13,555
Views
31
CrossRef citations to date
0
Altmetric
Original Articles

THE DECISION MAKING IN SELECTING ONLINE TRAVEL AGENCIES: AN APPLICATION OF ANALYTIC HIERARCHY PROCESS

&
Pages 482-493 | Received 02 Nov 2007, Accepted 04 Nov 2008, Published online: 09 Sep 2009

REFERENCES

  • Card , J. A. , Chen , C. Y. and Shu , T. C. 2003 . Online travel products shopping: Differences between shoppers and nonshoppers. . Journal of Travel Research , 42 (2) : 133
  • Carrol , B. and Siguaw , J. 2003 . The evolution of electronic distribution: Effects on hotels and intermediaries. . Cornell Hotel and Restaurant Administration Quarterly , 44 (4) : 38 – 50 .
  • Chen , Z. and Dubinsky , A. J. 2003 . A conceptual model of perceived customer value in e‐Commerce: A preliminary investigation. . Psychology & Marketing , 20 (4) : 323 – 347 .
  • Choi , S. and Kimes , S. E. 2002 . Electronic distribution channel's effect on hotel revenue management. . Cornell Hotel and Restaurant Administration Quarterly , 43 (3) : 23 – 31 .
  • Clemons , E. K. , Hann , I. H. and Hitt , L. M. 2002 . Price dispersion and differentiation in online travel: An empirical investigation. . Management Science , 48 (4) : 534 – 549 .
  • Dabas , S. and Manaktola , K. 2007 . Managing reservations through online distribution channels: An insight into mid‐segment hotels in India. . International Journal of Contemporary Hospitality Management , 19 (5) : 388 – 396 .
  • Eggert , A. and Ulaga , W. 2002 . Customer perceived value: A substitute for satisfaction in business markets? . Journal of Business & Industrial Marketing , 17 (2–3) : 107 – 118 .
  • Gale , B. T. 1994 . Managing customer value , New York : Free Press .
  • Ghosh , S. 1998 . Making business sense of the Internet. . Harvard Business Review , 76 (2) : 126 – 135 .
  • Han , J. and Han , D. 2001 . A framework for analyzing customer value of Internet business. . Journal of Information Technology Theory and Application , 3 (5) : 25 – 38 .
  • Harris , L. and Duckworth , K. 2005 . The future of the independent travel agent: The need for strategic choice. . Strategic Change , 14 (4) : 209 – 218 .
  • Hsu , H. 2006 . An empirical study of web site quality, customer value, and customer satisfaction based on e‐shop. . The Business Review , 5 (1) : 190 – 193 .
  • Huizingh , E. 2000 . The content and design of web sites: An empirical study. . Information & Management , 37 (3) : 123
  • Joint Hospitality Industry Congress . 2000 . Leisure in the new millennium , London : Barclays .
  • Joo , J. 2007 . An empirical study on the relationship between customer value and repurchase intention in Korean Internet shopping malls. . The Journal of Computer Information Systems , 48 (1) : 53 – 62 .
  • Keeney , R. L. 1992 . Value‐focused thinking: A path to creative decision‐making , Cambridge, MA : Harvard University Press .
  • Keeney , R. L. 1994 . Creativity in decision making with value‐focused thinking. . Sloan Management Review , 35 (4) : 33 – 41 .
  • Keeney , R. L. 1999 . The value of Internet commerce to the customer. . Management Science , 45 (4) : 533 – 542 .
  • Khalifa , A. S. 2004 . Customer value: A review of recent literature and an integrative configuration. . Management Decision , 42 (5) : 645 – 666 .
  • Kim , W. G. and Lee , H. Y. 2004 . Comparison of web service quality between online travel agencies and online travel suppliers. . Journal of Travel & Tourism Marketing , 17 (2–3) : 105 – 116 .
  • Kotler , P. , Swee , H. A. , Siew , M. L. and Chin , T. T. 1996 . Marketing management: An Asia perspective , Englewood Cliffs, NJ : Prentice Hall . (8th ed.)
  • Lapierre , J. 2000 . Customer‐perceived value in industrial contexts. . Journal of Business & Industrial Marketing , 15 (2–3) : 122 – 140 .
  • Lee , J. Y. , Sung , H. H. , DeFranco , A. L. and Arnold , R. A. 2004 . Developing, operating, and maintaining a travel agency website: Attending to e‐consumers and Internet marketing issues. . Journal of Travel & Tourism Marketing , 17 (2–3) : 205 – 224 .
  • Marcus , B. and Anderson , C. K. 2006 . Online low‐price guarantees—A real options analysis. . Operations Research , 54 (6) : 1041 – 1052 .
  • Market Intelligence Center . 2005 . IT data bank annual report http://www.mic.iii.org.tw
  • Mathwick , C. , Malhotra , N. and Rigdon , E. 2001 . Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment. . Journal of Retailing , 77 (1) : 39 – 56 .
  • McMillan , S. J. , Hwang , J. S. and Lee , G. 2003 . Effects of structural and perceptual factors on attitudes toward the website. . Journal of Advertising Research , 43 (4) : 400 – 411 .
  • Miller , B. 2004 . Building e‐loyalty of lodging brands: Avoiding brand erosion. . Journal of Travel & Tourism Marketing , 17 (2–3) : 133 – 166 .
  • O'Connor , P. and Frew , A. J. 2002 . The future of travel agent electronic distribution: Expert and industry perspectives. . Cornell Hotel and Restaurant Administration Quarterly , 43 (3) : 33 – 45 .
  • O'Connor , P. 2003 . On‐line pricing: An analysis of hotel‐company practices. . Cornell Hotel and Restaurant Administration Quarterly , 44 (1) : 88 – 96 .
  • O'Connor , P. and Murphy , J. 2003 . Research on information technology in hospitality. . International Journal of Hospitality Management , 23 (2) : 473 – 484 .
  • Oorni , A. 2004 . Consumer objectives & the amount of search in electronic travel and tourism markets. . Journal of Travel & Tourism Marketing , 17 (2–3) : 3 – 26 .
  • Park , Y. A. , Gretze , U. and Sirakaya‐Turk , E. 2007 . Measuring web site quality for online travel agencies. . Journal of Travel & Tourism Marketing , 23 (1) : 15 – 30 .
  • Saaty , T. L. 1990 . How to make a decision: The analytic hierarchy process. . European Journal Operation Research , 48 (1) : 9 – 26 .
  • Saaty , T. L. 2003 . Decision‐making with the AHP: Why is the principal eigenvector necessary. . European Journal of Operational Research , 145 (1) : 85 – 120 .
  • Saban , K. A. , McGivern , E. and Saykiewicz , J. N. 2002 . A critical look at the impact of cyber crime on consumer Internet behavior. . Journal of Marketing Theory and Practice , 10 (2) : 29 – 37 .
  • Smith , A. D. and Rupp , W. T. 2003 . Strategic online customer decision making: Leveraging the transformational power of the Internet. . Online Information Review , 27 (6) : 418 – 432 .
  • Smith , J. B. and Colgate , M. 2007 . Customer value creation: A practical framework. . Journal of Marketing Theory and Practice , 15 (1) : 7 – 23 .
  • Srinivasan , S. , Anderson , R. and Ponnavoulu , K. 2002 . Customer loyalty in e‐ commerce: An exploration of its antecedents and its consequences. . Journal of Retailing , 78 : 41 – 50 .
  • Torkzadeh , G. and Dhillon , G. 2002 . Measuring factors that influence the success of Internet commerce. . Information Systems Research , 13 (2) : 187 – 204 .
  • Travel Industry Association of America . 2007 . Travel bookings up 27 percent in 2005 (Press Release) http://www.tia.org/
  • Ulaga , W. and Chacour , S. 2001 . Measuring customer‐perceived value in business markets. . Industrial Marketing Management , 30 : 525 – 540 .
  • Vandenbosch , M. and Dawar , N. 2002 . Beyond better products: Capturing value in customer interactions. . MIT Sloan Management Review , 43 (4) : 35 – 42 .
  • Wang , T. G. , Yeh , H. Y. and Jiang , J. J. 2006 . The relative weights of Internet shopping fundamental objectives: Effect of lifestyle differences. . Psychology & Marketing , 23 (5) : 353 – 367 .
  • Wolfe , K. , Hsu , C. and Kang , S. K. 2004 . Buyer characteristics among users of various travel intermediaries. . Journal of Travel & Tourism Marketing , 17 (2–3) : 50 – 62 .
  • Wu , F. , Mahajan , V. and Balasubramanian , S. 2003 . An analysis of e‐business adoption and its impact on business performance. . Academy of Marketing Science Journal , 31 (4) : 425
  • Xue , M. and Harker , P. T. 2002 . Customer efficiency: Concept and its impact on e‐business management. . Journal of Service Research , 4 (4) : 253 – 267 .
  • Zhuang , Y. 2005 . Does electronic business create value for firms? An organizational innovation perspective. . Journal of Electronic Commerce Research , 6 (2) : 146 – 159 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.