The Effects of Salient Risk-Reducing Advertisements on Consumer Attitudes and Purchase Intentions

REFERENCES

• Bauer , R. A. 1960 . “Consumer Behavior as Risk-Taking.” . In Dynamic Marketing for a Changing World , edited by R. S. Hancock , 389 – 98 . Chicago , IL : American Marketing Association .
   Google Scholar
• Biswas , D. , A. Biswas , and N. Das . 2006 . “The Role of Consumer Knowledge Perceived Congruency, and Product Technology.” Journal of Advertising 35 ( Summer ): 17 – 32 .
   Google Scholar
• Boshoff , C. 2002 . “Service Advertising: An Exploratory Study of Risk Perceptions.” Journal of Service Research , 4 ( May ): 290 – 302 .
   Google Scholar
• Boze , B. V. 1987 . “Selection of Legal Services: An Investigation of Perceived Risk.” Journal of Professional Services Marketing 3 ( May ): 287 – 97 .
   Google Scholar
• Brooker , G. 1984 . “An Assessment of an Expanded Measure of Perceived Risk.” . In Advances in Consumer Research , edited by T. C. Kinnear , vol. 11 , 439 – 41 . Urbana, IL : Association for Consumer Research .
   Google Scholar
• Chang , C. -T. 2007 . “Interactive Effects of Message Framing, Product Perceived Risk, and Mood: The Case of Travel Healthcare Product Advertising.” Journal of Advertising Research 47 ( March ): 51 – 65 .
   Google Scholar
• Cox , D. F. 1967a . “Risk Handling in Consumer Behavior: An Intensive Study of Two Cases.” In Risk-Taking and Information-Handling in Consumer Behavior , edited by D. F. Cox , 34 – 81 . Boston : Harvard University Press .
   Google Scholar
• Cox , D. F. 1967b . Risk-Taking and Information-Handling in Consumer Behavior . Boston, MA : Harvard University Press .
   Google Scholar
• Cunningham , S. M. 1967a. “The Major Dimensions of Perceived Risk.” In Risk-Taking and Information-Handling in Consumer Behavior , edited by D. F. Cox , 82–108. Boston : Harvard University Press.
   Google Scholar
• Cunningham , S. M. 1967b . “Perceived Risk as a Factor in Informal Consumer Communications.” In Risk-Taking and Information-Handling in Consumer Behavior , edited by D. F. Cox , 265 – 88 . Boston, MA : Harvard University Press .
   Google Scholar
• Forsythe , S. M. , & B. Shi . 2003 . “Consumer Patronage and Risk Perceptions in Internet Shopping.” Journal of Business Research 56 ( November ): 867 – 75 .
   Google Scholar
• Garner , S. J. , & H. A. Thompson . 1985 . “Patient Perceived Risk in the Purchase of Physician Services.” Journal of Professional Services Marketing 1 : 149 – 59 .
   PubMedGoogle Scholar
• Gefen , D. 2002 . “Reflections on the Dimensions of Trust and Trustworthiness Among Online Consumers.” Database for Advances in Information Systems 33 ( May ): 38 – 53 .
   Google Scholar
• Gemunden , H. G. 1985 . “Perceived Risk and Information Search: A Systematic Mete-Analysis of the Empirical Evidence.” International Journal of Research in Marketing 2 : 79 – 100 .
   Google Scholar
• Jacoby , J. , & L. B. Kaplan . 1972 . “The Components of Perceived Risk.” . In Proceedings of the Third Annual Convention of the Association for Consumer Research , edited by M. Venkatesan , 382 – 93 . College Park , MN : Association for Consumer Research .
   Google Scholar
• Kim , L. H. , D. K. Kim , and J. K. Leong . 2005 . “The Effect of Perceived Risk on Purchase Intention in Purchasing Airline Tickets Online.” Journal of Hospitality and Leisure Marketing 13 ( Summer ): 33 – 53 .
   Google Scholar
• Lutz , R. J. , & P. J. Reilly . 1974 . “An Exploration of the Effects of Perceived Social and Performance Risk on Consumer Information Acquisition.” . In Advances in Consumer Research , edited by S. Ward , & P. Wright , 393 – 405 . Ann Arbor , MI : Association for Consumer Research .
   Google Scholar
• Mitchell , V. -W. , F. Davies , L. Moutinho , and V. Vassos . 1999 . “Using Neutral Networks to Understand Service Risk in the Holiday Product.” Journal of Business Research 46 ( October ): 167 – 80 .
   Google Scholar
• Perry , M. , & C. B. Hamm . 1969 . “Canonical Analysis of Relations Between Socioeconomic Risk and Personal Influence in Purchase Decisions.” Journal of Marketing Research 6 ( August ): 351 – 54 .
   Google Scholar
• Peter , J. P. , & L. X. Tarpey , Sr. 1975 . “A Comparative Analysis of Three Consumer Decision Strategies.” Journal of Consumer Research 2 ( September ): 29 – 37 .
   Google Scholar
• Prasad , V. K. 1975 . “Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers.” Journal of Marketing 39 : 42 – 47 .
   Web of Science ®Google Scholar
• Sweeney , J. C. , G. N. Soutar , and L. W. Johnson . 1999 . ”The Role of Perceived Risk in the Quality Value Relationship; A Study in a Retail Environment.” Journal of Retailing 75 ( Spring ): 77 – 105 .
   Google Scholar
• Thorelli , H. B. , J. S. Lim , and J. Ye . 1988 . “Relative Importance of Country-of-Origin, Warranty, and Retail Store Image on Product Evaluations.” International Marketing Review 6 ( January/February ): 35 – 44 .
   Google Scholar
• Wood , C. M. , & L. K. Scheer . 1996 . “Incorporating Perceived Risk Models of Consumer Deal Assessment and Purchase Intent.” Advances in Consumer Research 23 : 399 – 404 .
   Google Scholar
• This article was accepted by Claude Martin and James Leigh, previous editors of the Journal of Current Issues & Research in Advertising.
   Google Scholar