References
- Abrams , Meyer H. 1988 . A Glossary of Literary Terms , New York : Holt, Rinehart and Winston, Inc. .
- Allport , Gordon W. 1937 . Personality: A Psychological Interpretation , New York : Henry Holt .
- Auerbach , Erich . 1983 . Mimesis: The Representation of Reality in Western Literature , Edited by: Trask , Willard . Princeton : Princeton University Press .
- Austin , John L. 1978 . How to Do Things with Words, , Second Edition , Cambridge , MA : Harvard University Press .
- Barthes , Roland . 1974 . S/Z , Edited by: Miller , Richard . New York : Hill and Wang .
- Benson , James A. and Thorpe , Judith M. 1991 . “Chrysler's Success Story: Advertising as Anecdotes,” . Journal of Popular Culture , 25 ( Winter ) : 125 – 134 .
- Bone , Paula Fitzgerald and Ellen , Pam Scholder . 1992 . “The Generation and Consequences of Communication-evoked Imagery,” . Journal of Consumer Research , 19 ( June ) : 93 – 104 .
- Booth , Wayne . 1983 . The Rhetoric of Fiction , Chicago : The University of Chicago Press Second Edition .
- Brower , Reuben . 1951 . The Fields of Light: An Experiment in Critical Reading , Edited by: Arthur . New York : Oxford University Press .
- Burke , Kenneth . 1950 . A Rhetoric of Motives , Englewood Cliffs : Prentice-Hall, Inc. .
- Crain , Rance . 1989 . “Lever Washes its Ring Away,” . Crain's New York Business , : 8 (September 25)
- Deighton , John . 1985 . “Rhetorical Strategies in Advertising,” . In Advances in Consumer Research , Edited by: Holbrook , Morris B. and Hirschman , Elizabeth C. Vol. 12 , 432 – 436 . Ann Arbor : Association for Consumer Research .
- Deighton , John , Romer , Daniel and McQueen , Josh . 1989 . “Using Drama to Persuade,” . Journal of Consumer Research , 16 ( December ) : 335 – 343 .
- Derrida , Jacques . 1967 . Writing and Difference, Alan Bass, trans., Chicago: University of Chicago Press, 1978. Originally published as L'ecriture et la difference , Paris : Seuil .
- Dichter , Ernest . 1985 . “What's In An Image?” . Journal of Consumer Marketing , 2 ( Winter ) : 75 – 81 .
- Elliott , Robert C. 1982 . The Literary Persona , Chicago : The University of Chicago Press .
- Fergusson , Francis . 1961 . Aristotle's Poetics , Edited by: Butcher , S. H. New York : Hill and Wang .
- Fisher , Walter R. 1984 . “Narration as a Human Communication Paradigm: The Case of Public Moral Argument,” . Communication Monographs , 51 ( March ) : 1 – 22 .
- Frye , Northrop . 1973 . Anatomy of Criticism: Four Essays , Princeton : Princeton University Press .
- Grice , Herbert . 1989 . Studies in the Way of Words , Edited by: Paul . Cambridge , MA : Harvard University Press .
- Haas , R. G. 1981 . “Effects of source characteristics on cognitive responses and persuasion,” . In Cognitive Responses in Persuasion , Edited by: Petty , Richard E. , Ostrom , Thomas M. and Brock , Timothy C. 141 – 172 . Hillsdale , NJ : Lawrence Erlbaum Associates .
- Hall , Calvin S. and Nordby , Vernon J. 1973 . A Primer of Jungian Psychology , New York : New American Library .
- Higgins , Dennis . 1990 . The Art of Writing Advertising: Conversations with Masters of the Craft , Lincolnwood , IL : NTC Business Books .
- Jacoby , Jacob and Hoyer , Wayne D. 1987 . The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines , New York : The Advertising Educational Foundation .
- Johnson , Barbara . 1990 . “Writing,” . In Critical Terms for Literary Study , Edited by: Lentricchia , Frank and McLaughlin , Thomas . 39 – 49 . Chicago : The University of Chicago Press .
- Keaveney , Susan M. and Hunt , Kenneth A. 1992 . “Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-Level Theories,” . Journal of the Academy of Marketing Science , 20 ( Spring ) : 165 – 176 .
- Kenney , William . 1988 . How to Read and Write About Fiction , New York : Simon & Schuster, Inc. .
- Lafayette , Jon . 1989 . “Crazy Eddie's Insanity May Live On,” . Advertising Age , : 55 (October 23)
- Lasswell , Harold D. 1948 . “The Structure and Function of Communication in Society,” . In The Process and Effects of Mass Communication , Edited by: Schramm , Wilbur and Roberts , Donald F. 84 – 99 . Urbana : University of Illinois Press, 1971 .
- Leiss , William , Kline , Stephen and Jhally , Sut . 1986 . Social Communication in Advertising: Persons, Products, and Images of Well-Being , Toronto : Methuen .
- MacInnis , Debra and Price , Linda L. 1987 . “The Role of Imagery in Information Processing: Review and Extensions,” . Journal of Consumer Research , 13 ( March ) : 473 – 491 .
- Martin , Wallace . 1986 . Recent Theories of Narrative , Ithaca : Cornell University Press .
- Martineau , Pierre . 1958 . “The Personality of the Retail Store,” . Harvard Business Review , 36 ( January/February ) : 47 – 55 .
- McConkey , James . 1958 . “The Voice of the Writer,” . The University of Kansas Review , 25 ( December ) : 86 – 87 .
- McCracken , Grant . 1989 . “Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” . Journal of Consumer Research , 16 ( December ) : 310 – 321 .
- Meier , Barry . 1992 . “Crazy Eddie's Insane Odyssey,” . The New York Times Business , 3 : 1,6 (July 19)
- Mick , David Glen . 1986 . “Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance,” . Journal of Consumer Research , 13 ( September ) : 196 – 213 .
- Miller , Cyndee . 1989 . “Jeans maker has no excuses for its unusual ads,” . Marketing News , : 9 – 10 . (November 20)
- Nichols , Marie . 1963 . Rhetoric and Criticism , Edited by: Hochmuth . Baton Rouge : Louisiana State University Press .
- Ogilvy , David . 1985 . Ogilvy on Advertising , New York : Vintage Books .
- Ogilvy , David . 1963 . Confessions of an Advertising Man , 87 – 90 . New York : Ballantine Books .
- Oxenfeldt , Alfred R. 1975/5 . “Developing a Favorable Price-Quality Image,” . Journal of Retailing , 50 ( Winter ) : 8 – 14 .
- Pollay , Richard W. 1983 . “Measuring the Cultural Values Manifest in Advertising,” . Current Issues and Research in Advertising , Vol. 1 : 71 – 92 .
- Pratt , Mary . 1977 . Toward a Speech Act Theory of Literary Discourse , Edited by: Louise . Bloomington : Indiana University Press .
- Prince , Gerald . 1981 . Narratology: The Form and Function of Narrative , Berlin : Mouton Publishers .
- Reynolds , Thomas J. and Gutman , Jonathon . 1984 . “Advertising is Image Management,” . Journal of Advertising Research , 24 ( February/March ) : 27 – 37 .
- Richards , I. A. 1929 . Practical Criticism: A Study of Literary Judgment , New York : Harcourt, Brace and Company .
- Rossiter , John and Percy , Larry . 1987 . Advertising and Promotion Management , New York : McGraw-Hill Book Company .
- Searle , John R. 1979 . “The Logical Status of Fictional Discourse,” . In Expression and Meaning: Studies in the Theory of Speech Acts 58 – 75 . Cambridge , ENG
- Searle , John R. 1969 . Speech Acts: An Essay in the Philosophy of Language , London : Cambridge University Press .
- Sirgy , Joseph M. 1982 . “Self-Concept in Consumer Behavior: A Critical Review,” . Journal of Consumer Research , 9 ( December ) : 287 – 300 .
- Slatoff , Walter J. 1970 . With Respect to Readers: Dimensions of Literary Response , Ithaca : Cornell University Press .
- Stern , Barbara B. 1991 . “Who Talks Advertising? Literary Theory and Narrative ‘Point of View,’” . Journal of Advertising , 20 ( September ) : 9 – 22 .
- Stern , Barbara B. 1989a . “Literary Analysis of the Company Persona: A Speaker Schema,” . In Current Issues and Research in Advertising 1988 , Edited by: Leigh , James H. and Martin , Claude R. Jr. Vol. 11 , 3 – 19 . Ann Arbor : The University of Michigan . 1 & 2
- Stern , Barbara B. 1989b . “Literary Criticism and Consumer Research: Overview and Analysis,” . Journal of Consumer Research , 16 ( December ) : 322 – 334 .
- Stern , Barbara B. 1988a . “How Does an Ad Mean? Language in Services Advertising,” . Journal of Advertising , 17 ( Summer ) : 3 – 14 .
- Stern , Barbara B. 1988b . “Medieval Allegory: Roots of Advertising Strategy for the Mass Market,” . Journal of Marketing , 52 ( July ) : 84 – 94 .
- Tanselle , G. T. 1981 . “Textual Scholarship,” . In Introduction to Scholarship in Modern Language and Literature , Edited by: Gibaldi , Joseph . Chicago : University of Chicago Press .
- Williamson , Judith . 1978 . Decoding Advertisements , London : Marion Boyars Press .
- Zimmer , Mary R. and Golden , Linda L. 1988 . “Impressions of Retail Stores: A Content Analysis of Consumer Images,” . Journal of Retailing , 64 ( Fall ) : 265 – 289 .
- Zinkhan , George M. and Hirschheim , Rudy . “Truth in Marketing Theory and Research: An Alternative Perspective,” . Journal of Marketing , 56 ( April ) 80 – 88 .