promotional appeals for targeting potential volunteers: An exploratory study on volunteering motives among retirees. . International Journal of Nonprofit and Voluntary Sector Marketing , 9 : 261 – 274 .
   Google Scholar
• Chappell , N. L. and Prince , M. J. 1997 . Reasons why Canadian seniors volunteer. . Canadian Journal of Aging , 16 : 336 – 353 .
   Web of Science ®Google Scholar
• Clary , E. G. , Ridge , R. D. , Stukas , A. A. , Snyder , M. , Copeland , J. , Haugen , J. and Miene , P. 1998 . Understanding and assessing the motivations of volunteers: A functional approach. . Journal of Personality and Social Psychology , 74 : 1516 – 1530 .
   PubMed Web of Science ®Google Scholar
• Cnaan , R. A. and Goldberg‐Glen , R. S. 1991 . Measuring motivations to volunteer in human services. . The Journal of Applied Behavioral Science , 27 (3) : 16 – 32 .
   Google Scholar
• Dolnicar , S. and Randle , M. 2007 . The international volunteering market: Market segments and competitive relations. . International Journal of Nonprofit and Voluntary Sector Marketing , 12 : 350 – 370 .
   Google Scholar
• Faircloth , J. B. 2005 . Factors influencing nonprofit resource provider support decisions: Applying the brand equity concept to nonprofits. . Journal of Marketing Theory and Practice , 13 (3) : 1 – 14 .
   Google Scholar
• Fisher , R. J. and Ackerman , D. 1998 . The effects of recognition and group need on volunteerism: A social norm perspective. . Journal of Consumer Research , 25 : 262 – 275 .
   Web of Science ®Google Scholar
• Hankinson , P. and Rochester , C. 2005 . The face and voice of volunteering: A suitable case for branding. . International Journal of Nonprofit and Voluntary Sector Marketing , 10 : 93 – 105 .
   Google Scholar
• Hart , P. D. and Brossard , M. A. 2002 . A generation to be proud of: Young americans volunteer to make a difference. . The Brookings Review , 20 (4) : 36 – 37 .
   Google Scholar
• Hartenian , L. S. 2007 . Nonprofit agency dependence on direct service and indirect support volunteers: An empirical investigation. . Nonprofit Management and Leadership , 17 : 319 – 340 .
   Google Scholar
• Hibbert , S. , Piacentini , M. and Al Dajani , H. 2003 . Understanding volunteer motivation for participation in a community‐based food cooperative. . International Journal of Nonprofit and Voluntary Sector Marketing , 8 : 30 – 42 .
   Google Scholar
• Hustinx , L. and Lammertyn , F. 2003 . Collective and reflexive styles of volunteering: A sociological modernization perspective. . Voluntas: International Journal of Voluntary and Nonprofit Organizations , 14 : 167 – 187 .
   Google Scholar
• Liao‐Troth , M. A. 2005 . Are they here for the long haul? The effects of functional motives and personality factors on the psychological contracts of volunteers. . Nonprofit and Voluntary Sector Quarterly , 34 : 510 – 511 .
   Web of Science ®Google Scholar
• Mowen , J. C. and Sujan , H. 2005 . Volunteer behavior: A hierarchical model approach for investigating its trait and functional motive antecedents. . Journal of Consumer Psychology , 15 : 170 – 171 .
   Web of Science ®Google Scholar
• Netemeyer , R. G. , Burton , S. and Lichtenstein , D. R. 1995 . Trait aspects of vanity: Measurement and relevance to consumer behavior. . Journal of Consumer Research , 21 (1) : 612 – 626 .
   Google Scholar
• Oliver , R. L. and Anderson , E. 1994 . An empirical test of the consequences of behavior‐ and outcome‐based sales control systems. . Journal of Marketing , 58 (3) : 53 – 67 .
   Google Scholar
• Peterson , D. K. 2004 . Recruitment strategies for encouraging participation in corporate volunteer programs. . Journal of Business Ethics , 49 : 371 – 382 .
   Web of Science ®Google Scholar
• Pullins , E. B. and Fine , L. M. 2002 . How the performance of mentoring activities affects the mentor's job outcome. . Journal of Personal Selling & Sales Management , 22 : 259 – 271 .
   Google Scholar
• Pullins , E. B. , Fine , L. M. and Warren , W. L. 1996 . Identifying peer mentors in the sales force: An exploratory investigation of willingness and ability. . Journal of Marketing Science , 24 : 125 – 136 .
   Google Scholar
• Raskin , R. and Terry , H. 1988 . A principal‐components analysis of the narcissistic personality inventory and further evidence of its construct validity. . Journal of Personality and Social Psychology , 54 (2) : 890 – 902 .
   PubMedGoogle Scholar
• Rehberg , W. 2005 . Altruistic individualists: Motivations for international volunteering among young adults in Switzerland. . Voluntas: International Journal of Voluntary and Nonprofit Organizations , 16 : 109 – 122 .
   Google Scholar
• Safrit , R. D. and Merrill , M. 2000 . Management implications of contemporary trends in voluntarism in the United States and Canada. . Voluntary Action , 3 : 73 – 88 .
   Google Scholar
• Salamon , L. M. 2002 . “ The resilient sector: The state of nonprofit America. ” . In The state of nonprofit America , Edited by: Salamon , L. M . 2 – 7 . Washington, DC : Brookings Institution Press .
   Google Scholar
• Schmidt , J. A. , Shumow , L. and Kackar , H. 2007 . Adolescents' participation in service activities and its impact on academic, behavioral, and civic outcomes. . Journal of Youth Adolescence , 36 : 127 – 140 .
   Web of Science ®Google Scholar
• Shelley , L. and Polonsky , M. J. 2002 . Do charitable causes need to segment their current donor base on demographic factors? An Australian Examination. . International Journal of Nonprofit and Voluntary Sector Quarterly , 7 : 19 – 29 .
   Google Scholar
• Starnes , B. J. and Wymer , W. J., Jr. 2001 . Conceptual foundations and practical guidelines for retaining volunteers who serve in local nonprofit organizations: Part II. . Journal of Nonprofit & Public Sector Marketing , 9 : 97 – 118 .
   Google Scholar
• Sundeen , R. A. , Raskoff , S. A. and Garcia , M. C. 2007 . Differences in perceived barriers to volunteering to formal organizations: Lack of time versus lack of interest. . Nonprofit Management and Leadership , 17 : 279 – 287 .
   Google Scholar
• Tidwell , M. V. 2005 . A social identity model of prosocial behaviors within nonprofit organizations. . Nonprofit Management and Leadership , 15 : 449 – 450 .
   Google Scholar
• Tucker , K. S. 2003 . For those who think young. . Association Management , 55 : 95 – 96 .
   Google Scholar
• Wang , P. Z. 2003 . Assessing motivations for sports volunteerism. . Advances in Consumer Research , 31 : 420
   Google Scholar
• Wituk , S. , Warren , M. , Heiny , P. , Clark , M. J. , Power , C. and Meissen , G. 2003 . Developing communities of leaders: Outcomes of a statewide initiative. . Journal of Leadership and Organizational Studies , 9 (4) : 76 – 86 .
   Google Scholar
• Wymer , W. W. Jr and Starnes , B. J. 2001 . Conceptual foundations and practical guidelines for recruiting volunteers to serve in local nonprofit organizations: Part I. . Journal of Nonprofit and Public Sector Marketing , 9 : 63 – 96 .
   Google Scholar
• Wymer , W. W. 2003 . Differentiating literacy volunteers: A segmentation analysis for target marketing. . International Journal of Nonprofit and Voluntary Sector Marketing , 8 : 267 – 285 .
   Google Scholar
• Zaslow , J. 2004, October 7 . Moving on—why nonprofits are trying to get hip: A quest to bring in the 20‐somethings. . Wall Street Journal , : D1
   Google Scholar