10,917
Views
156
CrossRef citations to date
0
Altmetric
Article

Customer experience and engagement in tourism destinations: the experiential marketing perspective

ORCID Icon
Pages 15-32 | Received 02 Aug 2019, Accepted 11 Oct 2019, Published online: 17 Dec 2019

References

  • Aaker, J. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
  • Ahn, J., & Back, K. J. (2018). Antecedents and consequences of customer brand engagement in integrated resorts. International Journal of Hospitality Management, 75, 144–152.
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modelling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.
  • Bentler, P. M., & Bonnett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588–606.
  • Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(2), 76–88.
  • Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52–68.
  • Brodie, R. J., & Hollebeek, L. D. (2011). Advancing and consolidating knowledge about customer engagement. Journal of Service Research, 14(3), 283–284.
  • Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252–271.
  • Brun, I., Rajaobelina, L., Ricard, L., & Berthiaume, B. (2017). Impact of customer experience on loyalty: A multichannel examination. The Service Industries Journal, 37(5–6), 317–340.
  • Bryce, D., Ross, C., Kevin, O. G., & Taheri, B. (2015). Visitors engagement and authenticity: Japanese heritage consumption. Tourism Management, 46, 571–581.
  • Chen, T., Drennan, J., Andrews, L., & Hollebeek, L. D. (2018). User experience sharing: Understanding customer initiation of value co-creation in online communities. European Journal of Marketing, 52(5/6), 1154–1184.
  • Chua, B. L., Lee, S., & Han, H. (2017). Consequences of cruise line involvement: A comparison of first-time and repeat passengers. International Journal of Contemporary Hospitality Management, 29(6), 1658–1683.
  • Coudounaris, D. N., & Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. Psychology & Marketing, 34(12), 1084–1093.
  • Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1), 168–180.
  • Fakeye, P. C., & Crompton, J. L. (1991). Image differences between prospective, first-time, and repeat visitors to the lower Rio Grande valley. Journal of Travel Research, 30(2), 10–16.
  • Fornell, C, & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
  • Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective (Vol. 7). Upper Saddle River, NJ: Pearson.
  • Hannam, K. (2004). Tourism and development II: Marketing destinations, experiences and crises. Progress in Development Studies, 4(3), 256–263.
  • Harrigan, P., Evers, U., Miles, M., & Daly, T. (2018). Customer engagement with tourism social media brands. Tourism Management, 59, 597–609.
  • Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92–101.
  • Hollebeek, L. D. (2011). Demystifying customer brand engagement: Exploring the loyalty Nexus. Journal of Marketing Management, 27(7/8), 1–23.
  • Hollebeek, L. D., & Andreassen, T. W. (2018). The SD logic-informed “hamburger” model of service innovation and its implications for engagement and value. Journal of Service Marketing32(1), 1–7.
  • Hollebeek, L. D., & Andreassen, T. W. (2018). The SD logic-informed “hamburger” model of service innovation and its implications for engagement and value. Journal of Service Marketing, 32(1), 1–7.
  • Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165.
  • Hollebeek, L. D., Juric, B., & Tang, W. (2017). Virtual brand community engagement practices: A refined typology and model. Journal of Services Marketing, 31(3), 204–217.
  • Hollebeek, L. D., & Macky, K. (2019). Digital content marketing’s role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. Journal of Interactive Marketing, 45, 27–41.
  • Hollebeek, L. D., & Rather, R. A. (2019). Service innovativeness and tourism customer outcomes. International Journal of Contemporary Hospitality Management,  `italicb 31`/italicb(11), 4227–4246.  (Online First).
  • Hollebeek, L. D., Sprott, D. E., Andreassen, T. W., Costley, C., Klaus, P., Kuppelwieser, V., … Rather, R. A. (2019a). Customer engagement in evolving technological environments: Synopsis and guiding propositions. European Journal of Marketing. (Online First). doi:10.1108/EJM-09-2019-970
  • Hollebeek, L. D., Srivastava, R. K., & Chen, T. (2019b). SD logic-informed customer engagement: Integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47(1), 161–185.
  • Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: Toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377–401.
  • Homburg, C., Schwemmle, M., & Kuehnl, C. (2015). New product design: Concept, measurement, and consequences. Journal of Marketing, 79(3), 41–56.
  • Hultman, M., Skarmeas, D., Oghazi, P., & Beheshti, H. M. (2015). Achieving tourist loyalty through destination personality, satisfaction, and identification. Journal of Business Research, 68(11), 2227–2231.
  • IBEF. (2019). Tourism and hospitality industry in India. India: Ministry of tourism, Department of Industrial Policy and Promotion (DIPP), Government of India.
  • Islam, J. U., Hollebeek, L. D., Rahman, Z., Khan, I., & Rasool, A. (2019). Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences. Journal of Retailing and Consumer Services, 50, 277–285.
  • Kao, Y. F., Huang, L. S., & Wu, C. H. (2008). Effects of theatrical elements on experiential quality and loyalty intentions for theme parks. Asia Pacific Journal of Tourism Research, 13(2), 163–174.
  • Kim, H., & Chen, J. S. (2019). The memorable travel experience and its reminiscence functions. Journal of Travel Research, 58(4), 637–649.
  • Kumar, V., & Kaushik, A. K. (2018). Destination brand experience and visitor behavior: The mediating role of destination brand identification. Journal of Travel & Tourism Marketing, 35(5), 649–663.
  • Kumar, V., Rajan, B., Gupta, S., & Dalla Pozza, I. (2019). Customer engagement in service. Journal of the Academy of Marketing Science, 47(1), 138–160.
  • Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective. Journal of Marketing, 74(6), 128–146.
  • Le, D., Scott, N., & Lohmann, G. (2019). Applying experiential marketing in selling tourism dreams. Journal of Travel & Tourism Marketing, 1(16), 220–235. doi:10.1080/10548408.2018.1526158
  • Lee, T. H., & Chang, Y. S. (2012). The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan. Leisure Studies, 31(1), 103–121.
  • Lehto, X. Y., O’Leary, J. T., & Morrison, A. M. (2004). The effect of prior experience on vacation behavior. Annals of Tourism Research, 31(4), 801–818.
  • Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96.
  • Li, X. R., Cheng, C. K., Kim, H., & Petrick, J. F. (2008). A systematic comparison of first-time and repeat visitors via a two-phase online survey. Tourism Management, 29(2), 278–293.
  • Liu, C. R., Lin, W. R., & Wang, Y. C. (2012). Relationship between self-congruity and destination loyalty: Differences between first-time and repeat visitors. Journal of Destination Marketing & Management, 1(1–2), 118–123.
  • Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13(2), 103–123.
  • MSI. (2014). Research priorities 2014–2016. Cambridge, MA: Marketing Science Institute. Retrieved from http://www.msi.org/uploads/files/MSI_RP14-16.pdf
  • MSI. (2016). Research priorities 2016–2018. Cambridge, MA: Marketing Science Institute. Retrieved from http://www.msi.org/uploads/articles/MSI_RP16-18.pdf]
  • Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. New York: McGraw-Hill.
  • Parrey, S. H., Hakim, I. A., & Rather, R. A. (2019). Mediating role of government initiatives and media influence between perceived risks and destination image: A study of conflict zone. International. Journal of Tourism Cities, 5(1), 90–106.
  • Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97–105.
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903.
  • Prahalad, C. K., & Ramaswamy, V. (2003). The new frontier of experience innovation. MIT Sloan Management Review, 44(4), 12–18.
  • Quan, S., & Wang, N. (2004). Towards a structural model of the tourist experience: An illustration from food experiences in tourism. Tourism Management, 25(3), 297–305.
  • Rajaobelina, L. (2018). The impact of customer experience on relationship quality with travel agencies in a multichannel environment. Journal of Travel Research, 57(2), 206–217.
  • Rather, R. A. (2017). Investigating the impact of customer brand identification on hospitality brand loyalty: A social identity perspective. Journal of Hospitality Marketing & Management, 27(5), 487–513.
  • Rather, R. A. (2018a). Consequences of consumer engagement in service marketing: An empirical exploration. Journal of Global Marketing, 32(2), 116–135.
  • Rather, R. A. (2018b). Exploring customers’ attitudes towards the hospitality brands in India: A social identity perspective. In The branding of tourist destinations: Theoretical and empirical insights (pp. 207–231). UK: Emerald Publishing Limited.
  • Rather, R. A. (2018c). Customer experience, memories and loyalty in Indian hospitality sector. International Journal of Marketing & Business Communication, 7(3), 20–30.
  • Rather, R. A., & Camilleri, M. A. (2019). The effects of service quality and consumer-brand value congruity on hospitality brand loyalty. Anatolia, 30(4), 1–13. (Online First). doi:10.1080/13032917.2019.1650289
  • Rather, R. A., & Hollebeek, L. D. (2019). Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty. International Journal of Contemporary Hospitality Management, 31(3), 1432–1451.
  • Rather, R. A., Hollebeek, L. D., & Islam, J. U. (2019). Tourism-based customer engagement: The construct, antecedents, and consequences. The Service Industries Journal, 39(7–8), 519–540.
  • Rather, R. A., & Sharma, J. (2019). Dimensionality and consequences of customer engagement: A social exchange perspective. Vision: the Journal of Business Perspective, 23, 255–266. (Online First).
  • Rather, R. A., Tehseen, S., Itoo, M. H., & Parrey, S. H. (2019). Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science, 29(2), 196–217.
  • Rather, R. A., Tehseen, S., & Parrey, S. H. (2018). Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity. Spanish Journal of Marketing, 22(3), 319–337.
  • Schmitt, B. (1999a). Experiential marketing. Journal of Marketing Management, 15(1–3), 53–67.
  • Schmitt, B. (1999b). Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. New York: Free Press.
  • Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists’ behaviour. International Journal of Tourism Research, 21, 504–518. (Online First).
  • Shavanddasht, M., & Allan, M. (2019). First-time versus repeat tourists: Level of satisfaction, emotional involvement, and loyalty at hot spring. Anatolia, 30(1), 61–74.
  • So, K. K. F., King, C., & Sparks, B. (2014). Customer engagement with tourism brands: Scale development and validation. Journal of Hospitality & Tourism Research, 38(3), 304–329.
  • Song, H. J., Ahn, Y. J., & Lee, C. K. (2015). Structural relationships among strategic experiential modules, emotion and satisfaction at the expo 2012 Yeosu Korea. International Journal of Tourism Research, 17(3), 239–248.
  • Sprott, D., Czellar, S., & Spangenberg, E. (2009). The importance of a general measure of brand engagement on market behavior: Development and validation of a scale. Journal of Marketing Research, 46(1), 92–104.
  • Stokburger‐Sauer, N. (2011). Brand community: Drivers and outcomes. Psychology & Marketing, 27(4), 347–368.
  • Taheri, B., Jafari, A., & O’Gorman, K. (2014). Keeping your audience: Presenting a visitor engagement scale. Tourism Management, 42, 321–329.
  • Tsaur, S. H., Chiu, Y. T., & Wang, C. H. (2007). The visitors behavioral consequences of experiential marketing: An empirical study on Taipei Zoo. Journal of Travel & Tourism Marketing, 21(1), 47–64.
  • UNWTO. (2017). UNWTO tourism highlights 2014 edition. Retrieved from http://dtxtq4w60xqpw. cloudfront.net/sites/all/files/docpdf/unwtohighlights12enhr_1.pdf
  • Usakli, A., & Baloglu, S. (2011). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 32(1), 114–127.
  • Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253–266.
  • Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of Retailing, 85(1), 31–41.
  • Verhoef, P. C., Reinartz, W. J., & Krafft, M. (2010). Customer engagement as a new perspective in customer management. Journal of Service Research, 13, 247–252.
  • Wang, D. (2004). Tourist behaviour and repeat visitation to Hong Kong. Tourism Geographies, 6(1), 99–118.
  • Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.