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Original Articles

Context effects on the measurement of organizational credibility

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Pages 189-192 | Published online: 22 May 2009

  • McDermott , P. J. 1971 . “The Effect of Relevant and Irrelevant Sources on the Credibility of Organizations.” . Paper presented at the National Speech Communication Association Convention . December 1971 , San Francisco.
  • McDermott , P. J. 1971 . “Scales for the Measurement of Organization Credibility” . paper presented at the Western Speech Communication Association Convention . November 1971 , Fresno.
  • McCroskey , J. C. 1966 . “Scales for the Measurement of Ethos” . Speech Monographs , XXXIII : 65 – 72 .
  • Markham , P. 1968 . “The Dimensions of Source Credibility of Television Newscasters” . Journal of Communication , XVIII : 57 – 64 .
  • Berlo , D. K. , Lemert , B. and Mertz , R . 1969 . “Dimensions for Evaluating the Acceptability of Message Sources” . Public Opinion Quarterly , XXXIII : 563 – 576 .
  • Whitehead , J. L. Jr. 1968 . “Factors of Source Credibility” . Quarterly Journal of Speech , LIV : 59 – 63 .
  • Donnelly , J. H. Jr. 1971 . Fundamentals of Management , 210 – 228 . Austin : Business Publications, Inc. .

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