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STRATEGIC USE OF IT

Bringing Decision Support to the Customer Level

Pages 23-28 | Published online: 08 Feb 2007

Notes

  • A. Angehrn and T. Jelassi , “DSS Research and Practice in Perspective,” Decision Support Systems 12 , no. 4 ( 1994 ), pp. 267 – 275 .
  • G. Plenert , “Decision Support in the Lending Industry,” Information Systems Management 13 , no. 2 ( 1996 ), pp. 58 – 63 .
  • L. Hendry , “COPP A Decision Support System for Managing Customer Enquiries,” International Journal of Operations & Production 12 , no. 11 , ( 1992 ), pp. 53 – 64 .
  • E. Turban , Decision SupportExpert Systems Management Support Systems , 2nd ed. ( New York : Macmillan , 1990 ).
  • J. Maglitta , “Anxious Allies: 1995 CEO/CFO Survey,” Computerworld Special Report , June 12 , 1995 , pp. 5 – 9 .
  • J. L. Heskett , E. E. Sasser , and C. W. L. Hart , Service Breakthroughs: Changing the Rules of the Game , 1st ed. ( New York : Macmillan , 1990 ).

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