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Original Articles

The great bull market of 1928: Investment advertising and the encouragement of stock speculation

Pages 95-105 | Published online: 22 May 2009

  • 1928 . “No Business Slump Seen by Coolidge,” . New York Times , 29 February : 42
  • Galbraith , John K. 1961 . The Great Crash , 3rd. ed. , 16 Boston : Houghton Mifllin . 1929
  • 1928 . New York Times , March 3
  • 1928 . “Market Averages,” . New York Times , 4 March : N‐11
  • 1929 . “Market Averages,” . New York Times , 4 September : 36
  • Seldes , Gilbert . 1933 . The Years of the Locust: America, 1929‐1932 , 37 Boston : Little, Brown .
  • Allen , Frederick L. 1935 . The Lords of Creation , 365 New York : Harper and Brothers .
  • Warren , Harris G. 1959 . Herbert Hoover and the Great Depression , 106 New York : Oxford University Press .
  • Rukeyser , Merryle S. 1928 . “Eyes on the Stock Market,” . Review of Reviews , October : 387
  • Scroggs , William O. 1929 . “By‐Products of the Bull Market,” . Outlook , 8 May : 45
  • Allen . The Lords of Creation 395
  • Leuchtenburg , William E. 1958 . The Perils of Prosperity, 1914‐1932 , 241 Chicago : University of Chicago Press .
  • Brooks , John D. 1969 . Once in Golconda: A True Drama of Wall Street , 90 New York : Harper and Row .
  • Hicks , John D. 1960 . Republican Ascendency, 1921‐1933 , 227 New York : Harper and Row .
  • Wilson , Joan H. 1975 . Herbert Hoover: Forgotten Progressive , 143 Boston : Little Brown .
  • Allen , Fredrick L. 1964 . Only Yesterday: An Informal History of the 1920's , 246 New York : Harper and Row . 1931; rpt.
  • Soule , George . 1947 . Properity Decade: From War to Depression, 1917‐1929 , 296 New York : Rinehart .
  • Bormann , Ernest G. 1972 . “Fantasy and Rhetorical Vision: The Rhetorical Criticism of Social Reality,” . Quarterly Journal of Speech , 58 : 397
  • Campbell , J. Louis III . 1979 . “Jimmy Carter and the Rhetoric of Charisma,” . Central States Speech Journal , 30 : 181
  • Sobel , Robert . 1968 . The Great Bull Market: Wall Street in the 1920's , 96 New York : W. W. Norton .
  • Investment Research Bureau . 1928 . Magazine of Wall Street , 7 April : 1055
  • Bormann , Ernest G. 1973 . “The Eagleton Affair: A Fantasy Theme Analysis,” . Quarterly Journal of Speech , 59 : 143
  • Bormann . “Fantasy and Rhetorical Vision,” . 397
  • Bormann , Ernest G. 1975 . Discussion and Group Methods: Theory and Practice, , 2nd. ed. , 164 New York : Harper and Row .
  • Brookmire's Investment Service . 1928 . New York Times , 22 April : N‐13
  • 1928 . Financial World , 2 May : 576 – 77 .
  • American Institute of Finance . 1928 . Financial World , 22 February : 247
  • Survey , Tillman . 1928 . Time , 5 April : 2
  • 1928 . Time , 12 December : 4
  • Investment Research Bureau . 1928 . Literary Digest , 28 April : 68
  • Investment Research Bureau . 1928 . Financial World , 10 April : 504
  • McNeel's Financial Service . 1928 . Time , 10 December
  • 1928 . Wall Street Journal , 26 April : 8
  • 1928 . “Topics in Wall Street,” . New York Times , 4 April : 38
  • American Institute of Finance . 1929 . Magazine of Wall Street , 6 April : 1055
  • 1929 . Financial World , 3 April : 493
  • Wetsel Market Bureau . 1929 . Magazine of Wall Street , 6 April : 1050
  • Bormann . Discussion and Group Methods 164
  • World , Financial . 1928 . Wall Street Journal , 29 February : 12
  • Peabody , Kidder . 1928 . Wall Street Journal , 17 February : 2
  • 1928 . Babson's Reports . Wall Street Journal , 9 February : 11
  • Investment Research Bureau . 1928 . Literary Digest , 28 April : 68
  • 1928 . Financial World , 7 March : 311 21 March 1928, p. 374
  • 1928 . Magazine of Wall Street , 10 March : 875
  • Investment Research Bureau . 1928 . Financial World , 29 February : 260
  • 1928 . Magazine of Wall Street , 30 June : 415 and 7 April 1928, p. 1055
  • Business Economic Digest . 1928 . Financial World , 1 February : 146
  • McNeel's Investment Service . 1928 . Financial World , 12 December : 773
  • American Institute of Finance . 1928 . New York Times , 29 April : N‐16
  • 1928 . Magazine of Wall Street , 30 June : 419
  • American Securities Service . 1928 . New York Times , 11 March : N‐13
  • Brookmire's Investment Service . 1928 . Wall Street Journal , 37 April : 9
  • 1928 . New York Times , 15 April : N‐16
  • Investment Bureau Research . 1928 . Magazine of Wall Street , 38 June : 415
  • American Institute of Finance . 1928 . New York Times , 18 March : N‐18
  • Wetsel Market Bureau . 1929 . Magazine of Wall Street , 6 April : 1050
  • American Securities Service . 1928 . Financial World , 22 February : 243
  • 1928 . New York Times , 26 February : N‐13
  • Financial World . 1928 . Wall Street Journal , 29 February : 12
  • Brookmire's Investment Service . 1928 . Time , 21 May : 17
  • 1928 . New York Times , 22 April : N‐13
  • 1928 . Financial World , 2 May : 576 – 77 .
  • Business Economic Digest . 1928 . Barron's , 19 March : 21 and 16 April 1928, p. 14
  • Poor . 1928 . Wall Street Journal , 9 February : 9
  • Wetsel Market Bureau . 1928 . Financial World , 12 December : 773
  • Hession , Charles H. and Sardy , Hyman . 1969 . Ascent to Affluence: A History of American Economic Development , 668 Boston : Allyn and Bacon .
  • Allen , Frederick L. 1931 . Only Yesterday: An Informal History of the 1920's , New York : Harper and Row .
  • Bormann . “Fantasy and Rhetorical Vision,” . 400 – 401 .
  • Morris , Joe Alex . What a Year! , 309 New York : Harper and Brothers .
  • Allen , Frederick L. 1939, 1940 . Since Yesterday: The Nineteen Thirties in America‐September 3, 1929‐September 3, 1939 , 22 New York : Harper and Brothers .
  • Bormann . “Fantasy and Rhetorical Vision,” . 400
  • Brookmire's Investment Service . 1928 . Wall Street Journal , 19 June : 11
  • 1928 . New York Times , 17 June : N‐12
  • 1928 . Financial World , 20 June : 850
  • Wetsel Market Bureau . 1928 . Financial World , 19 December : 798

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