211
Views
20
CrossRef citations to date
0
Altmetric
Original Articles

Sensation seeking as a moderator of the processing of anti‐heroin PSAs

Pages 358-380 | Published online: 22 May 2009

References

  • Andrews , J. C. , Durvasula , S. and Akhter , S. H. 1990 . A framework for conceptualizing and measuring the involvement construct in advertising research . Journal of Advertising , 19 : 27 – 40 .
  • Bandura , A. 1977 . Social learning theory , Englewood Cliffs, NJ : Prentice‐Hall .
  • Bandura , A. 1986 . Social foundations of thought and action: A social cognitive theory , Englewood Cliffs, NJ : Prentice‐Hall .
  • Bardo , M. T. , Donohew , R. L. and Harrington , N. G. 1995 . Psychobiology of novelty seeking and drug seeking behavior . Behavioural Brain Research , 77 : 23 – 43 .
  • Barnea , Z. , Teichman , M. and Rahav , G. 1992 . Personality, cognitive, and interpersonal factors in adolescent substance use: A longitudinal test of an integrative model . Journal of Youth and Adolescence , 21 : 187 – 201 .
  • Batra , R. and Holbrook , M. B. 1990 . Developing a typology of affective responses to advertising . Psychology and Marketing , 7 : 11 – 25 .
  • Berlyne , D. E. 1971 . Aesthetics and psychophysiology , New York : Appleton‐Century‐Crofts .
  • Berlyne , D. E. and Madsen , K. B. 1973 . Pleasure, reward, preference: Their nature, determinants, and role in behavior , New York : Academic .
  • Bollen , K. 1989 . Structural equations with latent variables , New York : Wiley .
  • Bruner , J. 1986 . Actual minds, possible worlds , Cambridge, MA : Harvard University Press .
  • Cacioppo , J. T. , Petty , R. E. , Feinstein , J. A. and Jarvis , W. B. G. 1996 . Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition . Psychological Bulletin , 119 : 197 – 253 .
  • Chaiken , S. 1980 . Heuristic versus systematic information processing and the use of source versus message cues in persuasion . Journal of Personality and Social Psychology , 39 : 752 – 766 .
  • Chaiken , S. , Liberman , A. and Eagly , A. H. 1989 . “ Heuristic and systematic information processing within and beyond the persuasion context ” . In Unintended thought , Edited by: Uleman , J. S. and Bargh , J. A. 212 – 252 . New York : Guilford Press .
  • Chaudhuri , A. and Buck , R. 1995 . Affect, reason, and persuasion: Advertising strategies that predict affective and analytic‐cognitive responses . Human Communication Research , 21 : 422 – 441 .
  • Chou , C. and Bentler , P. M. 1995 . “ Estimates and tests in structural equation modeling ” . In Structural equation modeling , Edited by: Hoyle , R. H. 37 – 55 . Thousand Oaks, CA : Sage .
  • Clayton , R. R. , Cattarello , A. and Waiden , K. P. 1991 . Sensation seeking as a potential mediating variable for school‐based prevention intervention: A two‐year follow up of DARE . Health Communication , 3 : 229 – 239 .
  • Cohen , J. and Cohen , P. 1983 . Applied multiple regression/correlation analysis for the behavioral sciences , Hillsdale, NJ : Erlbaum .
  • Cole , H. P. 1997 . “ Stories to live by: A narrative approach to health‐behavior research and injury prevention ” . In Handbook of health behavior research methods , Edited by: Gochman , D. S. 325 – 348 . New York : Plenum .
  • Dillard , J. P. , Palmer , M. T. and Kinney , T. A. 1995 . Relational judgments in an influence context . Human Communication Research , 21 : 331 – 353 .
  • Dillard , J. P. and Peck , E. 2000 . Affect and persuasion: emotional responses to public service announcements . Communication Research , 27 : 461 – 496 .
  • Dillard , J. P. and Peck , E. 2001 . Persuasion and the structure of affect . Human Communication Research , 27 : 38 – 68 .
  • Donohew , L. 1988 . Effects of drug abuse message styles: Final report , Rockville, MD : National Institute on Drug Abuse . (Grant No. DA03462)
  • Donohew , L. 1990 . “ Public health campaigns: Individual message strategies and a model ” . In Communication and health: Systems and applications , Edited by: Ray , E. B. and Donohew , L. Hillsdale, NJ : Lawrence Erlbaum .
  • Donohew , L. , Lorch , E. and Palmgreen , P. 1991 . “ Sensation seeking and targeting of televised anti‐drug PSAs ” . In Persuasive communication and drug abuse prevention , Edited by: Donohew , L. , Sypher , H. E. and Bukoski , W. J. 209 – 226 . Hillsdale, NJ : Erlbaum .
  • Donohew , L. , Lorch , E. and Palmgreen , P. 1998 . Applications of a theoretic model of information exposure to health interventions . Human Communication Research , 24 : 454 – 468 .
  • Donohew , L. , Palmgreen , P. and Duncan , J. 1980 . An activation model of information exposure . Communication Monographs , 47 : 295 – 303 .
  • Donohew , L. , Zimmerman , R. S. , Cupp , P. K. , Novak , S. P. , Colon , S. E. and Abell , R. 2000 . Sensation seeking, impulsive decision‐making, and risky sex: Implications for risk‐taking and design of interventions . Personality and Individual Differences , 28 : 1079 – 1091 .
  • Eagly , A. and Chaiken , S. 1993 . The psychology of attitudes , Fort Worth : Harcourt Brace .
  • Everett , M. W. and Palmgreen , P. 1995 . Influences of sensation seeking, message sensation value, and program context on effectiveness of anticocaine public service announcements . Health Communication , 7 : 225 – 248 .
  • Gerbner , G. , Gross , L. , Morgan , M. and Signorelli , N. 1994 . “ Growing up with television: The cultivation perspective ” . In Media effects: Advances in theory and research , Edited by: Bryant , J. and Zillmann , D. 17 – 42 . Hillsdale, NJ : Erlbaum .
  • Harris , R. J. 1994 . A cognitive psychology of mass communication , Hillsdale, NJ : Erlbaum .
  • Holbert , R. L. and Stephenson , M. T. 2002 . Structural equation modeling in the communication sciences, 1995–2000 . Human Communication Research ,
  • Hu , L. and Bentler , P. M. 1999 . Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives . Structural Equation Modeling , 6 : 1 – 55 .
  • Johnston , L. D. , O'Malley , P. M. and Bachman , J. G. 2001 . Monitoring the Future national survey results on drug use, 1975–2000. Volume II: College students and adults ages 19–40 , (NIH Publication No. 01–4925) Volume II , Bethesda, MD : National Institute on Drug Abuse .
  • Khattree , R. and Naik , D. N. 1995 . Applied multivariate statistics with SAS software , Cary, NC : SAS Institute .
  • Kim , M. S. and Hunter , J. E. 1993 . Attitude‐behavior relations: A meta‐analysis of attitudinal relevance and topic . Journal of Communication , 43 : 101 – 141 .
  • Lang , A. 1990 . Involuntary attention and physiological arousal evoked by structural features and emotional content in T.V. commercials . Communication Research , 17 : 275 – 299 .
  • Lang , A. 1995 . Defining audio/video redundancy from a limited‐capacity information processing perspective . Communication Research , 22 : 86 – 115 .
  • Lang , A. 2000 . The limited capacity model of mediated message processing . Journal of Communication , 50 : 46 – 70 .
  • Lang , A. , Bolls , P. , Potter , R. F. and Kawahara , K. 1999 . Effects of production pacing and arousing content on the information processing of television messages . Journal of Broadcasting & Electronic Media , 43 : 451 – 475 .
  • Lang , A. , Dhillon , K. and Dong , Q. 1995 . The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory . Journal of Broadcasting & Electronic Media , 39 : 313 – 327 .
  • Lang , A. , Geiger , S. , Strickwerda , M. and Sumner , J. 1993 . The effects of related and unrelated cuts on television viewers’ attention, processing capacity, and memory . Communication Research , 20 : 4 – 29 .
  • Lang , A. , Zhou , S. , Schwartz , N. , Bolls , P. D. and Potter , R. F. 2000 . The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much? . Journal of Broadcasting & Electronic Media , 44 : 94 – 109 .
  • Lawrence , P. A. 1990 . Arousal needs and gratifications sought from theatrical movies , Lexington : University of Kentucky . Unpublished doctoral dissertation
  • Lazarus , R. S. 1981 . A cognitivist's reply to Zajonc on emotion and cognition . American Psychologist , 36 : 222 – 223 .
  • Lazarus , R. S. 1982 . Thoughts on the relations between emotion and cognition . American Psychologist , 37 : 1019 – 1024 .
  • Lazarus , R. S. 1991 . Progress on a cognitive‐motivational‐relational theory of emotion . American Psychologist , 46 : 819 – 834 .
  • Lorch , E. P. , Palmgreen , P. , Donohew , L. , Helm , D. , Baer , S. A. and D'Silva , M. U. 1994 . Program context, sensation seeking, and attention to televised anti‐drug public service announcements . Human Communication Research , 20 : 390 – 412 .
  • Morgan , S. E. , Palmgreen , P. , Stephenson , M. T. , Hoyle , R. H. and Lorch , E. P. in press . Association between formal message features and subjective evaluations of the sensation value of anti‐drug public service announcements . Journal of Communication ,
  • Newcomb , M. D. and McGee , L. 1991 . The influence of sensation seeking on general and specific problem behaviors from adolescence to young adulthood . Journal of Personality and Social Psychology , 61 : 614 – 621 .
  • Palmgreen , P. and Donohew , L. “ Effective mass media strategies for drug abuse prevention campaigns: The SENTAR approach ” . In Handbook of drug abuse theory, science and practice , Edited by: Bukoski , W. J. and Sloboda , Z. New York : Plenum . (in press)
  • Palmgreen , P. , Donohew , L. , Lorch , E. P. , Hoyle , R. H. and Stephenson , M. T. 2001 . Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting . American Journal of Public Health , 91 : 292 – 296 .
  • Palmgreen , P. , Donohew , L. , Lorch , E. P. , Rogus , M. , Helm , D. and Grant , N. 1991 . Sensation seeking, message sensation value, and drug use as mediators of PSA effectiveness . Health Communication , 3 : 217 – 227 .
  • Palmgreen , P. , Lorch , E. P. , Donohew , L. , Harrington , N. G. , D'Silva , M. and Helm , D. 1995 . Reaching at‐risk populations in a mass media drug abuse prevention campaign: Sensation seeking as a targeting variable . Drugs and Society , 8 : 29 – 45 .
  • Palmgreen , P. , Stephenson , M. T. , Everett , M. W. , Basehart , J. R. and Francies , R. in press . Perceived message sensation value and the dimensions and validation of a PMSV scale . Health Communication ,
  • Perse , E. M. Personality influences on audience selectivity in the newer media environment . Paper presented at the annual meeting of the International Communication Association . May .
  • Petty , R. E. and Cacioppo , J. T. 1979 . Issue involvement can increase or decrease persuasion by enhancing message‐relevant cognitive responses . Journal of Personality and Social Psychology , 37 : 1915 – 1926 .
  • Petty , R. E. and Cacioppo , J. T. 1986a . Communication and persuasion: Central and peripheral routes to attitude change , New York : Springer/Verlag .
  • Petty , R. E. and Cacioppo , J. T. 1986b . The elaboration likelihood model of persuasion . Advances in Experimental Social Psychology , 19 : 124 – 205 .
  • Petty , R. E. and Priester , J. R. 1994 . “ Mass media attitude change: Implications of the Elaboration Likelihood Model of Persuasion ” . In Media effects: Advances in theory and research , Edited by: Bryant , J. and Zillmann , D. 91 – 122 . Hillsdale, NJ : Erlbaum .
  • Pfau , M. , Tusing , K. J. , Koerlner , A. F. , Lee , W. , Godbold , L. C. , Penaloza , L. J. , Yang , V. S. and Hong , Y. 1997 . Enriching the inoculation construct: The role of critical components in the process of resistance . Human Communication Research , 24 : 187 – 215 .
  • Slater , M. 1997 . Persuasion processes across receiver goals and message genres . Communication Theory , 7 : 125 – 148 .
  • Slater , M. D. 2002‐a . “ Involvement as goal‐directed, strategic processing: The extended ELM ” . In The persuasion handbook: Theory and practice , Edited by: Dillard , J. P. and Pfau , M. 175 – 194 . Thousand Oaks, CA : Sage .
  • Slater , M. D. 2002b . “ Entertainment education and the persuasive impact of narratives ” . In Narrative impact: Social and cognitive foundations , Edited by: Brock , T. , Strange , J.J. and Green , M. C. 157 – 182 . Mahwah, NJ : Erlbaum .
  • Slater , M. and Rouner , D. 1996 . Value‐affirmative and value‐protective processing of alcohol education messages that include statistical or anecdotal evidence . Communication Research , 23 : 210 – 235 .
  • Slater , M. and Rouner , D. The processing of narrative fiction containing persuasive content about alcohol use: Effects of gender and outcome . Paper presented to the International Communication Association . Montreal, Quebec, Canada. May .
  • Stephenson , M. T. and Holbert , R. L. 2002 . Analyzing three approaches to structural equation modeling . Manuscript submitted for publication
  • Stephenson , M. T. , Morgan , S. E. , Lorch , E. P. , Palmgreen , P. , Donohew , L. and Hoyle , R. H. 2002 . Predictors of exposure from an anti‐marijuana media campaign: Outcome research assessing sensation seeking targeting . Health Communication , 14 : 23 – 43 .
  • Stephenson , M. T. and Palmgreen , P. 2001 . Sensation seeking, message sensation value, personal involvement, and processing of anti‐drug PSAs . Communication Monographs , 68 : 49 – 71 .
  • Stephenson , M. T. , Palmgreen , P. , Hoyle , R. H. , Donohew , L. , Lorch , E. P. and Colon , S. E. 1999 . Short‐term effects of an anti‐marijuana media campaign targeting high sensation seeking adolescents . Journal of Applied Communication Research , 27 : 175 – 195 .
  • Thorson , E. 1990 . “ Processing television commercials ” . In Paradigm dialogues in communication, Vol. II: Exemplars , Edited by: Dervin , B. , Grossberg , L. and Wartella , E. Vol. II , Newbury Park, CA : Sage .
  • Thorson , E. and Friestad , M. 1989 . “ The effects of emotion on episodic memory for television commercials ” . In Cognitive and affective responses to advertising , Edited by: Cafferata , P. and Tybout , A. 305 – 325 . Lexington, MA : D. C. Heath .
  • Watson , D. , Clark , L. A. and Tellegen , A. 1988 . Development and validation of brief measures of positive and negative affect: The PANAS scales . Journal of Personality and Social Psychology , 54 : 1063 – 1070 .
  • West , S. G. , Finch , J. F. and Curran , P. J. 1995 . “ Structural equation models with nonnormal variables: Problems and remedies ” . In Structural equation modeling , Edited by: Hoyle , R. H. 56 – 75 . Thousand Oaks, CA : Sage .
  • Wright , P. L. 1973 . The cognitive processes mediating acceptance . Journal of Marketing Research , 10 : 53 – 62 .
  • Zajonc , R. B. 1980 . Feeling and thinking . American Psychologist , 35 : 151 – 175 .
  • Zajonc , R. B. and Markus , H. 1982 . Affective and cognitive factors in preferences . Journal of Consumer Research , 9 : 123 – 131 .
  • Zillmann , D. and Bryant , J. 1994 . “ Entertainment as media effect ” . In Media effects: Advances in theory and research , Edited by: Bryant , J. and Zillmann , D. 437 – 462 . Hillsdale, NJ : Erlbaum .
  • Zuckerman , M. 1979 . Sensation seeking: Beyond the optimal level of arousal , Hillsdale, NJ : Erlbaum .
  • Zuckerman , M. 1994 . Behavioral expressions and bicycle bases of sensation seeking , New York : Cambridge University Press .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.