References
- Mortensen , C. David and Sereno , Kenneth K. 1970 . “The Influence of Ego‐Involvement and Discrepancy on Perceptions of Communication,” . Speech Monographs , 37 : 131
- Osgood , Charles E. , Suci , George J. and Tannenbaum , Percy H. 1957 . The Measurement of Meaning Urbana, Ill.
- Scott , William A. 1968 . “Attitude Measurement,” . In The Handbook of Social Psychology , 2nd ed. Edited by: Lindzey , Gardner and Aronson , Elliot . Vol. II , 204 – 73 . Reading, Mass.
- Thurstone , L. L. and Chave , E. J. 1929 . The Measurement of Attitude Chicago
- Underwood , Benton J. 1957 . Psychological Research 22 New York
- Kerlinger , Fred N. 1964 . Foundations of Behavioral Research 459 New York
- Cattell , Raymond B. , ed. 1966 . Handbook of Multivariate Experimental Psychology Chicago especially Chs. 10 and 21
- Shaw , D. R. 1955 . “Variation in Inter‐scale Correlation on the Semantic Differential as a Function of the Concept Judged,” . Illinois Th.
- Turner , Merle B. 1967 . Philosophy and the Science of Behavior 214 – 18 . New York
- Mr. Tucker is Professor of Speech at Bowling Green State University.