32
Views
4
CrossRef citations to date
0
Altmetric
Original Articles

Teaching Marketing Principles for Rapidly Growing Firms: Student Employment by the Gazelles

Pages 43-52 | Published online: 09 Oct 2015

References

  • Badaracco, J. (1991), The Knowledge Link: How Firms Compete Through Strategic Alliances, Boston: Harvard Business School Press.
  • Bearden, William, Ingram, Thomas and LaForge Raymond W. (2000), Marketing Principles and Perspectives, Chicago: Irwin.
  • Birch, David, (1992), Employment Dynamics in the U.S., Englewood Cliffs: Prentice-Hall.
  • Birley, S. (1982), “Corporate Strategy and the Small Firm,” Journal of General Management, 8 (2), 82–86.
  • Bolton, J. E. (1971), Small Firms. Report of the Committee of Inquiry on Small Firms, London: Her Majesty's Stationary Office.
  • Borden, N. (1964), “The Concept of the Marketing Mix,” Journal of Advertising, Advertising Research Foundation, Inc. (June), 2–7.
  • Carson, D. (1985), “The Evolution of Marketing in Small Firms,” European Journal of Marketing, 12, 197–16.
  • Carson, D. and Gilmore, A. (1997), “Teaching and Researching Interface Marketing: A Critique and Some Alternatives,” Marketing Education Review, 7 (Summer), 11–21.
  • Carson, D., Cromie Stanley, McGowan Pauric and Hill Jimmy (1996), “Effective Marketing Education for SME Owner Managers,” Marketing Education Review, 6 (Summer), 1–12.
  • Cunningham, Anthony C. (1995), “Developing Marketing Professionals: What can Business Schools Learn?” Journal of Marketing Education, 14 (Summer), 3–9.
  • Davis, Charles H., Hills, Gerald E. and LaForge Raymond W. (1985), “The Marketing/Small Enterprise Paradox: A Research Agenda,” International Small Business Journal, 3, 31–42.
  • Day, J., (1997) “Special Issue on the Marketing/Entrepreneurship Interface: Setting the Context,” Marketing Education Review, 7 (Summer), 1–10.
  • Gronroos, C. (1990), “Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface,” Journal of Business Research, 20, 3–11.
  • Gronroos, C. (1994), “Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm,” Journal of Markding Management, 10, 347–360.
  • Hills, Gerald E., ed. (1994), Marketing and Entrepreneurship: Research Ideas and Opportunities, Westport, CT: Quorum Books.
  • Hills, Gerald E., Barnaby, David J. and Duffus Lee R. (1983), Markding and Small Business/Entrepreneurship: Conceptual and Research Directions, Washington, D.C.: International Council for Small Business.
  • Hulbert, B., Brown, R. B. and Adams, S. (1997), “Towards an Understanding of Opportunity,” Markding Education Review, 7 (Summer), 67–73.
  • Hultman, Claes, Gunnarsson Claes and Prenkert Frans (1998), Marketing Behaviour and Capabilities in Some Swedish SMEs-Expanders as Opposed to Non-expanders, Orebro, Sweden: Swedish Foundation for Small Business Research.
  • Hultman, Claes and Hoglind Ulf (1998), “Content Analysis of Some Popular Textbooks in Marketing,” paper in progress, Orebro, Sweden: FSF.
  • Hunt, Shelby D. (1991), Modern Marketing Theory, Cincinnati: South-Western Publishing Co.
  • Johannisson, B. (1995), “Personliga natverk som kraftkalla i foretagandet (Personal networks as a source for power),” in B. Johannisson & L. Lindmark (eds.), Foretag-Foretagare-Foretagande, Lund: Studentlitteratur.
  • Kirchoff, Bruce (1997), Small Business Job Generation, New York: Greenwood Press.
  • Kotier, Philip (1997), Marketing Management: Analysis, Planning, and Control, Englewood Cliffs, NJ: Prentice-Hall.
  • Kotier, Philip, Armstrong G., Saunders J. and Wong V. (1999), Principles of Marketing, 2nd European edition, Englewood Cliffs, NJ: Prentice-Hall.
  • Li, F., Greenberg, B. and Li T. (1997) “Toward A General Definition of Relationship Marketing,” in Enhancing Knowledge Development In Marketing, William M. Pride and G. Tomas M. Hult (eds), 1997 AMA Summer Educator's Proceedings, Chicago: American Marketing Association, 238–244.
  • Lumpkin, G. T., Shrader R. and Hills G. (1998), “Business Plans and New Venture Creation,” in Frontiers of Entrepreneurship Research 1998, Wellesey, MA: Babson College, 180–189.
  • McClelland, D. C. and Winter D. G. (1969), Motivating Economic Achievement, New York: The Free Press.
  • Merrifield, D. B. (1997), “Creative Destruction in the New Millennium,” Technology Management, Strategies and Applications, 3, 67–75.
  • Miles, M. B. and Huberman A. M. (1994), Qualitative Data Analysis: An Expanded Sourcebook, London: Sage Publications.
  • Naver, J. and Slater S. F. (1990), “The Effects of Market Orientation on Business Profitability,” Journal of Marketing, 54 (October), 20–35.
  • Pedler, M., ed. (1991) Action Learning in Practice, 2nd ed. Aldershot, England: Gower Publishing.
  • Scheinberg, S. and MacMillan I. C. (1988), “An 11 Country Study of Motivations to Start a Business,” in Frontiers of Entrepreneurship Research 1988, Wellesey, MA: Babson College, 669–687.
  • Tsoukas, H. (1994), New Thinking in Organizational Behaviour, Oxford: Butterworth Heinemann.
  • U.S. Small Business Administration (1995), The Third Millennium: Small Business and Entrepreneurship in the 21st Century: A Special Publication Prepared for Delegates to the 1995 White House Conference on Small Business, Washington, DC.
  • Webster, F.E. Jr. (1992), “The Changing Role of Marketing in the Corporation,” Journal of Marketing, 56 (October), 1–17.
  • Yin, R.K. (1994), Case Study Research, 2nd edition, London: Sage Publications.
  • Zaltman, Gerald, LeMasters, Karen and Heffring Michael (1982), Theory Construction in Marketing: Some Thoughts on Thinking, New York: John Wiley and Sons.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.