117
Views
20
CrossRef citations to date
0
Altmetric
Original Articles

Assurance of Learning and Outcomes Assessment: a Case Study of Assessment of a Marketing Curriculum

Pages 25-36 | Published online: 09 Oct 2015

References

  • Ammons, Janice L. and Sherry K.Mills (2005), “Course-Embedded Assessments forEvaluating Cross-Functional Integration and Improving the Teaching-Learning Process,” Issues in Accounting Education, 20 (February), 1–19.
  • Apostuolou, Barbara A. (1999), “Outcomes Assessment,” Issues in Accounting Education, 14 (February), 177–197.
  • Association to Advance Collegiate Schools of Business (AACSB) International (2006), “Eligibility Procedures and Accreditation Standards for Business Accreditation,” retrieved March 7, 2006 from www.aacsb.edu/accreditation/business/standards.pdf.
  • Betters-Reed, Bonita, Deborah Marlino, Jacob Chacko, and Adel Novin (2003), “Assurance of Learning: Small School Strategies,” presentation at AACSB Continuous Improvement Symposium,September 15, 2003.
  • Black, H. Tyrone and David L. Duhon (2003), “Evaluating and Improving Student Achievement in Business Programs: The Effective Use of Standardized Assessment Tests,” Journal of Education for Business, 79 (November/December), 90–98.
  • Burns, Richard W. (1972), “Behavioral Objectives for Competency- based Education,” Educational Technology, 12 (November), 22–25.
  • Commission on Higher Education (1988), Outcomes Assessment Plans: Guidelines for Developing Outcomes Assessment Plans at Colleges and Universities, Philadelphia, PA: Middles States Association of Colleges and Schools.
  • Dudley, Sid C. and Nancy D.Marlow (2005), “Assessment Improves Marketing Programs: The Eastern Illinois University Experience,” Marketing Education Review, 15 (Spring), 11–23.
  • Eder, Douglas and Kathryn Martell (2004), “Anchoring Assessment in its Place: Reviving, Surviving, and Even Thriving,” Presentation at AACSB Conference April, 2004.
  • Graeff, Timothy R. (1998), “Writing Behavioral Learning Objectives for Marketing Courses: Meeting the Challenge of AACSB Outcomes Assessment,” Marketing Education Review, 8 (Spring), 13–25.
  • Mager, Robert F. (1984), Preparing Instructional Objectives, Belmont, CA: David S. Lake Publications.
  • Martell, Kathryn and Thomas G. Calderon (2005), Assessment of Student Eearning in Business Schools: Best Practices Each Step of the Way, Tallahassee, FL: Association for Institutional Research.
  • Michlitsch, Joseph F. and Meg Wright Sidele (2002), “Assessing Student Learning Outcomes: A Comparative Study of Techniques Used in Business School Disciplines,” Journal of Education for Business, 77 (January/February), 125–131.
  • Nicholson, Carolyn Y., Stephen T. Barnett, and Paul E. Dascher (2005), “Curriculum Assessment in Marketing Programs: Current Status and Examination of AACSB Core Standards at the Program Level,” Marketing Education Review, 15 (Summer), 13–26.
  • Zhu, Faye X. and Daniel McFarland (2005), “Towards Assurance of Learning in Business Programs: Components and Measurements,” The Journal of the American Academy of Business, 7 (September), 69–72.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.