555
Views
5
CrossRef citations to date
0
Altmetric
Original Articles

Do Communication Students Have the “Write Stuff”?: Practitioners Evaluate Writing Skills of Entry-Level Workers

&
Pages 293-307 | Published online: 04 Mar 2009

REFERENCES

  • Bovet , S. F. 1995 . Public relations professionals scramble to establish direct or indirect access to the Internet for their organizations or clients . Public Relations Journal , 51 ( 5 ) : 33 – 35 .
  • Crable , R. and Vibbert , S. 1986 . Public relations as communication management , Edina, MN : Bellwether Press .
  • Drucker , P. 1973 . Management tasks, responsibilities, practices , New York : Harper & Row .
  • Gillespie , J. 1989 . Power-packed writing that works , Alexandria, VA : Communication Briefings .
  • Grunig , J. and Hunt , T. 1984 . Managing public relations , New York : Holt, Rinehart and Winston .
  • Haberstroh , J. 1994–1995 . PR graduates don't measure up as writers . Public Relations Quarterly , 39 ( 4 ) : 22 – 24 .
  • Handy , R. and Kurtz , P. 1964 . A current appraisal of the behavioral sciences: Communication theory . American Behavioral Scientist , 7 ( 6 ) : 99 – 104 .
  • Howard , C. 1996–1997 . Are your employee publications truly strategic tools? . Public Relations Quarterly , 41 ( 4 ) : 23 – 26 .
  • Lattimore , D. , Baskin , O. , Heiman , S. T. and Toth , E. L. 2007 . Public relations: The profession and the practice , New York : McGraw-Hill .
  • Lee , C. 1987 . Where the training dollars go . Training , 24 ( 10 ) : 51 – 64 .
  • Lunsford , A. 2003 . The St. Martin's handbook , 5th edition , Boston : St. Martin's Press .
  • McKinley , V. 1998 . Keeping it simple: Making regulators write in plain language . Public Relations Strategist , 21 ( 4 ) : 30 – 35 .
  • Morgan , G. 1989 . Creative organizational theory , Newbury Park, CA : Sage Publications .
  • Pincus , J. D. 1997 . To get an MBA or an MA in communication? . Communication World , 14 ( 3 ) : 31 – 34 .
  • Seitel , F. 2007 . The practice of public relations , Upper Saddle River, NJ : Prentice Hall .
  • Swenson , D. H. 1980 . Relative importance of business communication skills for the next 10 years . Journal of Business Communication , 17 ( 2 ) : 42 – 49 .
  • Thomas , J. 1997 . Discourse in the marketplace: The making of meaning in annual reports . Journal of Business Communication , 34 ( 1 ) : 47 – 66 .
  • Thomas , W. 1996 . Targeting the message: A receiver-centered process for public relations writing , New York : Longman .
  • Ward , S. and Seifert , R. 1990 . The importance of mechanics in journalistic writing: A study of reporters and editors . Journalism Quarterly , 67 ( 1 ) Spring : 104 – 113 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.