267
Views
15
CrossRef citations to date
0
Altmetric
Original Articles

Examining verbal style in presidential campaign spots

&
Pages 258-273 | Published online: 22 May 2009

Notes

  • 1984 . “A measure of code restriction; a high Power Factor indicates repeated use of a finite number of terms. Calculated by Hart to be a measure of linguistic ‘contentedness'” . 294 Hart
  • 1984 . “Signals one's refusal to speak ex cathedra and willingness to acknowledge the limitations of one's opinions. (Includes all first‐person pronouns)” . 294 Hart
  • 1984 . “Abstract virtues deserving of universal respect” . 294 Hart
  • 1984 . “a list of the nation's sacred terms, containing both designative as well as ideological language” . 294 Hart
  • 1984 . “Terms that fix an event or person within a specific time frame” . 295 Hart
  • 1984 . “physical objects, sociological or geographical units, or natural forces” . 295 Hart

References

  • Annenberg Public Policy Center. (1997). Available at www.asc.upenn.edu/appc/campmapp. (www.asc.upenn.edu/appc/campmapp.)
  • Devlin , L. P. 1989 . Contrasts in presidential campaign commercials of 1988 . American Behavioral Scientist , 32 : 389 – 414 .
  • Devlin , L. P. 1993 . Contrasts in Presidential campaign commercials of 1992 . American Behavioral Scientist , 37 : 272 – 290 .
  • Devlin , L. P. 1997 . Contrasts in presidential campaign commercials of 1996 . American Behavioral Scientist , 40 : 1058 – 1084 .
  • Diamond , E. and Bates , S. 1984 . The spot: The rise of political advertising on television , Cambridge, MA : MIT Press .
  • Diamond , E. and Bates , S. 1988 . The spot: The rise of political advertising on television , “2nd ed.) , Cambridge, MA : MIT Press .
  • Diamond , E. and Bates , S. 1992 . The spot: The rise of political advertising on television , (3rd ed.) , Cambridge, MA : MIT Press .
  • Hart , R. P. 1977 . The political pulpit , West Lafayette, IN : The Purdue University Press .
  • Hart , R. P. 1984 . Verbal style and the presidency: A computer‐based analysis , San Francisco : Academic Press .
  • Hart , R. P. 1985 . “ Systematic analysis of political discourse: The development of DICTION ” . In Political communication yearbook , Edited by: Sanders , K. R. , Kaid , L. L. and Nimmo , D. Vol. 1 , 97 – 134 . Carbondale, IL : Southern Illinois University Press .
  • Hart , R. P. 1987 . The sound of leadership: Presidential communication in the modem age , Chicago : The University of Chicago Press .
  • Hart , R. P. 2000 . Campaign talk: Why elections are good for us , Princeton, NJ : Princeton University Press .
  • Hart , R. P. and Jarvis , S. E. 1997 . Political debate: Forms, styles, and media . American Behavioral Scientist , 40 : 1095 – 1122 .
  • Jamieson , K. H. 1994 . Packaging the presidency: A history and criticism of presidential campaign advertising , New York : Oxford University Press .
  • Johnson , W. 1946 . People in quandaries , New York : Harper .
  • Joslyn , R. 1980 . The content of political spot ads . Journalism Quarterly , 57 : 92 – 98 .
  • Kaid , L. L. 1994 . “ Political advertising in the 1992 campaign ” . In The 1992 presidential campaign: A communication perspective , Edited by: Denton , R. E. 111 – 127 . Westport, CT : Praeger .
  • Kaid , L. L. 1998 . “ Videostyle and the effects of the 1996 Presidential campaign advertising ” . In The 1996 presidential campaign: A communication perspective , Edited by: Denton , R. E. 143 – 159 . Westport, CT : Praeger .
  • Kaid , L. L. and Davidson , J. 1986 . “ Elements of videostyle: Candidate presentation through television advertising ” . In New perspectives on political advertising , Edited by: Kaid , L. L. , Nimmo , D. and Sanders , K. R. 184 – 209 . Carbondale, IL : Southern Illinois University Press .
  • Kaid , L. L. and Johnston , A. 1991 . Negative versus positive television advertising in U.S. presidential campaigns, 1960–1988 . Journal of Communication , 41 : 53 – 64 .
  • Kaid , L. L. and Johnston , A. 2000 . Videostyle in presidential campaigns: Style and content in televised political advertising , Westport, CT : Praeger .
  • Kern , M. 1989 . 30‐second politics , New York : Praeger .
  • Patterson , T. E. and McClure , R. D. 1976 . The unseeing eye , New York : Putnam .
  • Shyles , L. C. 1984 . The relationship of images, issues, and presentational methods in televised political spot advertisements of 1980's American presidential primaries . Journal of Broadcasting , 40 : 405 – 421 .
  • Trent , J. S. and Friedenberg , R. V. 1983 . Political campaign communication: principles and practices , New York : Praeger .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.