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Original Articles

Shaping a City Museum's Future: Developing an Audience-Centered Approach

Pages 50-59 | Published online: 02 Nov 2015

Notes

  • United States Census Bureau, U.S. Department of Commerce, http://quickfacts.census.gov/qfd/states/17/1714000.html (accessed October 2012).
  • Chicago History Museum, “Claiming Chicago, Shaping Our Future: A Vision for the Chicago History Museum” (unpublished report, 2008), 1.
  • “Claiming Chicago: Shaping Our Future,” 12 and 9.
  • Chicago History Museum, “The Critical Path: Strategic Plan for the Chicago History Museum” (approved by Board of Trustees, July 22, 2009) and “Implementation Plan, 2011–2016” (unpublished report).
  • Chicago History Museum online teacher survey (Spring 2010) and online tour survey (June 2011-May 2012).
  • MEM and Associates in collaboration with the Chicago Historical Society, “Chicago Historical Society Strategic Direction for Education Programs, 2003–2007” (January 2004).
  • See also D. Lynn McRainey, “New Directions in Adult Education,” Journal of Museum Education 33, no. 1 (Spring 2008).
  • Garibay Group, “Chicago History Museum Family Audience Study” (unpublished report, Fall 2010), 14.
  • Family Initiative Team members included: Lynn McRainey (project director), Director of Education; Ginny Fitzgerald, Director of Members and Guest Services; Rosemary Adams, Director of Print and Multi-media; Tamara Biggs, Director of Exhibitions; John Russick, Director of Curatorial Affairs; Phyllis Rabineau, Vice President for Interpretation and Education; Russell Lewis, Executive Vice President; Michael Spock, Scholar in Residence; and Melissa Cherry, Vice President External Affairs. The members were purposely chosen to represent museum leadership and to foster a whole museum approach as plans for this audience unfolded. Their participation early in the process allowed for questions to be raised and assumptions to be voiced. The membership also communicated the importance of this audience and led to families being identified as a target audience for strategic planning.
  • Garibay Group, “Chicago History Museum Family Audience Study” (unpublished report, Fall 2010).
  • The Audience Research Committee members included: Lynn McRainey (chair), John Russick, Tamara Biggs, Ginny Fitzgerald, and Melissa Cherry. The team drafted, edited, and revised the core characteristics to support findings from the research.
  • Garibay Group, “Chicago History Museum Sensing Chicago Evaluation” (unpublished report, 2007).
  • “Family Audience Study,” 53.

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