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Marketing Education Review Volume 5, 1995 - Issue 1

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Original Articles

Marketing the Business Major to College-Bound High School Students

David B. Jones

Bruce Leauby

Alan Bohl

Pages 75-80 | Published online: 09 Oct 2015

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https://doi.org/10.1080/10528008.1995.11488487

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AACSB (1992), “Crisis and Survival,” St. Louis, MO: American Assembly of Collegiate Schools of Business.
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Chonko, Lawrence B.(1993), “Business School Education: Some Thoughts and Recommendations,” Marketing Education Review, 3 (Spring), 1–9.
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Exter, Thomas (1989), “Sliding College Enrollment,” American Demographics, September.
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Levitt, Theodore (1960), “Marketing Myopia,” Harvard Business Review, 38 (July-August), 45–56.
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