Facebook Pages Content, Does it Really Matter? Consumers’ Responses to Luxury Hotel Posts with Emotional and Informational Content

References

• Assenov, I., & Khurana, N. (2012, September 6–7). Social media marketing and the hospitality industry: Evidence from Thailand. Proceedings of international conference on business and management, Phuket (pp. 325–335).
   Google Scholar
• Baird, C. H., & Parasnis, G. (2011). From social media to social customer relationship management. Strategy & Leadership, 39(5), 30–37. doi:10.1108/10878571111161507
   Google Scholar
• Bennett, S. (2013). 100 amazing social media statistics, facts and figures. Retrieved April 8, from Mediabistro: http://www.mediabistro.com/alltwitter/100-social-media-stats_b33696
   Google Scholar
• Cervellon, M.-C., & Dubé, L. (2000). Standardisation versus cultural adaptation in food advertising: Insights from a two-culture market. International Journal of Advertising, 19(4), 429–446.
   Google Scholar
• Chan, N. L., & Guillet, B. D. (2011). Investigation of social media marketing: How does the hotel industry in Hong Kong perform in marketing on social media websites? Journal of Travel and Tourism Marketing, 28(4), 345–368. doi:10.1080/10548408.2011.571571
   Web of Science ®Google Scholar
• De Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83–91. doi:10.1016/j.intmar.2012.01.003
   Web of Science ®Google Scholar
• Duggan, M., & Brenner, J. (2013). The demographics of social media users. Retrieved April 8, from PewResearchCenter: http://pewinternet.org/Reports/2013/Social-media-users.aspx
   Google Scholar
• Haigh, M. M., Brubaker, P., & Whiteside, E. (2013). Facebook: Examining the information presented and its impact on stakeholders. Corporate Communications: An International Journal, 18(1), 52–69. doi:10.1108/13563281311294128
   Google Scholar
• Hudson, S., & Thal, K. (2013). The impact of social media on the consumer decision process: Implications for tourism marketing. Journal of Travel and Tourism Marketing, Special Issue Social Media, 30, 156–160. doi:10.1080/10548408.2013.751276
   Web of Science ®Google Scholar
• Jourdan, P. (1999). Creation and validation of an advertising scale based on the individual perception of the emotional or informational intent of the advertisement. Advances in Consumer Research, 26(1), 504–512.
   Google Scholar
• Kassarjian, H. H. (1977). Content analysis in consumer research. Journal of Consumer Research, 4(1), 8–18. doi:10.1086/208674
   Web of Science ®Google Scholar
• Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brands. Journal of Business Research, 65, 1480–1486. doi:10.1016/j.jbusres.2011.10.014
   Web of Science ®Google Scholar
• Lanz, L. H., Fischhof, B. W., & Lee, R. (2010). How are hotels embracing social media in 2010. HVS Sales and Marketing Services, June.
   Google Scholar
• Leung, D., Law, R., van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel and Tourism Marketing, Special Issue Social Media, 30, 3–22. doi:10.1080/10548408.2013.750919
   Web of Science ®Google Scholar
• Mackenzie, J. (2011). ReviewPro guide: a hotel’s guide to facebook. Retrieved March 13, 2012, from ReviewPro: http://www.reviewpro.com/guide-to-facebook-2271
   Google Scholar
• Nassar, M. A. (2012). An investigation of hoteliers’ attitudes toward the use of social media as a branding tool. International Journal of Marketing Studies, 4(4), 93–105. doi:10.5539/ijms.v4n4p93
   Google Scholar
• Okonkwo, U. (2010). Luxury online: Styles, systems, strategies. New York, NY: Palgrave Macmillan.
   Google Scholar
• Pöyry, E., Parvinen, P., & Malmivaara, T. (2013). Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage. Electronic Commerce Research and Applications, 12, 224–235. doi:10.1016/j.elerap.2013.01.003
   Web of Science ®Google Scholar
• Royo-Vela, M. (2005). Emotional and informational content of commercials: Visual and auditory circumplex spaces, product information and their effects on audience evaluation. Journal of Current Issues and Research in Advertising, 27(2), 13–38. doi:10.1080/10641734.2005.10505179
   Google Scholar
• Smith, S. (2013). Conceptualising and evaluating experiences with brands on Facebook. International Journal of Market Research, 55(3), 357–374. doi:10.2501/IJMR-2013-034
   Web of Science ®Google Scholar
• Weed, J. (2011). Hotels turn to social media to connect with travelers, The New York Times. Retrieved March, 2013, from http://www.nytimes.com/2011/04/19/business/
   Google Scholar
• Yoo, C., & MacInnis, D. (2005). The brand attitude formation process of emotional and informational ads. Journal of Business Research, 58, 1397–1406. doi:10.1016/j.jbusres.2005.03.011
   Web of Science ®Google Scholar