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Original Articles

Cognitive balance, structural models and communicative influence: An explication and proposed extensions

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Pages 246-259 | Published online: 06 Jun 2009

References

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  • Mr. Peterson is Director of Research, Gregg Division, McGraw‐Hill Book Company, New York. Mr. Frandsen is Professor and Chairperson of Speech Communication, University of New Mexico. Preparation of this paper was facilitated by support from the Central Fund for Research, College of Liberal Arts, Pennsylvania State University.

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