Relevance of Fundraising Charities’ Content-Marketing Objectives: Perceptions of Donors, Fundraisers, and Their Consultants

References

• Abraham, R. (2004). Organisational cynicism: Definitions, bases and consequences. Lewistown, Pennsylvania, USA: Edwin Mellon Press.
   Google Scholar
• Ahuja, R., Michels, T., Walker, M., & Weissbuch, M. (2007). Teen perceptions of disclosure in buzz marketing. Journal of Consumer Marketing, 24(3), 151–159. doi:10.1108/07363760710746157
   Google Scholar
• Aiken, L., & West, S. (1991). Multiple regression: Testing and interpreting interactions. Newbury Park, CA: Sage.
   Google Scholar
• Allen, M., & Caillouet, R. (1994). Legitimation endeavours: Impression management strategies used by an organisation in crisis. Communication Monographs, 61, 44–62. doi:10.1080/03637759409376322
   Web of Science ®Google Scholar
• Altman, I., & Taylor, D. (1973). Social penetration: The development of interpersonal relationships. New York, NY: Holt Rinehart and Winston.
   Google Scholar
• Barry, F. (2015). Nonprofit marketing content in 2016. New York, NY: NpEngage. Retrieved from http://npengage.com
   Google Scholar
• Bennett, R., & Savani, S. (2003). Predicting the accuracy of public perceptions of charity performance. Journal of Targeting, Measurement and Analysis for Marketing, 11(4), 326–343. doi:10.1057/palgrave.jt.5740088
   Google Scholar
• Berger, J., & Milkman, K. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192–205. doi:10.1509/jmr.10.0353
   Web of Science ®Google Scholar
• Bernstein, E. (2012). The transparency paradox: A role for privacy in organizational learning and operational control. Administrative Science Quarterly, 57(2), 181–216. doi:10.1177/0001839212453028
   Web of Science ®Google Scholar
• Bertot, J., Jaeger, P., & Grimes, J. (2010). Using ICTs to create a culture of transparency: E-government and social media as openness and anti-corruption tools for societies. Government Information Quarterly, 27(2), 264–271. doi:10.1016/j.giq.2010.03.001
   Web of Science ®Google Scholar
• Bhaduri, G., & Ha–Brookshire, H. (2011). Do transparent business practices pay? Exploration of transparency and consumer purchase intention. Clothing and Textiles Research Journal, 29(2), 135–149. doi:10.1177/0887302X11407910
   Web of Science ®Google Scholar
• Bozeman, D., & Kacmar, K. (1997). A cybernetic model of impression management processes in organisations. Organisational Behaviour and Human Decision Processes, 69(1), 9–30. doi:10.1006/obhd.1996.2669
   Web of Science ®Google Scholar
• Browning, L., Saetre, A., Stephens, K., & Somes, J. (2010). Information and communication technologies in action: Linking theories and narratives to practice. London, UK: Routledge.
   Google Scholar
• Cahalane, C. (2013, July 2). Why aren’t charities making more social media to generate cash? Charities should make social media integral to fundraising. Guardian Professional, 1. Retrieved from www.theguardian.com
   Google Scholar
• CauseVox. (2016). Content marketing for online fundraising and crowdfunding. New York, NY: Causevox. Retrieved from causevox.com/content-marketing-online-fundraising-crowdfunding
   Google Scholar
• Christensen, L., & Langer, R. (2009). Public relations and strategic use of transparency: Consistency, hypocrisy and corporate change. In R. Heath, E. Toth, & D. Waymer (Eds.), Rhetorical and critical approaches to public relations. Hillsdale, NY: Routledge.
   Google Scholar
• Cialdini, R. (1993). Influence (3rd ed.). New York, NY: Harper-Collins.
   Google Scholar
• Clarke, B. (2013). The business case for agile content marketing. Boulder, Colorado, USA: Copyblogger Media. Retrieved from www.scribecontent.com
   Google Scholar
• De Vries, L., Genseler, S., & Leeflang, P. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26, 83–91. doi:10.1016/j.intmar.2012.01.003
   Web of Science ®Google Scholar
• Deiser, R., & Newton, S. (2013, February). Six social media skills every leader needs. Mckinsey Quarterly, 1–12.
   Google Scholar
• DiStaso, M., & Bortree, D. (2012). Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis. Public Relations Review, 38, 511–514. doi:10.1016/j.pubrev.2012.01.003
   Web of Science ®Google Scholar
• Drew, C., Nyerges, T., & Leschine, T. (2004). Promoting transparency of long term environmental decisions. Risk Analysis, 24(6), 1641–1664. doi:10.1111/j.0272-4332.2004.00556.x
   PubMed Web of Science ®Google Scholar
• Econsultancy. (2012). Content marketing survey report. London, UK: Econsultancy Digital Marketers.
   Google Scholar
• Econsultancy. (2015). Marketing budgets 2015. London, UK: Econsultancy.com Ltd. Retrieved from www.econsultancy.com
   Google Scholar
• Eggert, A., & Helm, S. (2003). Exploring the impact of relationship transparency on business relationships: A cross-sectional study among purchasing managers in Germany. Industrial Marketing Management, 32, 101–108. doi:10.1016/S0019-8501(02)00224-9
   Web of Science ®Google Scholar
• Erdigmus, I., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioural Sciences, 58, 1353–1360. doi:10.1016/j.sbspro.2012.09.1119
   Google Scholar
• Escalera, A. (2016). Myths about the spam in google analytics. London: Ohow Co Digital Marketing and Analytics. Retrieved from www.Ohow.co
   Google Scholar
• Ethics Guide, BBC. (2014). Arguments against charity. London: British Broadcasting Corporation. Retrieved from bbc.co.uk/ethics/charity/against_1.shtml
   Google Scholar
• Fang, Y. (2012). Does online interacting matter? Exploring the role of interacting strategies in consumer decision making. Computers in Human Behaviour, 28, 1790–1804. doi:10.1016/j.chb.2012.04.019
   Web of Science ®Google Scholar
• Flanigin, A., & Metzger, M. (2007). The role of site features, user attributes, and information verification behaviours on the perceived credibility of web based information. New Media and Society, 9(2), 319–342. doi:10.1177/1461444807075015
   Web of Science ®Google Scholar
• Gay, R., Charlesworth, A., & Esen, R. (2007). Online marketing: A customer-led approach. Oxford, UK: Oxford University Press.
   Google Scholar
• Graziolo, S., & Jarvenpaa, S. (2003). Consumer and business deception on the internet: Content analysis of documentary evidence. International Journal of Electronic Commerce, 7(1), 93–118.
   Google Scholar
• Haigh, M., & Wigley, S. (2015). Examining the impact of negative, user-generated content on stakeholders. Corporate Communications: An International Journal, 20(1), 63–75. doi:10.1108/CCIJ-02-2013-0010
   Google Scholar
• Team Hallam. (2014). The future of digital marketing in the charity sector. Nottingham, UK: Hallam Internet. Retrieved from hallaminternet.com/digital-marketing-charity-sector
   Google Scholar
• Handley, A., & Chapman, C. (2011). Content rules. London, UK: John Wiley.
   Google Scholar
• Hart, T. (2002). EPhilanthropy: Using the Internet to build support. International Journal of Nonprofit and Voluntary Sector Marketing, 7(4), 353–360. doi:10.1002/nvsm.192
   Google Scholar
• Hilpern, K. (2013, January/February). How to make content marketing work for you. The Marketer, 38–41.
   Google Scholar
• Hinz, O., Skiera, B., Barrot, C., & Becker, J. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 18–29. doi:10.1509/jm.10.0088
   Web of Science ®Google Scholar
• Jiang, Y., Raghupathi, V., & Raghupathi, W. (2009). Content and design of corporate governance websites. Information Systems Management, 26(1), 13–27. doi:10.1080/10580530802384704
   Web of Science ®Google Scholar
• Kaplan, A., & Haenlein, M. (2012a). Two hearts in three quarter time: How to waltz the social media marketing dance. Business Horizons, 54(3), 253–263. doi:10.1016/j.bushor.2011.01.006
   Web of Science ®Google Scholar
• Kaplan, A., & Haenlien, M. (2012b). The Britney Spears universe: Social media and viral marketing at its best. Business Horizons, 55, 27–31. doi:10.1016/j.bushor.2011.08.009
   Web of Science ®Google Scholar
• Kesmodel, D. (2005, September 22). Sites get dropped by search engines after trying to optimise rankings. Wall Street Journal Online, 1–4. Retrieved from wsj.com/articles/SB112714166978744925
   Google Scholar
• Lauby, S. (2009). Ten must-haves for your social media policy. London, UK: MashableUK. Retrieved from mashable.com/2009/06/02
   Google Scholar
• Lavahina, J., & Campion, M. (2007). Measuring faking in the employment interview: Development and validation of an interview faking behaviour scale. Journal of Applied Psychology, 92, 1638–1656. doi:10.1037/0021-9010.92.6.1638
   PubMed Web of Science ®Google Scholar
• Lawrance, D. (2013, February 28). How charities can make better use of social media. The Guardian, 1–3. Retrieved fromwww.theguardian.com
   Google Scholar
• Liu, B., & Horsley, J. (2007). The government communication decision wheel: Toward a public relations model for the public sector. Journal of Public Relations Research, 19(4), 377–393. doi:10.1080/10627260701402473
   Google Scholar
• McConnell, B., & Huba, J. (2007). Citizen marketers: When people are the message. New York, NY, USA: Kaplan.
   Google Scholar
• Miranda, A., & Steiner, A. (2013). About that first tweet. London, UK: Unity Trust Bank. Retrieved September 4, 2013, www.unity.co.uk
   Google Scholar
• Nah, S. (2014). Modeling the adoption and use of social media by non-profit organisations. New Media and Society, 15(2), 294–313. doi:10.1177/1461444812452411
   Web of Science ®Google Scholar
• NCVO. (2012). UK civil society almanac. London, UK: National Council of Voluntary Organisations.
   Google Scholar
• O’Donovan, A. (2002). Environmental disclosures in the annual report: Extending the applicability and predictive power of legitimacy theory. Accounting, Auditing and Accountability Journal, 15(2), 344–371. doi:10.1108/09513570210435870
   Google Scholar
• Onaifo, D., & Rasmussen, D. (2013). Increasing libraries’ content findability on the web with search engine optimisation. Library Hi Tech, 31(1), 87–108. doi:10.1108/07378831311303958
   Web of Science ®Google Scholar
• Pan, B., & Crotts, J. (2012). Theoretical models of social media, marketing implications, and future research directions. In M. Sigala, E. Christou, & U. Gretzel (Eds.), Social media in travel, tourism and hospitality: Theory, practice and cases (pp. 73–86). Surrey, UK: Ashgate.
   Google Scholar
• Rawlins, B. (2009). Give the emperor a mirror: Toward developing a stakeholder measurement of organisational transparency. Journal of Public Relations Research, 21(1), 71–99. doi:10.1080/10627260802153421
   Web of Science ®Google Scholar
• Rosenfeld, P., Giacalone, R., & Riordan, C. (1995). Impression management in organizations: Theory, measurement, practice. London, UK: Routledge.
   Google Scholar
• Schniederjans, D., Cao, E., & Schniederjans, M. (2013). Enhancing financial performance with social media: An impression management perspective. Decision Support Systems, 55(4), 911–918. doi:10.1016/j.dss.2012.12.027
   Web of Science ®Google Scholar
• Schwarts, B. (2013). No: Google hasn’t released unannounced Penguin updates. Retrieved from http://searchengineland.com
   Google Scholar
• Schwartz, B. (2004). The paradox of choice: Why more is less. New York, NY, USA: Harper.
   Google Scholar
• Segal, D. (2011, February 13). The dirty little secrets of search. New York, NY, USA: New York Times, p. 16.
   Google Scholar
• Simone, S. (2013). How to effectively promote your content. Boulder, CO: Copyblogger Media. Retrieved from www.scribecontent.com
   Google Scholar
• Smarty, A. (2008, December 17). What is black hat SEO? Five definitions. Search Engine Journal. Retrieved from searchenginejournal.com
   Google Scholar
• Thomas, G. (2004). Building the buzz in the hive mind. Journal of Consumer Behaviour, 4(1), 64–72. doi:10.1002/(ISSN)1479-1838
   Google Scholar
• Tufekci, Z. (2008). Can you see me now? Audience and disclosure regulation in online social network sites. Bulletin of Science, Technology and Society, 28(1), 20–36. doi:10.1177/0270467607311484
   Google Scholar
• Waters, R., Burnett, D., Lamm, A., & Lucas, J. (2009). Engaging stakeholders through social networking: How 2000 nonprofit organisations are using facebook. Public Relations Review, 35, 102–106. doi:10.1016/j.pubrev.2009.01.006
   Web of Science ®Google Scholar
• Wehmeier, S., & Raaz, O. (2012). Transparency matters: The concept of organisational transparency in the academic discourse. Public Relations Inquiry, 1(3), 337–366. doi:10.1177/2046147X12448580
   Google Scholar
• Weisfeld-Spotter, S., Sussan, F., & Gould, S. (2014). An integrative approach to eWOM and marketing communications. Corporate Communications: An International Journal, 19(3), 260–274. doi:10.1108/CCIJ-03-2013-0015
   Google Scholar
• Wenham, K., Stephens, D., & Hardy, R. (2003). The marketing effectiveness of UK environment charity websites compared to best practice. International Journal of Nonprofit and Voluntary Sector Marketing, 8(3), 213–223. doi:10.1002/nvsm.214
   Google Scholar
• Woerndl, M., Papagiannidis, S., Bourlakis, M., & Li, F. (2008). Internet induced marketing techniques: Critical factors in viral marketing campaigns. International Journal of Business Science and Applied Management, 3(1), 33–45.
   Google Scholar
• Yao, S., Brummette, J., & Luo, Y. (2015). Balancing between organisations and society: Exploring organisations. Legitimacy Efforts, Corporate Communications: An International Journal, 20(1), 90–110
   Google Scholar
• Zhang, J., & Dimitroff, A. (2005). The impact of webpage content characteristics on webpage visibility in search engine results: Part 1. Information Processing and Management, 41(4), 665–690. doi:10.1016/j.ipm.2003.12.001
   Web of Science ®Google Scholar