Insta-Influencers’ Endorsement Effect on Consumers’ Purchase Intention: Parallel Mediation Role of Brand Credibility and Brand Attitude

References

• Abu Zayyad, H. M., Obeidat, Z. M., Alshurideh, M. T., Abuhashesh, M., Maqableh, M., & Masa’deh, R. E. (2021). Corporate social responsibility and patronage intentions: The mediating effect of brand credibility. Journal of Marketing Communications, 27(5) 1–24. https://doi.org/10.1080/13527266.2020.1728565
   Google Scholar
• Abzari, M., Ghassemi, R. A., & Vosta, L. N. (2014). Analysing the effect of social media on brand attitude and purchase intention: The case of Iran Khodro company. Procedia-Social and Behavioral Sciences, 143, 822–826. https://doi.org/10.1016/j.sbspro.2014.07.483
   Google Scholar
• Albert, N., Ambroise, L., & Valette-Florence, P. (2017). Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements? Journal of Business Research, 81, 96–106. https://doi.org/10.1016/j.jbusres.2017.08.002
   Web of Science ®Google Scholar
• Amelina, D., & Zhu, Y.-Q. (2016). Investigating effectiveness of source credibility elements on social commerce endorsement: The case of Instagram in Indonesi. PACIS.
   Google Scholar
• Bardia, Y. H., Abed, A., & Majid, N. (2011). Investigate the impact of celebrity endorsement on brand image. European Journal of Scientific Research, 58(1), 116–132.
   Google Scholar
• Boerman, S. C., & Müller, C. M. (2022). Understanding which cues people use to identify influencer marketing on instagram: An eye tracking study and experiment. International Journal of Advertising, 41(1), 6–29. https://doi.org/10.1080/02650487.2021.1986256
   Web of Science ®Google Scholar
• Cao, D., Meadows, M., Wong, D., & Xia, S. (2021). Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context. Journal of Business Research, 122, 835–846. https://doi.org/10.1016/j.jbusres.2020.06.025
   Web of Science ®Google Scholar
• Chan, K., Ng, Y. L., & Luk, E. K. (2013). Impact of celebrity endorsement in advertising on brand image among Chinese adolescents. Young Consumers, 14(2), 167–179. https://doi.org/10.1108/17473611311325564
   Google Scholar
• Cohen, J. (1988). Statistical power analysis for the behavioural sciences (2nd ed.). L. Erlbaum Associates.
   Google Scholar
• Di Domenico, G., Sit, J., Ishizaka, A., & Nunan, D. (2021). Fake news, social media and marketing: A systematic review. Journal of Business Research, 124, 329–341. https://doi.org/10.1016/j.jbusres.2020.11.037
   Web of Science ®Google Scholar
• Dissanayake, D., & Ismail, N. (2015). Relationship between celebrity endorsement and brand attitude: With reference to financial services sector brands in Sri Lanka.
   Google Scholar
• Djafarova, E., & Bowes, T. (2021). ‘Instagram made me buy it’: Generation Z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59, 102345. https://doi.org/10.1016/j.jretconser.2020.102345
   Web of Science ®Google Scholar
• Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2), 131–157. https://doi.org/10.1207/s15327663jcp0702_02
   Google Scholar
• Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of Consumer Research, 31(1), 191–198. https://doi.org/10.1086/383434
   Web of Science ®Google Scholar
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
   Web of Science ®Google Scholar
• Gardner, M. P. (1985). Does attitude toward the ad affect brand attitude under a brand evaluation set? Journal of Marketing Research, 22(2), 192–198. https://doi.org/10.1177/002224378502200208
   Web of Science ®Google Scholar
• Gong, W. (2020). Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog. Asia Pacific Journal of Marketing & Logistics, 33(6), 1437–1454. https://doi.org/10.1108/APJML-12-2019-0747
   Web of Science ®Google Scholar
• Hair, J. F., Jr., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). “A primer on partial least squares structural equation modeling (PLS-SEM)”. Sage publications.
   Google Scholar
• Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
   Web of Science ®Google Scholar
• Holmes, J. H., & Crocker, K. E. (1987). Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products. Journal of the Academy of Marketing Science, 15(1), 27–35. https://doi.org/10.1007/BF02721951
   Google Scholar
• Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635–650. https://doi.org/10.1086/266350
   Web of Science ®Google Scholar
• Hussain, S., Melewar, T., Priporas, C.-V., Foroudi, P., & Dennis, C. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research, 109, 472–488. https://doi.org/10.1016/j.jbusres.2019.11.079
   Web of Science ®Google Scholar
• Hwang, K., & Zhang, Q. (2018). Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in Human Behavior, 87, 155–173. https://doi.org/10.1016/j.chb.2018.05.029
   Web of Science ®Google Scholar
• Jin, S. V., & Ryu, E. (2020). I’ll buy what she’s# wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing & Consumer Services, 55, 102121. https://doi.org/10.1016/j.jretconser.2020.102121
   Web of Science ®Google Scholar
• Kemp, S. Digital 2021: Indonesia. Datareportal. https://datareportal.com/reports/digital-2021-indonesia
   Google Scholar
• Kim, J., Kim, J.-E., & Johnson, K. K. (2010). The customer-salesperson relationship and sales effectiveness in luxury fashion stores: The role of self monitoring. Journal of Global Fashion Marketing, 1(4), 230–239. https://doi.org/10.1080/20932685.2010.10593074
   Google Scholar
• MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23(2), 130–143. https://doi.org/10.1177/002224378602300205
   Web of Science ®Google Scholar
• Malik, G., & Guptha, A. (2014). Impact of celebrity endorsements and brand mascots on consumer buying behavior. Journal of Global Marketing, 27(2), 128–143. https://doi.org/10.1080/08911762.2013.864374
   Google Scholar
• Martin, B. A., Wentzel, D., & Tomczak, T. (2008). Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising. Journal of Advertising, 37(1), 29–43. https://doi.org/10.2753/JOA0091-3367370103
   Web of Science ®Google Scholar
• McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16(3), 310–321. https://doi.org/10.1086/209217
   Web of Science ®Google Scholar
• Mirabi, V., & Lajevardi, M. (2016). A conceptual model in marketing: Celebrity endorsement, brand credibility and brand equity. Journal of Marketing and Consumer Research, 22, 38–43.
   Google Scholar
• Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research, 18(3), 318–332. https://doi.org/10.1177/002224378101800306
   Web of Science ®Google Scholar
• Namrata and Parmar Y. (2021). The Moderating Effect of Attachment Styles on the Relationship Between Celebrity Credibility and Brand Attachment. Global Business Review, 097215092110443. https://doi.org/10.1177/09721509211044334
   Google Scholar
• Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39–52. https://doi.org/10.1080/00913367.1990.10673191
   Web of Science ®Google Scholar
• Omnicore. (2022), Instagram by the numbers: Stats, demographics and fun facts. https://www.omnicoreagency.com/instagram-statistics/
   Google Scholar
• Osei-Frimpong, K., Donkor, G., & Owusu-Frimpong, N. (2019). The impact of celebrity endorsement on consumer purchase intention: An emerging market perspective. Journal of Marketing Theory & Practice, 27(1), 103–121. https://doi.org/10.1080/10696679.2018.1534070
   Web of Science ®Google Scholar
• Othman, M., Kamarohim, N., & Nizam, F. M. (2017). Brand credibility, perceived quality and perceived value: A study of customer satisfaction. International Journal of Economics & Management, 11(S3), 763–775.
   Google Scholar
• Paul, J., & Bhakar, S. (2018). Does celebrity image congruence influences brand attitude and purchase intention? Journal of Promotion Management, 24(2), 153–177. https://doi.org/10.1080/10496491.2017.1360826
   Google Scholar
• Pringle, H., & Binet, L. (2005). How marketers can use celebrities to sell more effectively. Journal of Consumer Behaviour: An International Research Review, 4(3), 201–214. https://doi.org/10.1002/cb.2
   Google Scholar
• Salehzadeh, R., & Pool, J. K. (2017). Brand attitude and perceived value and purchase intention toward global luxury brands. Journal of International Consumer Marketing, 29(2), 74–82. https://doi.org/10.1080/08961530.2016.1236311
   Web of Science ®Google Scholar
• Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and product-endorser fit. International Journal of Advertising, 39(2), 258–281. https://doi.org/10.1080/02650487.2019.1634898
   Web of Science ®Google Scholar
• Sheeraz, M., Iqbal, N., & Ahmed, N. (2012). Impact of brand credibility and consumer values on consumer purchase intentions in Pakistan. The International Journal of Academic Research in Business & Social Sciences, 2(8), 1.
   Google Scholar
• Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89–97. https://doi.org/10.1016/j.chb.2015.12.059
   Web of Science ®Google Scholar
• Silvera, D. H., & Austad, B. (2004). Factors predicting the effectiveness of celebrity endorsement advertisements. European Journal of Marketing, 38(11/12), 1509–1526. https://doi.org/10.1108/03090560410560218
   Google Scholar
• Spry, A., Pappu, R., & Cornwell, T. B. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45(6), 882–909. https://doi.org/10.1108/03090561111119958
   Web of Science ®Google Scholar
• Statcounter. (2021). Social media stats Indonesia. Statcounter. https://gs.statcounter.com/social-media-stats/all/indonesia
   Google Scholar
• Statista. (2021). Leading countries based on Instagram audience size as of January 2022. https://www.statista.com/statistics/578364/countries-with-most-instagram-users/
   Google Scholar
• Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617–644. https://doi.org/10.1111/ijcs.12647
   Web of Science ®Google Scholar
• Wang, S. W., Kao, G. H.-Y., & Ngamsiriudom, W. (2017). Consumers’ attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector. Journal of Air Transport Management, 60, 10–17. https://doi.org/10.1016/j.jairtraman.2016.12.007
   Web of Science ®Google Scholar
• Wang, X., & Yang, Z. (2010). The effect of brand credibility on consumers’ brand purchase intention in emerging economies: The moderating role of brand awareness and brand image. Journal of Global Marketing, 23(3), 177–188. https://doi.org/10.1080/08911762.2010.487419
   Google Scholar
• Windya Giri, R. R., & Alfaruqi, F. F. (2023). The effect of endorser credibility on purchase intention mediated by brand attitude and brand credibility on online Travel Agent traveloka. jmi, 23(2), 209. https://doi.org/10.25124/jmi.v23i2.4295
   Google Scholar
• Wright, K. B. (2005). Researching Internet-based populations: Advantages and disadvantages of online survey research, online questionnaire authoring software packages, and web survey services. Journal of Computer-Mediated Communication, 10(3), 1034. https://doi.org/10.1111/j.1083-6101.2005.tb00259.x
   Web of Science ®Google Scholar
• Younus, S., Rasheed, F., & Zia, A. (2015). Identifying the factors affecting customer purchase intention. Global Journal of Management and Business Research, 15(2), 8–13.
   Google Scholar
• Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
   Web of Science ®Google Scholar