References
- Allery, Lynne A. (2004), “Educational Games and Structured Experiences,” Medical Teacher, 26 (2), 504–505.
- Becker, E.W. and M. Watts (1995), “Teaching Tools: Teaching Methods in Undergraduate Economics,” Economic Inquiry, 33, 692–70.
- Bonwell, C. C. and J. A. Eison (1991), Active Learning: Creating Excitement in the Classroom, Washington, DC: George Washington University ERIC Clearinghouse on Education.
- Brozik, Dallas and Alina Zapalska (1999), “Interactive Classroom Economics: The Market Game,” The Social Studies, 90 (November/December), 278–282.
- Drea, John T. (2001), Who Wants to be A Marketer? Cincinnati: SouthWest College Publishing.
- Drea, John T. (2002), Who Wants to be an A Student? Boston, MA: Houghton-Mifflin.
- Drea, John T., Carolyn Tripp, and Kathleen Stuenkel (2005), “An Assessment of the Effectiveness of an In-Class Game on Marketing Students’ Perceptions and Learning Outcomes,” Marketing Education Review, 15(1), 25–33.
- Ferrell, Linda and Gabriel Gonzalez (2004), “Beliefs and Expectations of Principles of Marketing Students,” Journal of Marketing Education, 26 (August 2), 116–112.
- Kennedy, Laurel (2001), “The Up & Coming Generation,” Retail Merchandiser, 41 (8), 66.
- Kothari, Vinay, Dharam S. Rana, and Al S. Khade (1993), “To Be or Not To Be Humorous in Class-That is the Question,” Journal of Marketing Education, 15 (1), 37–42.
- Myers, C. and T.B. Jones (1993), Promoting Active Learning: Strategies for the College Classroom, San Francisco: Jossey-Bass.
- Paul, Pamela (2001), “Getting Inside Gen Y,” American Demographics, 23(9), 42–49.
- Smart, Denise, Chuck Tomkovick, Eli Jones, and Anil Menon (1999), “Undergraduate Marketing Education in the 21st Century: Views from Three Institutions,” Marketing Education Review, 9 (Spring), 1–9.
- Welles, Edward O. (1999), “The Diva of Retail,” Inc., 21 (14), 36–49.
- Wolburg, Joyce M. and James Pokrywczynski (2001), “A Psychographic Analysis of Generation Y College Students,” Journal of Advertising Research, 41(5), 33–53.