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Marketing Education Review Volume 2, 1992 - Issue 3
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Original Articles

Review of Analytic Hierarchy Process: A Strategic-Level Decision-Support Technique

Daryl McKee
Pages 56-58 | Published online: 09 Oct 2015

References

  • Bagchi, Prabir K. (1989), “Carrier Selection: The Analytic Hierarchy Process,” Logistics & Transportation Review, 25 (March), 63–73.
  • Dyer, Robert F. and Ernest H. Forman (1991), An Analytic Approach to Marketing Decisions. Englewood Cliffs, NJ: Prentice Hall.
  • Whipple, Thomas W. and Karen A. Simmons (1987), “Using the Analytic Hierarchy Process to Assess Gender Differences in the Evaluation of Microcomputer Vendors,” Journal of the Academy of Marketing Science, 15 (Summer), 33–41.

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