2,382
Views
9
CrossRef citations to date
0
Altmetric
Arts Promotions

Exploring Art Film Audiences: A Marketing Analysis

, &
Pages 212-228 | Published online: 29 May 2009

REFERENCES

  • Adler , K. P. 1959 . Art films and eggheads . Studies in Public Communication , 2 ( summer ) : 7 – 15 . No.
  • Austin , B. A. 1984 . Portrait of an art film audience . Journal of Communication , 34 ( 1 ) : 74 – 87 .
  • Chamberlin , P. 1960 . The art film and its audiences: I. Allies, not enemies: Commercial and nontheatrical experience on the west coast . Film Quarterly , 14 ( 2 ) : 36 – 39 .
  • Durie , J. , Pham , A. and Watson , N. 2000 . Marketing and selling your film around the world , Los Angeles : Silman-James Press .
  • Elberse , A. and Eliashberg , J. 2003 . Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures . Marketing Science , 22 ( 4 ) : 329 – 354 .
  • Eliashberg , J. and Sawhney , M. S. 1994 . Modeling goes to Hollywood: Predicting individual differences in movie enjoyment . Management Science , 40 ( 9 ) : 1151 – 1173 .
  • Eliashberg , J. , Swami , S. , Weinberg , C. B. and Wierenga , B. 2001 . Implementing and evaluating SilverScreener: A marketing management support system for movie exhibitors . Interfaces , 31 ( 3 ) : S108 – S127 .
  • Ensign , L. N. and Knapton , R. E. 1985 . The complete dictionary of television and film , New York : Stein and Day, Incorporated .
  • Faber , R. J. , O'Guinn , T. C. and Hardy , A. P. 1988 . “ Art films in the suburbs: A comparison of popular and art film audiences ” . In Current Research in Film: Audiences, Economics, and Law , Edited by: Austin , B. A. Vol. 4. , 45 – 53 . Norwood, NJ : Ablex .
  • Guggenheim , D. (Director). 2006 . An inconvenient truth [Motion Picture] , USA : Laurence Bender Productions, Participant Productions .
  • Irving , J. 1995 . Selling it: The marketing of Canadian feature films , Toronto : The Academy of Canadian Cinema and Television .
  • Krider , R. E. and Weinberg , C. B. 1998 . Competitive dynamics and the introduction of new products: The motion picture timing game . Journal of Marketing Research , 35 ( 1 ) : 1 – 15 .
  • Kurosawa , A. (Writer/Director) , Akutagawa , R. and Hashimoto , S. Rashômon [Motion Picture] , Japan : Daiei Motion Picture Company, Daiei Studios . (Writer)
  • Lindsay-Hogg , M. (Director) , O'Leary , R. and Raymo , C. Frankie Starlight (Motion Picture) , Ireland : Bórd Scannán na néireann . (Writers)
  • Muska , S. (Writer/Director) and Olafsdóttir , G. 1998 . The Brandon Teena story [Motion Picture] , USA : Bless Bless Productions . (Writer/Director)
  • Neelamegham , R. and Jain , D. 1999 . Consumer choice process for experience goods: An econometric model and analysis . Journal of Marketing , 36 ( 3 ) : 373 – 386 .
  • Onex Corp. cinema chains to be acquired in push into art-film market . November 12, 2002 . Wall Street Journal (Eastern edition) , : C – 10 .
  • Sawhney , M. S. and Eliashberg , J. 1996 . A parsimonious model for forecasting gross box-office revenues of motion pictures . Marketing Science , 15 ( 2 ) : 113 – 131 .
  • Smythe , D. W. , Lusk , P. B. and Lewis , C. A. 1953 . Portrait of an art-theater audience . Quarterly of Film, Radio and Television , 8 ( 1 ) : 28 – 50 .
  • Swami , S. , Eliashberg , J. and Weinberg , C. B. 1999 . SilverScreener: A modeling approach to movie screens management . Marketing Science , 18 ( 3 ) : 352 – 372 .
  • Vahemetsa , A. 1970 . A typology of the recipients of artistic films . Society and Leisure , 2 : 87 – 101 . No.
  • Vaughan , R. M. 2006, July 6 . Forget art films, I'd rather watch stuff blow up . Globe and Mail [Toronto] , : R1
  • Watson , J. C. 2006 . The film preference scale: The effect of preference and cultural capital on film going behavior . Advances in Consumer Research , 33 ( 1 ) : 325 – 328 .
  • Weinberg , C. B. 2003 . “ Profits out of the picture: Research issues and revenue sources beyond the North American box office. Working paper ” . Vancouver, , Canada : University of British Columbia . Retrieved February 11, 2008, from http://www.sauder.ubc.ca/FacultyResearch2/Research/Documents/Weinberg/2489profitsoutofthepicture.pdf
  • Wilinsky , B. 1996 . A thinly disguised art veneer covering a filthy sex picture: Discourses on art houses in the 1950s . Film History , 8 ( 2 ) : 143 – 158 .
  • Wong , K.-W. In the mood for love [Motion Picture] , Hong Kong : Block 2 Pictures . (Writer/Director)

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.