REFERENCES
- Bernoff, J., & Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business Press.
- Brown, J.S., & Duguid, P. (2002). The social life of information. Boston, MA: Harvard Business School Press.
- Foux, G. (2006, May 8). Consumer-generated media: Get your customers involved. Brand Strategy, 38–39.
- Hendler, J., & Golbeck, J. (2007). Metcalfe's law, Web 2.0, and the Semantic Web. Journal of Web Semantics, 6(1), 14–20.
- Jamison, G, & Gaines-Ross, L. (2010). The Rising COOIII. Report by Spencer Stuart and Weber Shandwick (pp.10–26). Retrieved April 25, 2012 from http://www.webershandwick.com/Default.aspx/Insights/ThoughtLeadership/ThoughtLeadership/2010/TheRisingCCOIIIOctober262010.
- Jolly, A. (2001). Managing corporate reputations. London, UK: PRCA.
- Jones, B., Temperley, J., & Lima, A. (2009). Experts say Verizon FiOS TV is the Future of TV Service. iFiberCompany. Retrieved 2009 from http://www.ifibercompany.com/Verizon-FiOS- TV-Future.asp
- Kozinets, R.V., de Valch, K., Wojnicki, A.C., & Wilner, S.J. S. (2010). Networked narratives: Understanding word-of-mouth marketing in on line communities. Journal of Marketing, 74(March), 71–89.
- Mangold, G., & Faulds, D. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357–365.
- McCann, D. (2011, February 1). Social Media Frenzy. CFO Magazine, January/February. . Retrieved July 7, 2014 from http://ww2.cfo.com/technology/2011/02/social-media-frenzy
- Murphy, C. (2006). Blogging: Waste of time or corporate tool? Retrieved August 12, 2006, from http://www.personneltoday.com/Articles/2006/03/21/34506/blogging-waste-of-time-orcorporate-tool.html
- Singh, T., Veron-Jackson, L., & Cullinane, J. (2008). Blogging: A new play in your marketing game plan. Business Horizons, 51(4), 81–292.
- Vollmer, C., & Precourt, G. (2008). Always on: Advertising, marketing, and media in an era of consumer control. New York, NY: McGraw-Hill.
- Wright, D., & Hinson, M. (2009). An updated look at the impact of social media on public relations practice. Public Relations Journal, 3(2), 1–27.