5,920
Views
8
CrossRef citations to date
0
Altmetric
Research Article

E-Commerce Customer Attraction: Digital Marketing Techniques, Evolution and Dynamics across Firms

ORCID Icon & ORCID Icon

References

  • Armstrong, M. (2019, October 10). Where the most groceries are bought online. Statista. Retrieved December 20, 2019, from https://www.statista.com/chart/11945/where-the-most-groceries-are-bought-online
  • Barile, S., Polese, F., & Sarno, D. (2018). Grocery retailing in the I4.0 era. SYMPONYA Emerging Issues in Management, 2, 38–51. https://doi.org/10.4468/2018.2.4barile.polese.sarno
  • Berck, P., Brown, J., Perloff, J. M., & Villas-Boas, S. B. (2008). Sales: Tests of theories on causality and timing. International Journal of Industrial Organization, 26(6), 1257–1273. https://doi.org/10.1016/j.ijindorg.2007.12.007
  • Bleoju, G., Capatina, A., Rancati, E., & Lesca, N. (2016). Exploring organizational propensity toward inbound-outbound marketing techniques adoption: The case of pure players and click and mortar companies. Journal of Business Research, 69(11), 5524–5528. https://doi.org/10.1016/j.jbusres.2016.04.165
  • Breugelmans, E., & Campo, K. (2016). Cross-channel effects of price promotions: An empirical analysis of the multi-channel grocery retail sector. Journal of Retailing, 92(3), 333–351. https://doi.org/10.1016/j.jretai.2016.02.003
  • Cebollada, J., Chu, Y., & Jiang, Z. (2019). Online category pricing at a multichannel grocery retailer. Journal of Interactive Marketing, 46, 52–69. https://doi.org/10.1016/j.intmar.2018.12.004
  • Colton, D. A. (2018). Antecedents of consumer attitudes’ toward corporate blogs. Journal of Research in Interactive Marketing, 12(1), 94–104. https://doi.org/10.1108/JRIM-08-2017-0075
  • Coresight Research. (2020, May 6). US online grocery survey 2020. Coresight Research. https://coresight.com/research/us-online-grocery-survey-2020-many-more-shoppers-buying-more-categories-from-more-retailers/
  • Davies, A., Dolega, L., & Arribas-Bel, D. (2019). Buy online collect in-store: Exploring grocery click&collect using a national case study. International Journal of Retail & Distribution Management, 47(3), 278–291. https://doi.org/10.1108/IJRDM-01-2018-0025
  • Dev, C., Zhou, K. Z., Brown, J., & Agarwal, S. (2009). Customer orientation or competitor orientation: Which marketing strategy has. Cornell Hospitality Quarterly, 50(1), 19–28. https://doi.org/10.1177/1938965508320575
  • EcommerceDB. (2019). EcommerceDB data [Data set]. https://ecommercedb.com
  • Elms, J., de Kervenoael, R., & Hallsworth, A. (2016). Internet or store? An ethnographic study of consumers’ internet and store-based grocery shopping practices. Journal of Retailing and Consumer Services, 32, 234–243. https://doi.org/10.1016/j.jretconser.2016.07.002
  • eMarketer. (2020). US Amazon Prime users, 2018-2022. eMarketer. https://www.emarketer.com/chart/237025/us-amazon-prime-users-2018-2022-millions-of-population
  • Esteban-Bravo, M., Vidal-Sanz, J. M., & Yildirim, G. (2015). Historical impact of technological change on the US mass media advertising expenditure. Technological Forecasting & Social Change, 100, 306–316. https://doi.org/10.1016/j.techfore.2015.07.018
  • Frohmann, F. (2018). Digitales pricing: Strategische Preisbildung in der digitalen. Wirtschaft mit dem 3-Level-Modell. Springer Gabler.
  • Halligan, B., & Shah, D. (2009). Inbound marketing: Get found using Google, social media, and blogs. John Wiley & Sons.
  • Hollebeek, L. D., Juric, B., & Tang, W. (2017). Virtual brand community engagement practices: A refined typology and model. Journal of Services Marketing, 31(3), 204–217. https://doi.org/10.1108/JSM-01-2016-0006
  • Kim, S.-H., Lan, H., & Dobson, P. W. (2019). Identifying price-leadership structures in oligopoly. Oxford Economic Papers, gpz066, 1–21. https://doi.org/10.1093/oep/gpz066
  • Kureshi, S., & Thomas, S. (2019). Online grocery retailing – exploring local grocers beliefs. International Journal of Retail & Distribution Management, 47(2), 157–185. https://doi.org/10.1108/IJRDM-05-2018-0087
  • Li, J., Konuş, U., Langerak, F., & Weggeman, M. C. D. P. (2017). Customer channel migration and firm choice: The effects of cross-channel competition. International Journal of Electronic Commerce, 21(1), 8–42. https://doi.org/10.1080/10864415.2016.1204186
  • López García, J. J., Lizcano, D., Ramos, C. M. Q., & Matos, N. (2019). Digital marketing actions that achieve a better attraction and loyalty of users: An analytical study. Future Internet, 11(6), 130–142. https://doi.org/10.3390/fi11060130
  • LZ Retailytics. (2019). LZ Retailytics online platform [Data set]. https://www.retailytics.com/
  • Molodchik, M., Paklina, S., & Parshakov, P. (2018). Digital relational capital of a company. Meditari Accountancy Research, 26(3), 443–462. https://doi.org/10.1108/MEDAR-08-2017-0186
  • Naik, P. A., Raman, K., & Winer, R. S. (2005). Planning marketing-mix strategies in the presence of interaction effects. Marketing Science, 24(1), 25–34. https://doi.org/10.1287/mksc.1040.0083
  • Nwokah, N. G. (2009). Customer-focus, competitor-focus and market performance. Measuring Business Excellence, 13(3), 20–28. https://doi.org/10.1108/13683040910984293
  • Opreana, A., & Vinerean, S. (2015). A new development in online marketing: Introducing digital inbound marketing. Expert Journal of Marketing, 3(1), 29–34. http://marketing.expertjournals.com/23446773-305/
  • Pitta, D. A. (2011). Internet currency. Journal of Consumer Marketing, 28(7), 84–85.https://doi.org/10.1108/jcm.2012.07729daa.002
  • Rezaei, S. (2015). Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach. Journal of Retailing and Consumer Services, 22, 1–15. https://doi.org/10.1016/j.jretconser.2014.09.001
  • Richter, F. (2019, April 5). Nonstore retailers surpass brick & mortar cornerstones. Statista. https://www.statista.com/chart/17626/nonstore-retail-vs-general-merchandise-and-grocery-store-sales/
  • SEMrush. (2019). SEMrush online platform [Data set]. https://www.semrush.com
  • Sieira, M., & Ponzoa, J. M. (2018). Mk Ret@il: Del comercio presencial al e-commerce. ESIC Editorial.
  • Spais, G. S. (2010). Search Engine Optimization (SEO) as a dynamic online promotion technique: The implications of activity theory for promotion managers. Innovative Marketing, 6(1), 7–24. https://tinyurl.com/yxf8ocxt
  • Statista. (2020, March). Coronaviris: Impact on the FMCG market worldwide. Statista. https://www.statista.com/study/71681/coronavirus-impact-on-the-fmcg-market-worldwide/
  • Statista. (2019). Statista online platform [Data set]. https://www.statista.com/
  • Todor, R. D. (201 6). Blending traditional and digital marketing. Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 9(1), 58. https://tinyurl.com/yycj5zan
  • Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
  • Wilson-Jeanselme, M., & Reynolds, J. (2006). Understanding shoppers' expectations of online grocery retailing. International Journal of Retail & Distribution Management, 34(7), 529–540. https://doi.org/10.1108/09590550610673608
  • Yeh, R. S., Plante, R. D., & Agrawal, D. (2011). Consumer data analysis and its managerial application for the grocery industry. Journal of Promotion Management, 17(1), 96–113. https://doi.org/10.1080/10496491.2011.553790
  • Yeo, V. C. S., Goh, S.-K., & Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35, 150–162. https://doi.org/10.1016/j.jretconser.2016.12.013

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.