How are food value video clips effective in promoting food tourism? Generation Y versus non–Generation Y

References

• Adongo, C. A., Anuga, S. W., & Dayour, F. (2015). Will they tell others to taste? International tourists’ experience of Ghanaian cuisines. Tourism Management Perspectives, 15, 57–64. doi:10.1016/j.tmp.2015.03.009
   Web of Science ®Google Scholar
• Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411. doi:10.1037/0033-2909.103.3.411
   Web of Science ®Google Scholar
• Bell, R., & Marshall, D. W. (2003). The construct of food involvement in behavioral research: Scale development and validation. Appetite, 40(3), 235–244. doi:10.1016/S0195-6663(03)00009-6
   PubMed Web of Science ®Google Scholar
• Benckendorff, P., Moscardo, G., & Pendergast, D. (Eds.). (2010). Tourism and Generation Y. Oxford, UK: CABI.
   Google Scholar
• Björk, P., & Kauppinen-Räisänen, H. (2016). Local food: A source for destination attraction. International Journal of Contemporary Hospitality Management, 28(1), 177–194. doi:10.1108/IJCHM-05-2014-0214
   Web of Science ®Google Scholar
• Bollen, K. (1989). Structural equations with latent variable. New York, NY: John Wiley & Sons.
   Google Scholar
• Byrne, B. M. (2004). Testing for multigroup invariance using AMOS graphics: A road less traveled. Structural Equation Modeling, 11(2), 272–300. doi:10.1207/s15328007sem1102_8
   Web of Science ®Google Scholar
• Carlson, B. D., & Donavan, D. T. (2008). Concerning the effect of athlete endorsements on brand and team-related intentions. Sport Marketing Quarterly, 17(3), 154–162.
   Google Scholar
• Chang, H. L., & Wu, D. Y. (2015). Examining the effect of social media marketing in tourism. In Proceedings of the 17th International Conference on Electronic Commerce 2015 (p. 4). New York: ACM.
   Google Scholar
• Chang, R. C., Kivela, J., & Mak, A. H. (2011). Attributes that influence the evaluation of travel dining experience: When East meets West. Tourism Management, 32(2), 307–316. doi:10.1016/j.tourman.2010.02.009
   Web of Science ®Google Scholar
• Chen, -C.-C., & Lin, Y.-H. (2012). Segmenting Mainland Chinese tourists to Taiwan bydestination familiarity: A factor-cluster approach. International Journal of Tourism Research, 14(4), 339–352. doi:10.1002/jtr.v14.4
   Web of Science ®Google Scholar
• Cheung, G. W., & Rensvold, R. B. (2002). Evaluating goodness-of-fit indexes for testing measurement invariance. Structural Equation Modeling, 9(2), 233–255. doi:10.1207/S15328007SEM0902_5
   Web of Science ®Google Scholar
• Chiou, W. B., Wan, C. S., & Lee, H. Y. (2008). Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers. Tourism Management, 29(1), 146–150. doi:10.1016/j.tourman.2007.03.016
   Web of Science ®Google Scholar
• De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83–91. doi:10.1016/j.intmar.2012.01.003
   Web of Science ®Google Scholar
• Elliot, S., Papadopoulos, N., & Kim, S. (2011). An integrated model of place image: Exploring relationship between destination, product, and country image. Journal of Travel Research, 50(5), 520–534. doi:10.1177/0047287510379161
   Web of Science ®Google Scholar
• Enrique Bigné, J., Sánchez, I., & Andreu, L. (2009). The role of variety seeking in short and long run revisit intentions in holiday destinations. International Journal of Culture, Tourism and Hospitality Research, 3(2), 103–115. doi:10.1108/17506180910962113
   Google Scholar
• Fields, K. (2002). Demand for the gastronomy tourism product: Motivational factors. In A. M. Hjalager & G. Richards (Eds.), Tourism and gastronomy (pp. 36–50). London and New York: Routledge.
   Google Scholar
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. doi:10.2307/3151312
   Web of Science ®Google Scholar
• Frochot, I. (2003). An analysis of regional positioning and its associated food images in French tourism regional brochures. Journal of Travel & Tourism Marketing, 14(3), 77–96. doi:10.1300/J073v14n03_05
   Google Scholar
• Gartner, W. C. (1994). Image formation process. Journal of Travel & Tourism Marketing, 2(2–3), 191–216. doi:10.1300/J073v02n02_12
   Google Scholar
• Getz, D., Robinson, R., Andersson, T. D., & Vujicic, S. (2014). Foodies and food tourism. Oxford, UK: Goodfellow.
   Google Scholar
• Gursoy, D. (2011). Destination information search strategies. In Y. Wang & A. Pizam (Eds.), Destination marketing and management: Theories and applications (pp. 67–81). Wallington, UK: CABI.
   Google Scholar
• Gursoy, D., & McCleary, K. W. (2004). Travelers’ prior knowledge and its impact on their information search behavior. Journal of Hospitality & Tourism Research, 28(1), 66–94. doi:10.1177/1096348003261218
   Google Scholar
• Gyimóthy, S., & Mykletun, R. J. (2009). Scary food: Commodifying culinary heritage as meal adventures in tourism. Journal of Vacation Marketing, 15(3), 259–273. doi:10.1177/1356766709104271
   Google Scholar
• Ha, J., & Jang, S. S. (2013). Variety seeking in restaurant choice and its drivers. International Journal of Hospitality Management, 32, 155–168. doi:10.1016/j.ijhm.2012.05.007
   Web of Science ®Google Scholar
• Hair, J., Anderson, R., Tatham, R., & Black, W. (2009). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Prentice Hall.
   Google Scholar
• Hajli, M. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404. doi:10.2501/IJMR-2014-025
   Web of Science ®Google Scholar
• Hall, C. M., & Mitchell, R. (2001). Wine and food tourism. In N. Douglas., N. Douglas., & R. Derrett (Eds.), Special interest tourism: Context and cases (pp. 307–329). St. Milton QLD, Australia: John Wiley & Sons.
   Google Scholar
• Han, H., Back, K. J., & Barrett, B. (2009). Influencing factors on restaurant customers’ revisit intention: The roles of emotions and switching barriers. International Journal of Hospitality Management, 28(4), 563–572. doi:10.1016/j.ijhm.2009.03.005
   Web of Science ®Google Scholar
• Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: Its use by national tourism organisations. Current Issues in Tourism, 16(3), 211–239. doi:10.1080/13683500.2012.662215
   Web of Science ®Google Scholar
• Herrera, C. F. (2012). Gastronomy’s importance in the development of tourism destination in the world. In D. Llin & I. Gaztelumendi (Eds.), Global report on food tourism (pp. 6–9). Madrid: UNWTO.
   Google Scholar
• Hjalager, A., & Corigliano, M. A. (2000). Food for tourists? Determinants of an image. International Journal of Tourism Research, 2(4), 281–293. doi:10.1002/(ISSN)1522-1970
   Google Scholar
• Hong Kong Information Services Department. (2015). Overseas tourism promotion [Press release]. Retrieved from http://www.info.gov.hk/gia/general/201511/18/P201511180509.htm
   Google Scholar
• Hong Kong Tourism Board. (2016). Hong Kong Tourism Board social media platforms. Retrieved from http://www.discoverhongkong.com/campaign/awards/HKTBSocialMediaPlatforms.pdf
   Google Scholar
• Hong Kong Circle. Gourmet capital stars in new Michelin Guide. Retrieved on 24 April, 2017 from http://www.hketowashington.gov.hk/dc/circle/Nov-Dec08/Articles/article09.htm
   Google Scholar
• Horng, J. S., Liu, C. H., Chou, H. Y., & Tsai, C. Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions. Tourism Management, 33(4), 815–824. doi:10.1016/j.tourman.2011.09.004
   Web of Science ®Google Scholar
• Horng, J. S., & Tsai, C. T. S. (2012). Culinary tourism strategic development: An Asia‐Pacific perspective. International Journal of Tourism Research, 14(1), 40–55. doi:10.1002/jtr.834
   Web of Science ®Google Scholar
• Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism Management, 47, 68–76. doi:10.1016/j.tourman.2014.09.001
   Web of Science ®Google Scholar
• Josiam, B. M., Smeaton, G., & Clements, C. J. (1999). Involvement: Travel motivation and destination selection. Journal of Vacation Marketing, 5(2), 167–175. doi:10.1177/135676679900500205
   Google Scholar
• Kim, D. Y., Park, J., & Morrison, A. M. (2008). A model of traveller acceptance of mobile technology. International Journal of Tourism Research, 10(5), 393–407. doi:10.1002/jtr.669
   Web of Science ®Google Scholar
• Kim, S. (2012). Audience involvement and film tourism experiences: Emotional places, emotional experiences. Tourism Management, 33(2), 387–396.
   Web of Science ®Google Scholar
• Kim, S., Agrusa, J., & Chon, K. (2014). The influence of a TV drama on visitors’ perception: A cross-cultural study. Journal of Travel & Tourism Marketing, 31(4), 536–562. doi:10.1080/10548408.2014.883950
   Web of Science ®Google Scholar
• Kim, S., Choe, J., & Lee, A. (2016). Efforts of globalizing a national food: Segmentation by reasons for preferring Korean food. International Journal of Contemporary Hospitality Management, 28(10), 2010–2030. doi:10.1108/IJCHM-03-2015-0151
   Web of Science ®Google Scholar
• Kim, S., Kim, M., Agrusa, J., & Lee, A. (2012). Does a food-themed TV drama affect perceptions of national image and intention to visit a country? An empirical study of Korea TV drama. Journal of Travel & Tourism Marketing, 29(4), 313–326. doi:10.1080/10548408.2012.674869
   Web of Science ®Google Scholar
• Kim, S., Wang, G., & Ahn, T. (2013). Which endorser and content are most influential in Korean restaurant promotions? International Journal of Hospitality Management, 33, 208–218. doi:10.1016/j.ijhm.2012.08.005
   Web of Science ®Google Scholar
• Kivela, J., & Crotts, J. C. (2006). Tourism and gastronomy: Gastronomy’s influence on how tourists experience a destination. Journal of Hospitality & Tourism Research, 30(3), 354–377. doi:10.1177/1096348006286797
   Google Scholar
• Kline, R. (1998). Principles and practice of structural equation modeling (2nd ed.). New York, NY: The Guilford Press.
   Google Scholar
• Koernig, S. K., & Boyd, T. C. (2009). To catch a tiger or let him go: The match-up effect and athlete endorsers for sport and non-sport brands. Sport Marketing Quarterly, 18(1), 25–37.
   Google Scholar
• Lee, J. S., Tsang, N., & Pan, S. (2015). Examining the differential effects of social and economic rewards in a hotel loyalty program. International Journal of Hospitality Management, 49, 17–27. doi:10.1016/j.ijhm.2015.05.003
   Web of Science ®Google Scholar
• Lim, Y., Chung, Y., & Weaver, P. A. (2012). The impact of social media on destination branding: Consumer-generated videos versus destination marketer-generated videos. Journal of Vacation Marketing, 18(3), 197–206. doi:10.1177/1356766712449366
   Google Scholar
• Lord, K., & Putrevu, S. (2009). Informational and transformational responses to celebrity endorsement. Journal of Current Issues and Research in Advertising, 31(1), 1–13. doi:10.1080/10641734.2009.10505253
   Google Scholar
• Lu, L., Chi, C. G., & Liu, Y. (2015). Authenticity, involvement, and image: Evaluating tourist experiences at historic districts. Tourism Management, 50, 85–96. doi:10.1016/j.tourman.2015.01.026
   Web of Science ®Google Scholar
• MacKay, K. J., & Smith, M. C. (2006). Destination advertising: Age and format effects on memory. Annals of Tourism Research, 33(1), 7–24. doi:10.1016/j.annals.2005.07.002
   Web of Science ®Google Scholar
• Mak, A. H., Lumbers, M., & Eves, A. (2012). Globalisation and food consumption in tourism. Annals of Tourism Research, 39(1), 171–196. doi:10.1016/j.annals.2011.05.010
   Web of Science ®Google Scholar
• Mellinger, W. M. (1994). Toward a critical analysis of tourism representations. Annals of Tourism Research, 21(4), 756–779. doi:10.1016/0160-7383(94)90082-5
   Web of Science ®Google Scholar
• Miguéns, J., Baggio, R., & Costa, C. (2008). Social media and tourism destinations: TripAdvisor case study. Advances in Tourism Research, 26(28), 1–6.
   Google Scholar
• Mkono, M., Markwell, K., & Wilson, E. (2013). Applying Quan and Wang’s structural model of the tourist experience: A Zimbabwean netnography of food tourism. Tourism Management Perspectives, 5, 68–74. doi:10.1016/j.tmp.2012.10.007
   Google Scholar
• Molz, J. G. (2007). Eating difference: The cosmopolitan mobilities of culinary tourism. Space and Culture, 10(1), 77–93. doi:10.1177/1206331206296383
   Google Scholar
• Morgan, N., & Pritchard, A. (2000). Advertising in tourism and leisure. Oxford, UK: Routledge.
   Google Scholar
• Morosan, C. (2011). Customers’ adoption of biometric systems in restaurants: An extension of the technology acceptance model. Journal of Hospitality Marketing and Management, 20(6), 661–690. doi:10.1080/19368623.2011.570645
   Google Scholar
• Myers, M. B., Calantone, R. J., Page, T. J. Jr, & Taylor, C. R. (2000). An application of multiple-group causal models in assessing cross-cultural measurement equivalence. Journal of International Marketing, 8(4), 108–121. doi:10.1509/jimk.8.4.108.19790
   Web of Science ®Google Scholar
• Na’Desh, F. D. (2008). Grown up digital: Gen-Y implications for organizations ( Unpublished doctoral dissertation). Pepperdine University, Malibu, CA.
   Google Scholar
• Neff, J. (2012). GE study proves consumers respond more to shared content than to paid placements. Advertising Age. Retrieved from http://adage.com/article/digital/ge-study-proves-consumers-respond-shared-content/232324/
   Google Scholar
• Nunnally, J. (1978). Psychometric theory (2nd ed.). New York, NY: McGraw Hill.
   Google Scholar
• Okumus, B., Okumus, F., & McKercher, B. (2007). Incorporating local and international cuisines in the marketing of tourism destinations: The cases of Hong Kong and Turkey. Tourism Management, 28(1), 253–261. doi:10.1016/j.tourman.2005.12.020
   Web of Science ®Google Scholar
• Ontario Culinary Tourism Alliance + Skift. (2015). The rise of food tourism. Retrieved from http://www.visitmarin.org/site/assets/files/3798/octa-skift-the-rise-of-culinary-tourism-2.pdf
   Google Scholar
• Ozdemir, B., Aksu, A., Ehtiyar, R., Çizel, B., Çizel, R. B., & İçigen, E. T. (2012). Relationships among tourist profile, satisfaction and destination loyalty: Examining empirical evidences in Antalya region of Turkey. Journal of Hospitality Marketing & Management, 21(5), 506–540. doi:10.1080/19368623.2012.626749
   Google Scholar
• Pan, S. (2009). The role of TV commercial visuals in forming memorable and impressive destination images. Journal of Travel Research, 50(2), 171–185. doi:10.1177/0047287509355325
   Web of Science ®Google Scholar
• Panagopoulos, A., Kanellopoulos, D., Karachanidis, I., & Konstantinidis, S. (2011). A comprehensive evaluation framework for hotel websites: The case of chain hotel websites operating in Greece. Journal of Hospitality Marketing & Management, 20(7), 695–717. doi:10.1080/19368623.2011.577705
   Google Scholar
• Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342–356. doi:10.1177/0047287511410321
   Web of Science ®Google Scholar
• Prentice, R. (2004). Tourist familiarity and imagery. Annals of Tourism Research, 31(4), 923–945. doi:10.1016/j.annals.2004.02.008
   Web of Science ®Google Scholar
• Pritchard, A., & Morgan, N. J. (1996). Selling the Celtic Arc to the USA: A comparative analysis of the destination brochure images used in the marketing of Ireland, Scotland and Wales. Journal of Vacation Marketing, 2(4), 346–365. doi:10.1177/135676679600200406
   Google Scholar
• Raunio, J. M. (2014). Understanding the travel behavior of Generation Y ( Unpublished master’s dissertation). Mid Sweden University, Sweden.
   Google Scholar
• Reino, S., & Hay, B. (2011). The use of YouTube as a tourism marketing tool. In Proceedings of the 42nd Annual Travel & Tourism Research Association Conference, (Vol. 42). London. Travel & Tourism Research Association.
   Google Scholar
• Roque, V., & Raposo, R. (2015). Social media as a communication and marketing tool in tourism: An analysis of online activities from international key player DMO. Anatolia, 27(1), 1–13.
   Google Scholar
• Roseman, M. G. (2006). Changing times: Consumers choice of ethnic foods when eating at restaurants. Journal of Hospitality & Leisure Marketing, 14(4), 5–32. doi:10.1300/J150v14n04_02
   Google Scholar
• Shani, A., Chen, P. J., Wang, Y., & Hua, N. (2010). Testing the impact of a promotional video on destination image change: Application of China as a tourism destination. International Journal of Tourism Research, 12(2), 116–133.
   Web of Science ®Google Scholar
• Shao, J., Li, X., Morrison, A. M., & Wu, B. (2016). Social media micro-film marketing by Chinese destinations: The case of Shaoxing. Tourism Management, 54, 439–451. doi:10.1016/j.tourman.2015.12.013
   Web of Science ®Google Scholar
• Sharifpour, M., Walters, G., Ritchie, B. W., & Winter, C. (2013). Investigating the role of prior knowledge in tourist decision making: A structural equation model of risk perceptions and information search. Journal of Travel Research, 53(3), 307–322. doi:10.1177/0047287513500390
   Web of Science ®Google Scholar
• Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102–113. doi:10.1016/j.intmar.2012.01.002
   Web of Science ®Google Scholar
• Smith, S., & Costello, C. (2009). Culinary tourism: Satisfaction with a culinary event utilizing importance-performance grid analysis. Journal of Vacation Marketing, 15(2), 99–110. doi:10.1177/1356766708100818
   Google Scholar
• Stevens, J. P. (2002). Applied multivariate statistics for the social sciences (4th ed.). Hillsdale, NJ: Erlbaum.
   Google Scholar
• Su, H. J., Huang, Y.-A., Brodowsky, G., & Kim, H. J. (2011). The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers. Tourism Management, 32(4), 805–814. doi:10.1016/j.tourman.2010.06.020
   Web of Science ®Google Scholar
• Sun, X., Chi, C. G. Q., & Xu, H. (2013). Developing destination loyalty: The case of Hainan Island. Annals of Tourism Research, 43, 547–577. doi:10.1016/j.annals.2013.04.006
   Web of Science ®Google Scholar
• Tan, W. K., & Wu, C. E. (2016). An investigation of the relationships among destination familiarity, destination image and future visit intention. Journal of Destination Marketing & Management, 5, 214–226. doi:10.1016/j.jdmm.2015.12.008
   Web of Science ®Google Scholar
• Traveler. (2016). The best food cities in the world. Retrieved from http://www.cntraveler.com/galleries/2015-04-07/worlds-best-food-cities-readers-choice-awards-2014/13
   Google Scholar
• Treloar, P., Hall, C. M., & Mitchell, R. (2004, February). Wine tourism and the Generation Y market: Any possibilities? Paper presented at the CAUTHE 2004 Conference: Creating Tourism Knowledge, Brisbane, Australia.
   Google Scholar
• Tussyadiah, I. P., & Fesenmaier, D. R. (2009). Mediating tourist experiences: Access to places via shared videos. Annals of Tourism Research, 36(1), 24–40. doi:10.1016/j.annals.2008.10.001
   Web of Science ®Google Scholar
• Wang, K. C., Chou, S. H., Su, C. J., & Tsai, H. Y. (2007). More information, stronger effectiveness? Different group package tour advertising components on web page. Journal of Business Research, 60(4), 382–387. doi:10.1016/j.jbusres.2006.09.024
   Web of Science ®Google Scholar
• Webb, D. (2000). Understanding customer role and its importance in the formation of service quality expectations. Service Industries Journal, 20(1), 1–21. doi:10.1080/02642060000000001
   Web of Science ®Google Scholar
• Wu, S. I., Wei, P. L., & Chen, J. H. (2008). Influential factors and relational structure of Internet banner advertising in the tourism industry. Tourism Management, 29(2), 221–236. doi:10.1016/j.tourman.2007.03.020
   Web of Science ®Google Scholar
• Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188. doi:10.1016/j.tourman.2009.02.016
   Web of Science ®Google Scholar
• Zhang, L. (2015). The effect of social media marketing, on brand marketing and communication strategy: The case of Visit Denmark ( Unpublished master’s dissertation). Roskilde University, Denmark.
   Google Scholar