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Journal of Promotion Management Volume 21, 2015 - Issue 4: The new spirit of strategy for competitive management
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Editorial

The New Spirit of Strategy for Competitive Management: Editorial

Andrea Rey-MartíUniversitat de València, Valencia, SpainCorrespondence[email protected]
&
Domingo Ribeiro-SorianoUniversitat de València, Valencia, Spain
Pages 413-415 | Published online: 27 Aug 2015

REFERENCES

  • Barnett, W. P., & McKendrick, D. G. (2004). Why are some organizations more competitive than others? Evidence from a changing global market. Administrative Science Quarterly, 49(4), 535–571.
  • Lambin, E. F., & Meyfroidt, P. (2011). Global land use change, economic globalization, and the looming land scarcity. Proceedings of the National Academy of Sciences, 108(9), 3465–3472.

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