I Want to Be Your Friend: The Effects of Organizations’ Interpersonal Approaches on Social Networking Sites

REFERENCES

• Afifi , W. A. , & Burgoon , J. K. ( 2000 ). The impact of violations on uncertainty and the consequences for attractiveness . Human Communication Research , 26 , 203 – 233 .
   Web of Science ®Google Scholar
• Afifi , W. A. , & Metts , S. ( 1998 ). Characteristics and consequences of expectation violations in close relationships . Journal of Social and Personal Relationships , 15 , 365 – 392 . doi: 10.1177/0265-7598153004
   Web of Science ®Google Scholar
• Basil , M. D. , Brown , W. J. , & Bocarnea , M. C. ( 2002 ). Differences in univariate values versus multivariate relationships . Human Communication Research , 28 , 501 – 514 .
   Web of Science ®Google Scholar
• Beauchamp , M. B. ( 2013 ). Don't invade my personal space: Facebook's advertising dilemma . Journal of Applied Business Research , 29 , 91 – 96 .
   Google Scholar
• Boyd , D. M. , & Ellison , N. B. ( 2007 ). Social network sites: Definition, history, and scholarship . Journal of Computer-Mediated Communication , 13 , 210 – 230 .
   Web of Science ®Google Scholar
• Brady , M. K. , Knight , G. A. , Cronin , J. , Tomas , G. G. , Hult , M. M. , & Keillor , B. D. ( 2005 ). Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models . Journal of Retailing , 81 , 215 – 230 .
   Web of Science ®Google Scholar
• Burgoon , J. K. ( 1978 ). A communication model of personal space violations: Explication and an initial test . Human Communication Research , 4 , 129 – 142 .
   Google Scholar
• Burgoon , J. K. ( 1993 ). Interpersonal expectations, expectancy violations, and emotional communication . Journal of Language and Social Psychology , 12 , 30 – 48 .
   Google Scholar
• Burgoon , J. K. ( 1995 ). Cross-cultural and intercultural applications of expectancy violation theory . In R. L. Wiseman (Eds.), Intercultural communication theory (pp. 194 – 214 ). Thousand Oaks , CA : Sage .
   Google Scholar
• Burgoon , J. K. , & LePoire , B. A. ( 1993 ). Effects of communication expectancies, actual communication, and expectancy disconfirmation on evaluations of communicators and their communication behavior . Human Communication Research , 20 , 67 – 96 .
   Web of Science ®Google Scholar
• Burson-Marsteller . ( 2012 ). Burson-Marsteller global social media check-up 2012. Retrieved May 31, 2013, from http://www.burson-marsteller.com/social/Presentation.aspx
   Google Scholar
• Champoux , V. , Durgee , J. , & McGlynn , L. (2012). Corporate Facebook pages: When “fans” attack. Journal of Business Strategy , 33(2), 22–30. doi: 10.1108/02756661211206717
   Google Scholar
• Cohen , D. ( 2012 , February 23 ). Brands, maintain a Facebook page, but don't bother me. Retrieved January 30, 2013, from http://www.allfacebook.com/facebook-page-consumers-2012-02
   Google Scholar
• Coulter , .K. S. , & Punj , G. N. ( 2004 ). The effects of cognitive resource requirements, availability, and argument quality on brand attitudes . Journal of Advertising , 33 ( 4 ), 53 – 64 .
   Web of Science ®Google Scholar
• De Wulf , K. , Odekerken-Schröder , G. , & Iacobucci , D. ( 2001 ). Investments in consumer relationships: A cross-country and cross-industry exploration . Journal of Marketing , 65 ( 4 ), 33 – 50 .
   Web of Science ®Google Scholar
• Dholakia , U. M. , & Durham , E. ( 2010 ). One café chain's Facebook experiment . Harvard Business Review , 88 ( 3 ), 26 .
   Web of Science ®Google Scholar
• Ellison , N. B. , Steinfield , C. , & Lampe , C. ( 2007 ). The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites . Journal of Computer-Mediated Communication , 12 , 1143 – 1168 .
   Web of Science ®Google Scholar
• Evangelista , B. ( 2010 , February 15 ). Facebook directs more online users than Google. San Francisco Chronicle, p. D-1.
   Google Scholar
• ExactTarget . ( 2011 ). The social break-up. Retrieved February 10, 2012, from http://www.exacttarget.com/resources/sff8.pdf
   Google Scholar
• Facebook . ( 2007 ). Facebook ads. Retrieved February 10, 2012, from https://blog.facebook.com/blog.php?post=6972252130.
   Google Scholar
• Gázquez-Abad , J. C. , Canniére , M. H. D. , & Martínez-López , F. J. ( 2011 ). Dynamics of customer response to promotional and relational direct mailings from an apparel retailer: The Moderating Role of Relationship Strength . Journal of Retailing , 87 , 166 – 181 .
   Web of Science ®Google Scholar
• Guillory , J. , & Sundar , S. S. ( 2008 , May ). Can interactivity in corporate Websites influence public perceptions of organizations? Presented at the annual conference of the International Communication Association, Montreal, Canada.
   Google Scholar
• Hartley , P. ( 1999 ). Interpersonal communication . Florence , KY : Routledge .
   Google Scholar
• Howell , G. T. , & Lacroix , G. L. ( 2012 ). Decomposing interactions using GLM in combination with the COMPARE, LMATRIX and MMATRIX subcommands in SPSS . Tutorials in Quantitative Methods for Psychology , 8 , 1 – 22 .
   Google Scholar
• Jo , S. , & Kim , Y. ( 2003 ). The effect of Web characteristics on relationship building . Journal of Public Relations Research , 15 , 199 – 223 .
   Google Scholar
• Kalman , Y. M. , Ravid , G. , Raban , D. R. , & Rafaeli , S. ( 2006 ). Pauses and response latencies: A chronemic analysis of asynchronous CMC . Journal of Computer Mediated Communication , 12 , 1 – 23 .
   Web of Science ®Google Scholar
• Kent , M. L. , & Taylor , M. ( 1998 ). Building dialogic relationships through the World Wide Web . Public Relations Review , 24 , 321 – 334 .
   Web of Science ®Google Scholar
• Kent , M. L. , Taylor , M. , & White , W. J. ( 2003 ). The relationship between Web site design and organizational responsiveness to stakeholders . Public Relations Review , 29 , 63 – 77 . doi: 10.1016/S0363-8111(02)00194-7
   Web of Science ®Google Scholar
• Kelleher , T. ( 2009 ). Conversational voice, communicated commitment, and public relations outcomes in interactive online communication . Journal of Communication , 59 , 172 – 188 .
   Web of Science ®Google Scholar
• Kelleher , T. , & Miller , B. M. ( 2006 ). Organizational blogs and the human voice: Relational strategies and relational outcomes . Journal of Computer-Mediated Communication , 11 , 395 – 414 .
   Web of Science ®Google Scholar
• Kim , S. ( 2011 ). Transferring effects of CSR strategy on consumer responses: The synergistic model of corporate communication strategy . Journal of Public Relations Research , 23 , 218 – 241 .
   Web of Science ®Google Scholar
• Kim , S. , Haley , E. , & Koo , G. ( 2009 ). Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising . Journal of Advertising , 38 ( 3 ), 67 – 80 .
   Web of Science ®Google Scholar
• Kim , S. , Kim , S. Y. , & Sung , K. H. ( 2011 ). How Fortune 100 companies are employing corporate communication strategies on Facebook: Corporate ability versus corporate social responsibility. Presentation at the International Communication Association Conference, May 2011, Boston, MA.
   Google Scholar
• Kiousis , S. ( 2002 ). Interactivity: A concept explication . New Media & Society , 4 , 355 – 383 .
   Web of Science ®Google Scholar
• Klaassen , A. ( 2009 , August 13 ). Facebook's click-through rates flourish … for wall posts. Advertising Age. Retrieved August 20, 2012, from: http://adage.com/article/digitalnext/digital-marketing-Facebook-wall-posts-beat-adse-mail/138442/
   Google Scholar
• Lipsman , A. , Mud , G. , Rich , M. , & Bruich , S. ( 2012 ). The power of “like": How brands reach (and influence) fans through Social-Media Marketing . Journal of Advertising Research , 52 , 40 – 52 . doi: 10.2501/JAR-52-1-040-052
   Web of Science ®Google Scholar
• McCorkindale , T. ( 2010 ). Can you see the writing on my wall? A content analysis of the Fortune 50's Facebook social networking sites . Public Relations Journal , 4 ( 3 ), 1 – 14 .
   Google Scholar
• McCorkindale , T. , DiStaso , M. W. , & Sisco , H. F. ( 2012 , March ). How millennials are interacting with organizations on Facebook: A survey of their uses and organization–public relationships on Facebook. Paper presented at the 15th International Public Relations Research Conference, Miami, FL.
   Google Scholar
• McDonald , W. J. (1998). Direct marketing: An integrated approach . Boston , MA : McGraw-Hill.
   Google Scholar
• McLaughlin , C. , & Vitak , J. ( 2011 ). Norm evolution and violation on Facebook . New Media & Society , 14 , 299 – 315 . doi: 10.1177/1461444811412712
   Web of Science ®Google Scholar
• McMillan , S. J. , & Hwang , J. ( 2002 ). Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity . Journal of Advertising , 31 ( 3 ), 29 – 42 .
   Web of Science ®Google Scholar
• Neff , J. ( 2010 ). What happens when Facebook trumps your brand site? Ad Age , 81 ( 30 ), 2 – 22 .
   Google Scholar
• Nelson-Field , K. , Riebe , E. , & Sharp , B. ( 2012 ). What's not to “like?” . Journal of Advertising Research , 52 , 262 – 269 . doi: 10.2501/JAR-52-2-262-269
   Web of Science ®Google Scholar
• Nielsen . ( 2012 ). State of the media: The Social Media report 2012. Retrieved January 27, 2013, from http://blog.nielsen.com/nielsenwire/social/2012/
   Google Scholar
• Oreskovic , A. ( 2013 , May 2 ). Facebook's mobile business expands in first quarter. Reuters. Retrieved May 31, 2013, from http://www.reuters.com
   Google Scholar
• Rafaeli , S. ( 1988 ). Interactivity: From new media to communication . In R. P. Hawkins & J. M. Wiemann & S. Pingree (Eds.), Advancing communication science: Merging mass and interpersonal process (pp. 110 – 34 ). Newbury Park , CA : Sage .
   Google Scholar
• Sethi , D. , & Seth , M. ( 2009 ). Interpersonal communication: Lifeblood of an organization . IUP Journal of Soft Skills , 3 ( 3/4 ), 32 – 40 .
   Google Scholar
• Shankland , S. ( 2011 , March 2 ). Will Facebook replace company Web sites? CNET. Retrieved August 20, 2012, from http://www.cnet.com/
   Google Scholar
• Sherman , E. ( 2012 , February 28 ). Is your social media marketing a turn off? Inc. Retrieved January 20, 2013, from http://www.inc.com/erik-sherman/is-your-social-media-marketing-a-turn-off.html
   Google Scholar
• Staines , G. L. , & Libby , P. L. ( 1986 ). Men and women in role relationships . In R. D. Ashmore & F. K. De. Boca (Eds.), The social psychology of female–male relations (pp. 211 – 258 ). Orlando , FL : Academic Press .
   Google Scholar
• Stern , L. A. , & Taylor , K. ( 2007 ). Social networking on Facebook . Journal of the Communication, Speech & Theatre Association of North Dakota , 20 , 9 – 20 .
   Google Scholar
• Sweetser , K. D. , & Metzgar , E. ( 2007 ). Communicating during crisis: Use of blogs as a relationship management tool . Public Relations Review , 33 , 340 – 342 .
   Web of Science ®Google Scholar
• Vorvoreanu , M. ( 2009 ). Perceptions of corporations on Facebook: An analysis of Facebook social norms . Journal of New Communications Research , 4 ( 1 ), 67 – 86 .
   Google Scholar
• Wilson , D. T. ( 1995 ). An integrated model of buyer–seller relationships . Journal of the Academy of Marketing Science , 23 , 335 – 345 .
   Google Scholar
• Yang , S. U. , & Lim , J. S. ( 2009 ). The effects of blog-mediated public relations (BMPR) on relational trust . Journal of Public Relations Research , 21 , 341 – 359 .
   Web of Science ®Google Scholar
• Zhao , S. Grasmuck , S, & Martin , J. ( 2008 ). Identity construction on Facebook: Digital empowerment in anchored relationships . Computers in Human Behavior , 24 , 1816 – 1836 .
   Web of Science ®Google Scholar