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Marketing Education Review Volume 34, 2024 - Issue 2: Teaching Innovation Special Issue (2024): Fashion as Marketing Education Metaphor: Timeless Pieces and Of-the-Season Must Haves
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Research Article

CAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY

Morgan M. Bryanta Marketing Department, Erivan K. Haub School of Business, Saint Joseph’s University, Philadelphia, PA, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0556-0800
ORCID Icon &
Jen Rileyb Marketing Department, Owen Graduate School of Management, Vanderbilt University, Tennessee, USA
Pages 130-136 | Published online: 01 Apr 2024

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