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Original Articles

Travel and Leisure Services Preferences and Patronage Motives of Older Consumers

Pages 259-269 | Received 15 Sep 2006, Accepted 11 Jun 2007, Published online: 12 Oct 2008

REFERENCES

  • Harris , L. 1998, July 20 . Nothing retiring about these retirees. . Business Week , 88
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  • Moschis , G. P. 2003 . Marketing to older adults: An updated overview of present knowledge and practice. . Journal of Consumer Marketing , 20 (6) : 516 – 525 .
  • Moschis , G. P. and Mathur , A. 1993 . How they're acting their age. . Marketing Management , 2 (2) : 41 – 50 .
  • Ostroff , J. 1989 . Successful marketing to the 50 + consumer , Englewood Cliffs, NJ : Prentice Hall .
  • Over 60 and overlooked. 2002, August 10 . The Economist , 364 (8285) : 51 – 52 .
  • U.S. Census Bureau. 2004, March 18 . U.S. interim projections by age, sex, race, and Hispanic origin Retrieved March 9, 2006, from http://www.census.gov/ipc/www/usinterimproj/

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