1,192
Views
19
CrossRef citations to date
0
Altmetric
Original Articles

Measuring Customer-Based Casino Brand Equity and its Consequences

Pages 806-824 | Received 15 May 2012, Accepted 25 Oct 2012, Published online: 12 Nov 2013

REFERENCES

  • Aaker , D. A. 1991 . Managing brand equity: Capitalizing on the value of brand name , New York , NY : The Free Press .
  • Aaker , D. A. 1996a . Building strong brands , New York , NY : The Free Press .
  • Aaker , D. A. 1996b . Measuring brand equity across products and markets . California Management Review , 38 ( 3 ) : 102 – 120 .
  • Agarwal , M. K. and Rao , V. R. 1996 . An empirical comparison of consumer-based measures of brand equity . Marketing Letters , 7 ( 3 ) : 237 – 247 .
  • Ailawadi , K. L. , Lehmann , D. R. and Neslin , S. A. 2003 . Revenue premium as an outcome measure of brand equity . Journal of Marketing , 67 ( 4 ) : 1 – 17 .
  • Alexandris , K. 2006 . Increasing customers’ loyalty in a skiing resort: The contribution of place attachment and service quality . International Journal of Contemporary Hospitality Management , 18 ( 5 ) : 414 – 425 .
  • Ambler , T. 2003 . Marketing and the bottom line , Harlow, United Kingdom : Pearson Education . 2nd ed
  • American Gaming Association.2011Gaming revenue: 10-year trend. Retrieved from http://www.americangaming.org/industry-resources/research/fact-sheets/gaming-revenue-10-year-trends (http://www.americangaming.org/industry-resources/research/fact-sheets/gaming-revenue-10-year-trends)
  • Anderson , J. and Gerbing , D. 1988 . Structural modeling in practice: A review and recommended two-step approach . Psychological Bulletin , 103 ( 3 ) : 411 – 423 .
  • Atilgan , E. , Aksoy , S. and Akinci , S. 2005 . Determinant of the brand equity: A verification approach in the beverage industry in Turkey . Marketing Intelligence & Planning , 23 ( 3 ) : 237 – 248 .
  • Au , N. , Tsai , H. and Ieong , K. F. 2009 . Working in Macau casinos? The perceptions of Hong Kong tertiary students majoring in hospitality . Asia Pacific Journal of Tourism Research , 14 ( 4 ) : 403 – 417 .
  • Bagozzi , R. P. and Phillips , L. W. 1982 . Representing and testing organizational theories: A holistic construal . Administrative Science Quarterly , 27 ( 3 ) : 459 – 489 .
  • Baldauf , A. L. , Cravens , K. S. and Binder , G. 2003 . Performance consequences of brand equity management: Evidence from organizations in the value chain . Journal of Product And Brand Management , 12 ( 4 ) : 220 – 236 .
  • Baloglu , S. 2002 . Dimensions of customer loyalty: Separating friends from well wishers . Cornell Hotel and Restaurant Administration Quarterly , 43 ( 1 ) : 47 – 59 .
  • Bharadwaj , S. G. , Varadarajan , P. R. and Fahy , J. 1993 . Sustainable competitive advantage in service industries: A conceptual model and research propositions . Journal of Marketing , 57 ( 4 ) : 83 – 99 .
  • Bojanic , D. C. 1996 . Consumer perceptions of price, value and satisfaction in the hotel industry: An exploratory study . Journal of Hospitality and Leisure Marketing , 4 ( 1 ) : 5 – 22 .
  • Boo , S. , Busser , J. and Baloglu , S. 2009 . A model of customer-based brand equity and its application to multiple destinations . Tourism Management , 30 ( 2 ) : 219 – 231 .
  • Bronn , P. S. and Vrioni , A. B. 2001 . Corporate social responsibility and cause-related marketing: An overview . International Journal of Advertising , 20 ( 2 ) : 207 – 222 .
  • Buil , I. , Chernatony , I. and Martínez , E. 2008 . Cross-national validation of the consumer-based brand equity scale . Journal of Product & Brand Management , 17 ( 6 ) : 384 – 392 .
  • Capon , N. , Berthon , P. , Hulbert , J. M. and Pitt , L. F. 2001 . Brand custodianship: A new primer for senior managers . European Management Journal , 19 ( 3 ) : 215 – 227 .
  • Chang , H. H. and Liu , Y. M. 2009 . The impact of brand equity on brand preferences and purchase intentions in the service industries . The Service Industries Journal , 29 ( 12 ) : 1687 – 1706 .
  • Chang , T. Z. and Wildt , A. R. 1994 . Price, product information, and purchase intention: An empirical study . Journal of the Academy of Marketing Science , 22 ( 1 ) : 16 – 27 .
  • Chaudhuri , A. and Holbrook , M. B. 2001 . The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty . Journal of Marketing , 65 ( 2 ) : 81 – 93 .
  • Churchill , G. A. 1979 . A paradigm for developing better measures of marketing constructs . Journal of Marketing Research , 16 ( 1 ) : 64 – 73 . Jr
  • Cobb-Walgren , C. L. , Ruble , C. A. and Donthu , N. 1995 . Brand equity, brand preference, and purchase intent . Journal of Advertising , 24 ( 3 ) : 25 – 40 .
  • de Chernatory , L. and McDonald , M. 2003 . Creating powerful brands in consumer service and industrial markets , Oxford , UK : Butterworth Heinemann .
  • de Chernatony , L. and Riley , F. D. 1998 . Defining a “brand”: Beyond the literature with expert's interpretations . Journal of Marketing Management , 14 ( 5 ) : 417 – 443 .
  • Dodds , W. B. 1996 . Perceived value: A dimension of the consumer risk construct . American Journal of Business , 11 ( 1 ) : 1 – 8 .
  • Dodds , W. B. , Monroe , K. B. and Grewal , D. 1991 . Effects of price, brand, and store information on buyers’ product evaluations . Journal of Marketing Research , 28 ( 3 ) : 307 – 319 .
  • Doyle , P. 2002 . Marketing management and strategy , Harlow , United Kingdom : Pearson Education .
  • Dyson , P. , Farr , A. and Hollis , N. S. 1996 . Understanding, measuring, and using brand equity . Journal of Advertising Research , 36 ( 6 ) : 9 – 21 .
  • Ehrenberg , A. S. C. , Goodhardt , G. J. and Barwise , P. B. 1990 . Double jeopardy revisited . Journal of Marketing , 54 ( 3 ) : 82 – 91 .
  • Erdem , T. and Swait , I. 1998 . Brand equity as a signalling phenomenon . Journal of Consumer Psychology , 7 ( 2 ) : 131 – 157 .
  • Feldwick , P. 1996 . What is brand equity anyway, and how do you measure it? . Journal of the Market Research Society , 38 ( 2 ) : 85 – 104 .
  • Griffiths , M. D. 2009 . Casino design: Understanding gaming floor influences on player behaviour . Casino and Gaming International , 5 ( 1 ) : 21 – 26 .
  • Gu , Z. 2006a . Which way to go? Analysis of gaming revenue enhancement approaches for Macau . Journal of Revenue and Pricing Management , 6 ( 1 ) : 33 – 39 .
  • Gu , Z. 2006b . Product differentiation: Key to Macau's gaming revenue growth . Journal of Revenue and Pricing Management , 4 ( 4 ) : 382 – 388 .
  • Hair , J. F. , Black , W. C. , Babin , B. J. and Anderson , R. E. 2010 . Multivariate data analysis , New York , NY : Prentice Hall . Jr
  • Hellier , P. K. , Geursen , G. M. , Carr , R. A. and Rickard , J. A. 2003 . Customer repurchase intention: A general structural equation model . European Journal of Marketing , 37(11–12) : 1762 – 1800 .
  • Increasing RFID tag use in gaming chips and tables2006, July 10RFid Gazette. Retrieved from http://www.rfidgazette.org/2006/07/increasing_rfid.html (http://www.rfidgazette.org/2006/07/increasing_rfid.html)
  • Interbrand.2010Best global brands 2010. Retrieved from http://www.interbrand.com/en/best-global-brands/previous-years/Best-Global-Brands-2010.aspx (http://www.interbrand.com/en/best-global-brands/previous-years/Best-Global-Brands-2010.aspx)
  • Jamal , A. and Marri , M. A. 2007 . Exploring the effect of self-image congruence and brand preference on satisfaction: The role of expertise . Journal of Marketing Management , 23(7–8) : 613 – 629 .
  • Jöreskog , K. G. 1971 . Simultaneous factor analysis in several populations . Psychometrika , 36 ( 4 ) : 409 – 426 .
  • Jourdan , P. 2002 . Measuring brand equity: Proposal for conceptual and methodological improvements . Advances in Consumer Research , 29 ( 1 ) : 290 – 298 .
  • Kaplan , L. B. , Szybillo , G. J. and Jacoby , J. 1974 . Components of perceived risk in product purchase: A cross-validation . Journal of Applied Psychology , 59 ( 3 ) : 287 – 291 .
  • Kayaman , R. and Arasli , H. 2007 . Customer based brand equity: Evidence from the hotel industry . Managing Service Quality , 17 ( 1 ) : 92 – 109 .
  • Keller , K. L. 1993 . Conceptualizing, measuring, and managing customer-based brand equity . Journal of Marketing , 57 ( 1 ) : 1 – 22 .
  • Keller , K. L. 2003 . Strategic brand management: Building, measuring and managing brand equity , Upper Saddle River : NJ: Prentice Hall .
  • Keller , K. L. and Lehmann , D. R. 2001 . The brand value chain: Linking strategic and financial performance [Working paper] , Hanover , NH : Dartmouth College, Tuck School of Business .
  • Kilby , J. , Fox , J. and Lucas , A. F. 2005 . Casino operations management , New York , NY : John Wiley and Sons .
  • Kim , H. B. , Kim , W. G. and An , J. A. 2003 . The effect of consumer-based brand equity on firm's financial performance . Journal of Consumer Marketing , 20 ( 4 ) : 335 – 351 .
  • Kim , W. G. and Kim , H. B. 2004 . Measuring customer-based restaurant brand equity: Investigating the relationship between brand equity and firms’ performance . Cornell Hotel and Restaurant Administration Quarterly , 45 ( 2 ) : 115 – 131 .
  • Kim , W. G. and Kim , H. J. 2007 . Determinants of mid-scale hotel brand equity . FIU Hospitality Review , 25 ( 1 ) : 61 – 69 .
  • Kim , W. G. , DiMicelli , P. and Kang , J. 2004 . Using conjoint analysis to measure brand equity of restaurant chains . FIU Hospitality Review , 22 ( 2 ) : 28 – 41 .
  • Kim , W. G. , Jin-Sun , B. and Kim , H. J. 2008 . Multidimensional customer-based brand equity and its consequences in midpriced hotels . Journal of Hospitality & Tourism Research , 32 ( 2 ) : 235 – 254 .
  • Lam, D.2010, September 29No more “take it or leave it” service mentality in Macau. Macau Daily Times. Retrieved from http://www.macaudailytimes.com.mo/opinion/17403-more-take-leave-service-mentality-Macau.html (http://www.macaudailytimes.com.mo/opinion/17403-more-take-leave-service-mentality-Macau.html)
  • Lam, D.2011, May 25I quit!: Managing Macau's new generation of “spoiled” casino employees. Global Gaming Business, 10(6). Retrieved from http://ggbmagazine.com/issue/vol-10-no-6-june-2011/article/i-quit (http://ggbmagazine.com/issue/vol-10-no-6-june-2011/article/i-quit)
  • Mahajan , V. , Rao , V. R. and Srivastava , R. K. 1994 . An approach to assess the importance of brand equity in acquisition decisions . Journal of Product Innovation Management , 11 ( 3 ) : 221 – 235 .
  • McAlexander , J. H. , Kim , S. K. and Robert , S. D. 2003 . Loyalty: The influences of satisfaction and brand community integration . Journal of Marketing Theory and Practice , 11 ( 4 ) : 1 – 11 .
  • Motameni , R. and Shahrokhi , M. 1998 . Brand equity valuation: A global perspective . Journal of Product and Brand Management , 7 ( 4 ) : 275 – 290 .
  • Murphy , J. 1998 . “ What is branding? ” . In Brands: The new wealth creators , Edited by: Hart , S. and Murphy , J. 1 – 12 . Basingstoke , United Kingdom : Palgrave Macmillan . InEds.pp
  • Myers , C. A. 2003 . Managing brand equity: A look at the impact of attributes . Journal of Product & Brand Management , 12 ( 1 ) : 39 – 51 .
  • Nadiri , H. and Hussain , K. 2005 . Perceptions of service quality in North Cyprus hotels . International Journal of Contemporary Hospitality Management , 17(6–7) : 469 – 480 .
  • Netemeyer , R. G. , Krishnan , B. , Pullig , C. , Wang , G. P. , Yagci , M. , Dean , D. and Wirth , F. 2004 . Developing and validating measures of facets of customer-based brand equity . Journal of Business Research , 57 ( 2 ) : 209 – 224 . …
  • Petrick , J. F. 1999 . An examination of the relationship between golf travelers’ satisfaction, perceived value and loyalty and their intentions to revisit (Unpublished doctoral dissertation) , Clemson : SC . Clemson University
  • Petrick , J. F. 2002 . Development of a multi-dimensional scale for measuring the perceived value of a service . Journal of Leisure Research , 34 ( 2 ) : 119 – 134 .
  • Petrick , J. F. , Backman , S. J. and Bixler , R. 1999 . An investigation of selected factors effect on golfer satisfaction and perceived value . Journal of Park and Recreation Administration , 17 ( 1 ) : 40 – 59 .
  • Prasad , K. and Dev , C. S. 2000 . Managing hotel brand equity: A customer-centric framework for assessing performance . Cornell Hotel and Restaurant Administration Quarterly , 41 ( 3 ) : 22 – 31 .
  • Pritchard , M. P. 1991 . Development of the psychological commitment instrument (PCI) for measuring travel service loyalty , Eugene. : Unpublished doctoral dissertation). University of Oregon .
  • Randall , G. 2000 . Branding , London, United Kingdom : Kogan Page . 2nd ed
  • Rooney , J. A. 1995 . Branding: A trend for today and tomorrow . Journal of Product and Brand Management , 4 ( 4 ) : 48 – 55 .
  • Roy , R. , Chintagunta , P. K. and Haldar , S. 1996 . A framework for investigating habits, “the hand of the past,” and heterogeneity in dynamic brand choice . Marketing Science , 15 ( 3 ) : 280 – 299 .
  • Shuffle Master reports Macau malfunctions2007, September 24Casino City Times. Retrieved from http://www.casinocitytimes.com/news/article/shuffle-master-reports-macau-malfunctions-168764 (http://www.casinocitytimes.com/news/article/shuffle-master-reports-macau-malfunctions-168764)
  • Simon , C. L. and Sullivan , M. W. 1993 . The measurement and determinants of brand equity: A financial approach . Marketing Science , 12 ( 1 ) : 28 – 52 .
  • Statistics and Census Service.2011Gaming statistics. Retrieved from http://www.dicj.gov.mo/web/en/information/DadosEstat/2011/content.html#n1 (http://www.dicj.gov.mo/web/en/information/DadosEstat/2011/content.html#n1)
  • Stutz, H.2010, November 23Harrah's Entertainment becomes Caesars Entertainment Corp. Las Vegas Review-Journal. Retrieved from http://www.lvrj.com/business/harrah-s-entertainment-becomes-caesars-entertainment-corp-110123814.html (http://www.lvrj.com/business/harrah-s-entertainment-becomes-caesars-entertainment-corp-110123814.html)
  • Tabachnick , B. G. and Fidell , L. S. 2001 . Using multivariate statistics , New York , NY : Allyn & Bacon .
  • Teas , R. K. and Laczniak , R. N. 2004 . Measurement process context effects in empirical tests of causal models . Journal of Business Research , 57 ( 2 ) : 162 – 174 .
  • Tsai , H. , Cheung , C. and Lo , A. 2010 . An exploratory study of the relationship between customer-based casino brand equity and firm performance . International Journal of Hospitality Management , 29 ( 4 ) : 754 – 757 .
  • Tsai , S. 2005 . Utility, cultural symbolism & emotion: A comprehensive model of brand purchase value . International Journal of Research in Marketing , 22 ( 3 ) : 277 – 291 .
  • Wang , P. Z. , Menictas , C. and Louviere , J. J. 2007 . Comparing structural equation models with discrete choice experiments for modelling brand equity and predicting brand choices . Australasian Marketing Journal , 15 ( 2 ) : 12 – 25 .
  • Washburn , J. H. and Plank , R. E. 2002 . Measuring brand equity: An evaluation of a consumer-based brand equity scale . Journal of Marketing Theory and Practice , 10 ( 1 ) : 46 – 62 .
  • Wynn Resorts.2003, June 23A global name for Wynn Resorts hotel/casino properties. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=132059&p=irol-newsArticle&ID=424958&highlight= (http://phx.corporate-ir.net/phoenix.zhtml?c=132059&p=irol-newsArticle&ID=424958&highlight=)
  • Yoo , B. and Donthu , N. 2001 . Developing and validating a multidimensional consumer based brand equity scale . Journal of Business Research , 52 ( 1 ) : 1 – 14 .
  • Yoo , B. and Donthu , N. 2002 . Testing cross-cultural invariance of the brand equity creation process . Journal of Product & Brand Management , 11 ( 6 ) : 380 – 398 .
  • Zeithaml , V. A. 1988 . Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence . Journal of Marketing , 52 ( 3 ) : 2 – 22 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.