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Original Articles

White Space in Newspaper Grocery Advertising: Some New Findings

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Pages 69-75 | Published online: 08 May 2012

References

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  • American Psychological Association . 1983 . “Ethical Principles of Psychologists” . American Psychologist , 36 : 633 – 638 . (revised)
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  • Marketing Week . 1986 . “House of Fraser Tops Todays Ads,” 4 (April 11)

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