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Original Articles

Improbable claiming

Pages 260-265 | Published online: 06 Jun 2009

References

  • Preston , Frederick W. and Smith , Ronald W. April 1976 . “Receiver's Perception and Probability of Deception,” . In Possible Deception in Adult‐Oriented Advertising: A Rhetorical, Linguistic, and Sociological Analysis, April , Las Vegas unpublished manuscript submitted to the city of
  • Clark , Thomas L. “The Role of Context in Advertising,” . In Possible Deception in Adult‐Oriented Advertising: A Rhetorical, Linguistic, and Sociological Analysis.
  • Kalian , Richard A. “A Logical Analysis of Advertising Deception in Panorama's Adult Section,” . In Possible Deception in Adult‐Oriented Advertising: A Rhetorical, Linguistic, and Sociological Analysis.
  • Blythin , Evan . “Improbable Claiming,” . In Possible Deception in Adult‐Oriented Advertising: A Rhetorical, Linguistic, and Sociological Analysis.
  • Mr. Blythin is an Associate Professor of Communication Studies at the University of Nevada, Las Vegas.

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