616
Views
6
CrossRef citations to date
0
Altmetric
Original Articles

DMO Websites and the Role of Complementary Media in Tourism Advertising

Pages 216-236 | Published online: 11 Oct 2008

REFERENCES

  • Ary , D. , Jacobs , L. and Razavieh , A. 1996 . Introduction to research in education , 5th , Ft. Worth, TX : Rinehart, and Winston, Inc.Holt .
  • Assael , H. 1992 . Consumer Behavior and Marketing Action , 4th , New York : PWS-Kent .
  • Batra , R. , Myers , J. G. and Aaker , D. A. 1995 . Advertising management , 5th , Upper Saddle River, NJ : Prentice Hall .
  • Beldona , S. 2005 . Cohort analysis of online travel information search behavior: 1995–2000 . Journal of Travel Research , 44 : 135 – 142 .
  • Bernhhardson , C. S. 1975 . Type I error rates when multiple comparison procedures follow a significant test in ANOVA . Biometrics , 31 : 229 – 232 .
  • Berthon , P. , Pitt , L. F. and Watson , R. T. 1996 . The World Wide Web as an advertising medium . Journal of Advertising Research , 36 ( 1 ) : 43 – 54 .
  • Biswas , A. and Krishnan , R. 2004 . The Internet';s impact on marketing: Introduction to the JBR special issue on Marketing on the Web – Behavioral, strategy, and practices and public policy . Journal of Business Research , 57 ( 7 ) : 681 – 684 .
  • Bonn , M. A. , Furr , H. L. and Susskind , A. M. 1999 . Predicting a behavioral profile for pleasure travelers on the basis of Internet use segmentation . Journal of Travel Research , 37 ( 1 ) : 333 – 340 .
  • Brackett , L. K. and Carr , B. N. 2001 . Cyberspace advertising vs. other media: Consumer vs. mature student attitudes . Journal of Advertising Research , 41 ( 3 ) : 23 – 32 .
  • Buhalis , D. 2003 . eTourism: Information technology for strategic tourism management , Essex, UK : Pearson Education Limited .
  • Buhalis , D. and Daimezi , O. 2004 . E-tourism development in Greece: Information communication technologies adoption for strategic management of the Greek tourism industry . Tourism and Hospitality Research , 5 ( 2 ) : 103 – 130 .
  • Burke , R. R. 1997 . Do you see what I see? The future of virtual shopping . Journal of the Academy of Marketing Science , 25 ( 4 ) : 352 – 360 .
  • Card , J. A. , Chen , C. Y. and Cole , S. T. 2003 . Online travel products shopping: Differences between shoppers and nonshoppers . Journal of Travel Research , 42 ( 2 ) : 133 – 139 .
  • Chaterjee , P. , Hoffman , D. L. and Novak , T. P. 2003 . Modeling the clickstream: Implications for web-based advertising efforts . Marketing Science , 22 ( 4 ) : 520 – 541 .
  • Chen , C. C. and Schwartz , Z. 2006 . The importance of information asymmetry in customers' booking decisions: A cautionary tale from the Internet . Cornell Hotel and Restaurant Administration Quarterly , 47 ( 3 ) : 272 – 286 .
  • Cho , C. H. and Khang , H. K. 2006 . The state of Internet-related research in communications, marketing, and advertising: 1994-2003 . Journal of Advertising , 35 ( 3 ) : 143 – 162 .
  • Choi , S. , Lehto , X. Y. and O';Leary , J. T. 2007 . What does the consumer want from a DMO website? A study of US and Canadian Tourists' Perspectives . International Journal of Tourism Research , 9 ( 2 ) : 59 – 72 .
  • Connors , J. J. and Elliot , J. 1994 . Teacher perceptions of agriscience and natural resources curriculum . Journal of Agricultural Education , 35 ( 4 ) : 15 – 19 .
  • Dimmick , J. and Rothenbuhler , E. 1984 . The theory of the niche: Quantifying competition among media industries . Journal of Communication , 34 ( 1 ) : 103 – 119 .
  • Donthu , N. and Garcia , A. 1999 . The Internet shopper . Journal of Advertising Research , 39 ( 3 ) : 52 – 58 .
  • Doyle , P. and Sauders , J. 1990 . Multiproduct advertising budgeting . Marketing Science , 9 ( 2 ) : 97 – 113 .
  • Dreze , X. and Hussherr , F. X. 2003 . Internet advertising: Is anybody watching? . Journal of Interactive Marketing , 17 ( 4 ) : 8 – 23 .
  • Frew , A. J. and Dorren , C. 1996 . “ Intelligent agents and the U.K. hotel sector ” . In Proceedings of the Hospitality Information Technology Association World-Wide Conference Edinburgh, , UK
  • Godin , S. 1999 . Permission marketing: Turning strangers into friends and friends into customers , New York : Simon and Schuster .
  • Grass , R. C. and Wallace , W. H. 1974 . Satiation effects of TV commercials . Journal of Advertising Research , 9 ( 2 ) : 3 – 8 .
  • Hadaya , P. 2006 . Determinants of the future level of use of electronic marketplaces: The case of Canadian firms . Electronic Commerce Research , 6 ( 2 ) : 173 – 185 .
  • Harrison , T. , Waite , K. and Hunter , G. L. 2006 . The Internet, information, and empowerment . European Journal of Marketing , 40 ( 9/10 ) : 972 – 993 .
  • Hoffman , D. L. and Novak , T. P. 1996 . Marketing in hypermedia computer-mediated environments: Conceptual foundations . Journal of Marketing , 60 : 50 – 68 .
  • Huang , C. Y. and Lin , C. S. 2006 . Modeling the audience';s banner ad exposure for Internet advertising planning . Journal of Advertising , 35 ( 2 ) : 123 – 136 .
  • Jeong , M. , Oh , H. and Gregoire , M. 2003 . Conceptualizing website quality and its consequences in the lodging industry . International Journal of Hospitality Management , 22 ( 2 ) : 161 – 175 .
  • Kim , D. Y. , Hwang , Y. H. and Fesenmaier , D. R. 2005 . Modeling tourism advertising effectiveness . Journal of Travel Research , 44 ( 1 ) : 42 – 49 .
  • Kim , D. Y. , Lehto , X. Y. and Morrison , A. M. 2007 . Gender differences in online travel information search: Implications for marketing communications on the Internet . Tourism Management , 28 ( 2 ) : 423 – 433 .
  • Kim , W. G. and Kim , D. J. 2004 . Factors affecting online hotel reservation intention between online and non-online customers . International Journal of Hospitality Management , 23 ( 4 ) : 381 – 395 .
  • Kim , W. G. , Ma , X. and Kim , D. J. 2006 . Determinants of Chinese hotel customers' e-satisfaction and purchase intentions . Tourism Management , 27 ( 5 ) : 890 – 900 .
  • Kolbe , R. H. and Albanese , P. J. 1996 . A content analysis of sole-male images on male-audience magazines . Journal of Advertising , 25 ( 4 ) : 1 – 20 .
  • Lau , K. N. , Lee , K. H. , Lam , P. Y. and Ho , Y. 2001 . Web-site marketing for the travel and tourism industry . Cornell Hotel and Restaurant Administration Quarterly , 42 ( 6 ) : 55 – 63 .
  • Law , R. 2000 . Internet in travel and tourism – Part I . Journal of Travel and Tourism Marketing , 9 ( 4 ) : 83 – 87 .
  • Law , R. and Chung , T. 2003 . Website performance: Hong Kong hotels . FIU Hospitality Review , 21 ( 1 ) : 33 – 46 .
  • Lee , W. and Kuo , C. Y. 2002 . Internet and displacement effect: Children';s media use and activities in Singapore . Journal of Computer-Mediated Communication , 9 ( 2 ) : 1 – 12 .
  • Leong , C. C. 2003 . Effectiveness of the hotel websites in Singapore: A perspective from business-to-business (B2B) organizations . Asia Pacific Journal of Tourism Research , 8 ( 2 ) : 38 – 47 .
  • Lewis , I. and Semejin , J. 1998 . The impact of information technology on travel agents . Transportation Journal , 37 ( 4 ) : 20 – 26 .
  • Lohse , G. L. , Bellman , S. and Johnson , E. J. 2000 . Consumer Buying Behavior on the Internet: Findings from panel data . Journal of Interactive Marketing , 14 ( 1 ) : 15 – 29 .
  • Moorthy , S. , Ratchford , B. T. and Talukdar , D. 1997 . Consumer information search revisited: theory and empirical analysis . Journal of Consumer Research , 23 ( 4 ) : 263 – 277 .
  • Murphy , J. , Forrest , E. J. , Wotring , C. E. and Brymer , R. A. 1996 . Hotel management and marketing on the Internet . Cornell Hotel and Restaurant Administration Quarterly , 37 ( 5 ) : 70 – 82 .
  • Nour , M. A. and Fadlalla , A. 2000 . A framework for Web marketing strategies . Information Systems Management , 17 ( 2 ) : 41 – 50 .
  • O';Connor , P. and Frew , A. J. 2002 . The future of hotel electronic distribution: Expert and industry perspectives . The Cornell Hotel and Restaurant Administration Quarterly , 43 ( 3 ) : 33 – 45 .
  • Oppermann , M. 1996 . Rural tourism in Southern Germany . Annals of Tourism Research , 23 ( 1 ) : 86 – 102 .
  • Pan , B. and Fesenmaier , D. R. 2000 . “ A typology of tourism-related web sites: Its theoretical background and implications ” . In Information and communication technologies in tourism 2000 , Edited by: Fesenmaier , D. R. , Klein , S. and Buhalis , D. 381 – 394 . New York : Springer-Verlag Wien .
  • Pan , B. and Fesenmaier , D. R. 2006 . Online information search: Vacation planning process . Annals of Tourism Research , 33 ( 3 ) : 809 – 832 .
  • Parvur , R. 1988 . Type I error rates for multiple comparison procedures with dependent data . The American Statistician , 3 : 171 – 173 .
  • Petty , R. E. , Cacioppo , J. T. and Schumann , D. 1983 . Central and peripheral routes in advertising effectiveness: The moderating role of involvement . Journal of Consumer Research , 10 ( 2 ) : 135 – 146 .
  • Poon , A. 1993 . Tourism, technology and competitive strategies , Oxon, UK : CAB International .
  • Shen , F. 2002 . Banner advertisement pricing, measurement, and pretesting practices: Perspectives from interactive agencies . Journal of Advertising , 31 ( 3 ) : 59 – 67 .
  • Sirgy , J. and Su , C. 2000 . Destination image, self-congruity, and travel behavior: Towards an integrative model . Journal of Travel Research , 38 : 340 – 352 .
  • Smith , C. and Jenner , P. 1998 . Tourism and the Internet . Travel & Tourism Analyst , 1 : 62 – 81 .
  • So , S. and Morrison , A. M. 2003 . Destination marketing organizations' website users and non-users: A comparison of actual visits and revisit intentions . Information Technology and Tourism , 6 ( 2 ) : 129 – 139 .
  • Stempel , G. H. , Hargrove , T. and Bernt , J. P. 2000 . Relation of growth of use of the Internet to change in media use from 1995 to 1999 . Journalism and Mass Communication Quarterly , 77 ( 1 ) : 71 – 79 .
  • Taylor , C. R. , Franke , G. R. and Bang , H. K. 2006 . Use and effectiveness of billboards . Journal of Advertising , 35 ( 4 ) : 21 – 35 .
  • Travel Industry Association of America (2006). Online travel booking increases at the expense of telephone reservations http://www.tia.org/pressmedia/pressrec.asp?Item=706 (Accessed: 16 April 2007 ).
  • Tsao , J. C. and Sibley , S. D. 2004 . Displacement and reinforcement effects of the Internet and other media as sources of advertising information . Journal of Advertising Research , 44 ( 1 ) : 126 – 142 .
  • Vogt , C. A. and Fesenmaier , D. R. 1998 . Expanding the functional information search model . Annals of Tourism Research , 25 ( 3 ) : 551 – 578 .
  • Watson , R. T. , Berthon , P. , Pitt , L. F. and Zinkhan , G. M. 2000 . Electronic Commerce , Fort Worth, TX : Dryden .
  • Weber , K. and Roehl , W. S. 1999 . Profiling people searching for and purchasing travel products on the World Wide Web . Journal of Travel Research , 37 ( 3 ) : 291 – 298 .
  • Weiner , E. and Brown , A. 1995 . The new marketplace . The Futurist , 29 ( 3 ) : 12 – 16 .
  • Woodside , A. G. and Ronkainen , I. A. 1994 . “ Improving advertising conversion studies ” . In Travel, tourism, and hospitality research , 2nd , Edited by: Ritchie , J.R.B. and Goeldner , C.R. 545 – 558 . New York : Wiley .
  • Woodside , A. G. and Dubelaar , C. 2003 . Increasing quality in measuring advertising effectiveness: A meta-analysis of question framing in conversion studies . Journal of Advertising Research , 43 ( 1 ) : 78 – 85 .
  • Woodside , A. G. and Reid , D. R. 1976 . Choosing competing magazines for tourism advertising programs using a net revenue approach . Journal of Advertising , 5 ( 3 ) : 25 – 29 .
  • Woodside , A. G. and Ronkainen , I. A. 1982 . Travel advertising: Newspapers versus magazines . Journal of Advertising Research , 22 ( 3 ) : 39 – 43 .
  • Woodside , A. G. , Trappey , R. J. and MacDonald , R. 1997 . Measuring linkage-advertising effects on customer behavior and net revenue: Using quasi-experiments of advertising treatments with novice and experienced product-service users . Canadian Journal of Administrative Sciences , 14 ( 2 ) : 214 – 228 .
  • Yoon , S. J. 2002 . The antecedents and consequences of trust in online-purchase decisions . Journal of Interactive Marketing , 16 ( 2 ) : 47 – 63 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.