24
Views
4
CrossRef citations to date
0
Altmetric
Original Articles

The relationship between attractiveness and credibility of television commercials as perceived by children

&
Pages 97-101 | Published online: 22 May 2009

  • 1972 . “Kidvid 72: Quality Replacing Quantity” . Television/Radio Age , XX ( 3 ) September 4 : 17 – 18 .
  • Rogers , Fred M. 1970 . “Television and Individual Growth” . Television Quarterly , IX ( 3 ) Summer : 19
  • 1972 . “Children's TV: Much Talk, Few Answers” . Broadcasting , October 9 : 39
  • Shayon , Robert Lewis . 1972 . “Birth of a Salesman” . Saturday Review , February 5 : 5
  • Sunderlin , Sylvia and Gray , Nan . Children and TV Television's Impact on the Child , Bulletin 21A Washington, D.C. : Assn. for Childhood Education International . 3615 Wisconsin Avenue, N.W.,
  • 1971 . “FTC Explores Children and Advertising” . Broadcasting , LXXXI ( 20 ) November 15 : 19
  • Smith , James L. and Hanks , William . April 22‐24 1971 . Affective Responses to Television Commercials , A Report to the International Communications Association April 22‐24 , Phoenix
  • 1972 . Television and Growing Up: The Impact of Televised Violence , 246 Washington, D.C. : U.S. Government Printing Office .
  • Ward . “Effects of Television Advertising on Children and Adolescents” . 259 ibid.,
  • Ward , Levinson and Wackman . “Children's Attention to Television Advertising” . 259 ibid.,
  • Ward , S. , Levinson , D. and Wackman , D. 1971 . Effects of Television Advertising on Children and Adolescents , Cambridge, Mass. : Marketing Science Institute .
  • Hovland , Carl I. , Janis , Irving L. and Kelley , Harold H. 1953 . Communication and Persuasion , 19 – 48 . New Haven : Yale University Press .
  • Andersen , Kenneth and Clev‐enger , Theodore Jr. 1963 . “A Summary of Experimental Research in Ethos” . Speech Monographs , XXX June : 59 – 78 .
  • Ferguson , George Al . 1959 . Statistical Analysis in Psychology and Education , 196 New York : McGraw‐Hill .
  • Garry , Ralph . 1970 . Reports on International Evaluation of Children's Reactions to the Czechoslovakian Television Program The Scarecrow , 6 Munich : Internationales Zentralinstitut fur das Jegend und Bildungs‐funsenhen .
  • Lyle , J. and Hoffman , H. R. 1972 . “Children's Use of Television and Other Media” . In Television in Day‐to‐Day Life: Patterns of Use , Edited by: Rubinstein , F. A. , Comstock , G. A. and Murray , J. P. Washington, D.C. : Government Printing Office .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.