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Journal of Travel & Tourism Marketing Volume 35, 2018 - Issue 3: Visual Media and Tourism
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Articles

Flying with Nicole Kidman or Jennifer Aniston? Brand funnel stages’ influence on brand personality

Filareti KotsiCollege of Communication and Media Sciences, Zayed University, Dubai, United Arab EmiratesCorrespondence[email protected]
&
Natasa Slak ValekCollege of Communication and Media Sciences, Zayed University, Abu Dhabi, United Arab Emirates
Pages 365-376 | Received 13 Jun 2016, Accepted 20 Jul 2017, Published online: 09 Aug 2017

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