Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship

References

• AdWeek. (2015). How celebrities with the best Instagram engagement are helping brands. Retrieved from http://www.adweek.com/news/technology/how-celebrities-best-instagram-engagement-are-helping-brands-167922
   Google Scholar
• Argyriou, E., Christodoulides, G., & Michaelidou, N. (2012). Cross-national differences in e-WOM influence. European Journal of Marketing, 46(11), 1689–1707. doi: 10.1108/03090561211260040
   Web of Science ®Google Scholar
• Baker, A. M., Donthu, N., & Kumar, V. (2016). Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions. Journal of Marketing Research, 53(2), 225–239. doi: 10.1509/jmr.14.0099
   Web of Science ®Google Scholar
• Bansal, H. S., & Voyer, P. A. (2000). Word-of-mouth processes within a services purchase decision context. Journal of Service Research, 3(2), 166–177. doi: 10.1177/109467050032005
   Google Scholar
• Barton, B. (2006). Ratings, reviews & ROI: How leading retailers use customer word of mouth in marketing and merchandising. Journal of Advertising Research, 7(1), 1–7.
   Google Scholar
• Carr, C. T., & Hayes, R. A. (2014). The effect of disclosure of third-party influence on an opinion leader’s credibility and electronic word of mouth in two-step flow. Journal of Interactive Advertising, 14(1), 38–50. doi: 10.1080/15252019.2014.909296
   Google Scholar
• Chatterjee, P. (2011). Drivers of new product recommending and referral behaviour on social network sites. International Journal of Advertising, 30(1), 77–101. doi: 10.2501/IJA-30-1-077-101
   Web of Science ®Google Scholar
• Cheung, K., & Lee, O. (2012). What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decision Support Systems, 53(1), 218–225. doi: 10.1016/j.dss.2012.01.015
   Web of Science ®Google Scholar
• Chu, S., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47–75. doi: 10.2501/IJA-30-1-047-075
   Web of Science ®Google Scholar
• Constanzo, P., & Goodnight, J. (2008). Celebrity endorsements: Matching celebrity and endorsed brand in magazine advertisements. Journal of Promotion Management, 11(4), 49–62. doi: 10.1300/J057v11n04_05
   Google Scholar
• Dekker, K., & Reijmersdal, E. (2013). Disclosing celebrity endorsement in a television program to mitigate persuasion: How disclosure type and celebrity credibility interact. Journal of Promotion Management, 19(2), 224–240. doi: 10.1080/10496491.2013.769473
   Google Scholar
• Do-Hyung, P., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125–148. doi: 10.2753/JEC1086-4415110405
   Web of Science ®Google Scholar
• Drefs, M. (2016). Advocates, influencers and celebrities: Your social media dictionary. Retrieved from http://www.oracle.com/oms/social-influencer/blog-matias-influence-2212093.html
   Google Scholar
• Dwivedi, A., Johnson, L., & McDonald, R. (2016). Celebrity endorsements, self-brand connection and relationship quality. International Journal of Advertising, 35(3), 486–503. doi: 10.1080/02650487.2015.1041632
   Web of Science ®Google Scholar
• Erkan, I. (2015). Electronic word of mouth on Instagram: Customers’ engagements with brands in different sectors. International Journal of Management, Accounting & Economics, 2(12), 1435–1444.
   Google Scholar
• Gildin, S. (2003). Understanding the power of word of mouth. Revista de Administração Mackenzie, 4(1), 91–106.
   Google Scholar
• Han, B. O., & Windsor, J. (2011). Users’ willingness to pay on social network sites. Journal of Computer Information Systems, 51(4), 31–40.
   Web of Science ®Google Scholar
• Hennig-Thurau, T., Gwinner, P., Walsh, G., & Gremle, D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. doi: 10.1002/dir.10073
   Google Scholar
• Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing? MIT Sloan Management Review, 52(1), 41–49.
   Web of Science ®Google Scholar
• Hung, K., & Li, S. (2007). The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes. Journal of Advertising Research, 47(4), 485–495. doi: 10.2501/S002184990707050X
   Web of Science ®Google Scholar
• Jalilvand, M. R., Esfahani, S. S., & Samiei, N. (2011). Electronic word-of-mouth: Challenges and opportunities. Procedia Computer Science, 3, 42–46. doi: 10.1016/j.procs.2010.12.008
   Google Scholar
• Jansen, B., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169–2188. doi: 10.1002/asi.21149
   Web of Science ®Google Scholar
• Kim, A., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. doi: 10.1016/j.jbusres.2011.10.014
   Web of Science ®Google Scholar
• Kozinets, R. V., de Valck, K., Wojnicki, A. C., & Wilner, S. J. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing, 74(2), 71–89. doi: 10.1509/jmkg.74.2.71
   Web of Science ®Google Scholar
• Lee, J., Park, D. H., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic Commerce Research and Applications, 7(3), 341–352. doi: 10.1016/j.elerap.2007.05.004
   Web of Science ®Google Scholar
• Lee, M., & Youn, S. (2009). Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement. International Journal of Advertising, 28(3), 473–499. doi: 10.2501/S0265048709200709
   Web of Science ®Google Scholar
• Liu, M. T., Huang, Y. Y., & Minghua, F. (2007). Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24(6), 358–365. doi: 10.1108/07363760710822945
   Google Scholar
• López, M., & Sicilia, M. (2014). eWOM as source of influence: The impact of participation in eWOM and perceived source trustworthiness on decision making. Journal of Interactive Advertising, 14(2), 86–97. doi: 10.1080/15252019.2014.944288
   Google Scholar
• Marwick, A., & Boyd, D. (2011). To see and be seen: Celebrity practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158. doi: 10.1177/1354856510394539
   Google Scholar
• McKinsey. (2010). A new way to measure word-of-mouth marketing. Retrieved from http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing
   Google Scholar
• Nambisan, S. (2002). Designing virtual customer environments for new product development: Toward a theory. Academy of Management Review, 27(3), 392–413. doi: 10.5465/amr.2002.7389914
   Web of Science ®Google Scholar
• Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the ‘like’ button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings. Journal of Marketing, 76(6), 105–120. doi: 10.1509/jm.11.0105
   Web of Science ®Google Scholar
• Pan, P., & Meng, J. (2017). Are they celebrity followers? Examining the third-person perception of celebrity-endorsed advertising. Journal of Promotion Management, 24(2), 224–245.
   Google Scholar
• Park, S., & Cho, M. (2015). Celebrity endorsement for nonprofit organizations: The role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence. Journal of Promotion Management, 21(2), 224–245. doi: 10.1080/10496491.2014.996802
   Google Scholar
• Paul, J., & Bhakar, S. (2018). Does celebrity image congruence influences brand attitude and purchase intention? Journal of Promotion Management, 24(2), 153–177. doi: 10.1080/10496491.2017.1360826
   Google Scholar
• Pfeffer, J., Zorbach, T., & Carley, K. M. (2014). Understanding online firestorms: Negative word-of-mouth dynamics in social media networks. Journal of Marketing Communications, 20(1-2), 117–128. doi: 10.1080/13527266.2013.797778
   Google Scholar
• Phua, J., Jin, S., & Kim, J. (2017). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatics, 34(1), 412–424. doi: 10.1016/j.tele.2016.06.004
   Web of Science ®Google Scholar
• Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices. Journal of Retailing, 80(2), 159–169. doi: 10.1016/j.jretai.2004.04.001
   Web of Science ®Google Scholar
• Sun, T., Youn, S., Wu, G., & Kuntaraporn, M. (2006). Online word of mouth: An exploration of its antecedents and consequences. Journal of Computer-Mediated Communication, 11(4), 1104–1127. doi: 10.1111/j.1083-6101.2006.00310.x
   Web of Science ®Google Scholar
• Thomas, V., & Fowler, K. (2015). More isn’t always better: exploring the influence of familiarity when using multiple celebrity endorsers. Journal of Promotion Management, 21(2), 208–223. doi: 10.1080/10496491.2014.996798
   Google Scholar
• Um, N.-H., & Lee, W.-N. (2015). Korean advertising practitioners’ perspectives on celebrity endorsement. Journal of Promotion Management, 21(1), 33–54. doi: 10.1080/10496491.2014.946210
   Google Scholar
• Xia, L., & Bechwati, N. (2008). Word of mouse: The role of cognitive personalization in online consumer reviews. Journal of Interactive Advertising, 9(1), 3–128.
   Google Scholar