Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses

References

• Ansari, A., and C. F. Mela. 2003. “E-Customization.” Journal of Marketing Research 40 (2): 131–45.
   Web of Science ®Google Scholar
• Baek, T. H., and M. Morimoto. 2012. “Stay Away from Me.” Journal of Advertising 41 (1): 59–76.
   Web of Science ®Google Scholar
• Bleier, A., and M. Eisenbeiss. 2015. “The Importance of Trust for Personalized Online Advertising.” Journal of Retailing 91 (3): 390–409.
   Google Scholar
• Burgoon, M., E. Alvaro, J. Grandpre, and M. Voulodakis. 2002. “Revisiting the Theory of Psychological Reactance.” In The Persuasion Handbook: Developments in Theory and Practice, edited by J. P. Dillard and M. Pfau, 213–32. Thousand Oaks, CA: Sage.
   Google Scholar
• Campbell, D. E., and R. T. Wright. 2008. “Shut-Up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising.” Journal of Electronic Commerce Research 9 (1): 62–76.
   Web of Science ®Google Scholar
• Celsi, R. L., and J. C. Olson. 1988. “The Role of Involvement in Attention and Comprehension Processes.” Journal of Consumer Research 15 (2): 210–24.
   Web of Science ®Google Scholar
• Cho, C-H., and H. J. Cheon. 2005. “Children's Exposure to Negative Internet Content: Effects of Family Context.” Journal of Broadcasting & Electronic Media 49 (4): 488–509.
   Web of Science ®Google Scholar
• Criteo. 2015. “All Testimonials.” Accessed June 18, 2015. http://www.criteo.com/case-studies
   Google Scholar
• Dinev, T., and P. Hart. 2006. “Internet Privacy Concerns and Social Awareness as Determinants of Intention to Transact.” International Journal of Electronic Commerce 10 (2): 7–29.
   Web of Science ®Google Scholar
• eMarketer. 2014. “Marketers Respond to Consumer Demand for Personalization.” Accessed June 26, 2015. http://www.emarketer.com/Article/Marketers-Respond-Consumer-Demand-Personalization/1010618
   Google Scholar
• Federal Trade Commission. 2009. “FTC Staff Revises Online Behavioral Advertising Principles.” Accessed June 15, 2013. http://www.ftc.gov/opa/2009/02/behavad.shtm/.
   Google Scholar
• Fishbein, M., and I. Ajzen. 1975. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
   Google Scholar
• Helft, M., and T. Vega. 2010. “Retargeting Ads Follow Surfers to Other Sites.” The New York Times, August 29. Accessed May 17, 2013. http://www.nytimes.com/2010/08/30/technology/30adstalk.html?_r = 0.
   Google Scholar
• Howard, D. J., and R. A. Kerin. 2004. “The Effects of Personalized Product Recommendations on Advertisement Response Rates: The ‘Try This. It Works!’ Technique.” Journal of Consumer Psychology 14 (3): 271–79.
   Web of Science ®Google Scholar
• Infolinks. 2012. “Infolinks Consumer Survey Shows Banner Blindness Major Concern.” Accessed June 25, 2015. http://www.infolinks.com/press/infolinks-consumer-survey-shows-banner-blindness-major-concern.
   Google Scholar
• Jai, T-M. C., L. D. Burns, and N. J. King. 2013. "The Effect of Behavioral Tracking Practices on Consumers’ Shopping Evaluations and Repurchase Intention toward Trusted Online Retailers." Computers in Human Behavior 29 (3):901–9.
   Web of Science ®Google Scholar
• Laczniak, R. N., and D. D. Muehling. 1993. “The Relationship Between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context.” Journal of Advertising 22 (3): 59–74.
   Web of Science ®Google Scholar
• Lambrecht, A., and C. Tucker. 2013. "When Does Retargeting Work? Information Specificity in Online Advertising." Journal of Marketing Research 50 (5): 561–76.
   Web of Science ®Google Scholar
• Mason, W., and S. Suri. 2012. “Conducting Behavioral Research on Amazon's Mechanical Turk.” Behavior Research Methods 44 (1): 1–23.
   PubMed Web of Science ®Google Scholar
• McDonald, A. M., and L. F. Cranor. 2010. “Beliefs and Behaviors: Internet Users’ Understanding of Behavioral Advertising.” Paper presented at the Proceedings of the 2010 Research Conference on Communication, Information and Internet Policy.
   Google Scholar
• Merisavo, M., S. Kajalo, H. Karjaluoto, V. Virtanen, S. Salmenkivi, M. Raulas, and M. Leppäniemi. 2007. “An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising.” Journal of Interactive Advertising 7 (2): 41–50.
   Google Scholar
• Milne, G. R., and M. Boza. 1999. “Trust and Concern in Consumers’ Perceptions of Marketing Information Management Practices.” Journal of Interactive Marketing 13 (1): 5–24.
   Google Scholar
• Muehling, D. D. 1987. “An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General.” Journal of Advertising 16 (1): 32–40.
   Web of Science ®Google Scholar
• Muehling, D. D., and M. McCann. 1993. “Attitude toward the Ad: A Review.” Journal of Current Issues & Research in Advertising 15 (2): 25–58.
   Google Scholar
• Pavlou, P. A., and D. W. Stewart. 2000. “Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda.” Journal of Interactive Advertising 1 (1): 62–78.
   Google Scholar
• Pechmann, C., and D. W. Stewart. 1990. “The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions.” Journal of Consumer Research 17 (2): 180–91.
   Web of Science ®Google Scholar
• Phelps, J., G. D'Souza, and G. J. Nowak. 2001. “Antecedents and Consequences of Consumer Privacy Concerns: An Empirical Investigation.” Journal of Interactive Marketing 15 (4): 2–17.
   Google Scholar
• Phelps, J., G. Nowak, and E. Ferrell. 2000. “Privacy Concerns and Consumer Willingness to Provide Personal Information.” Journal of Public Policy & Marketing 19 (1): 27–41.
   Web of Science ®Google Scholar
• Purcell, K., J. Brenner, and L. Rainie. 2012. “Search Engine Use 2012.” Pew Internet and American Life Project. http://www.pewinternet.org/Press-Releases/2012/Search-Engine-Use-2012.aspx.
   Google Scholar
• Rettie, R., U. Grandcolas, and B. Deakins. 2005. “Text Message Advertising: Response Rates and Branding Effects.” Journal of Targeting, Measurement and Analysis for Marketing 13 (4): 304–12.
   Google Scholar
• Rodgers, S., and E. Thorson. 2000. “The Interactive Advertising Model: How Users Perceive and Process Online Ads.” Journal of Interactive Advertising 1 (1): 42–61.
   Google Scholar
• Sheehan, K. B., and M. G. Hoy. 1999. “Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns.” Journal of Advertising 28 (3): 37–51.
   Web of Science ®Google Scholar
• Sieber, J. E. 1998. “Planning Ethically Responsible Research.” In Handbook of Applied Social Research Methods, edited by B. Leonard and J. R. Debra, 127–56. Thousand Oaks, CA: Sage.
   Google Scholar
• Sizmek. 2014. “Sizmek Benchmarks Report 2014.” Accessed June 25, 2015. http://www.sizmek.com/assets/pdf/Sizmek_2014-03_Benchmarks_report.pdf
   Google Scholar
• Smit, E. G., G. Van Noort, and H. A. M. Voorveld. 2014. "Understanding Online Behavioural Advertising: User Knowledge, Privacy Concerns and Online Coping Behaviour in Europe." Computers in Human Behavior 32:15–22.
   Web of Science ®Google Scholar
• Tucker, C. E. 2014. "Social Networks, Personalized Advertising, and Privacy Controls." Journal of Marketing Research 51 (5): 546–62.
   Web of Science ®Google Scholar
• Turow, J., J. King, C. Hoofnagle, A. Bleakley, and M. Hennessy. 2009. “Americans Reject Tailored Advertising and Three Activities that Enable It.” http://www.ftc.gov/bcp/workshops/privacyroundbtables/Turow.pdf.
   Google Scholar
• Unni, R., and R. Harmon. 2007. “Perceived Effectiveness of Push vs. Pull Mobile Location-Based Advertising.” Journal of Interactive Advertising 7 (2): 28–40.
   Google Scholar
• Ur, B., P. G. Leon, L. F. Cranor, R. Shay, and Y. Wang. 2012. “Smart, Useful, Scary, Creepy: Perceptions of Online Behavioral Advertising.” Proceedings of the Eighth Symposium on Usable Privacy and Security 4:1–15.
   Google Scholar
• Westin, A. F. 1968. Privacy and Freedom. New York: Atheneum.
   Google Scholar
• White, T. B., D. L. Zahay, H. Thorbjørnsen, and S. Shavitt. 2008. “Getting Too Personal: Reactance to Highly Personalized Email Solicitations.” Marketing Letters 19 (1): 39–50.
   Web of Science ®Google Scholar
• Yu, J. H., and B. Cude. 2009. “‘Hello, Mrs. Sarah Jones! We Recommend This Product!’ Consumers’ Perceptions about Personalized Advertising: Comparisons across Advertisements Delivered Via Three Different Types of Media.” International Journal of Consumer Studies 33 (4): 503–14.
   Web of Science ®Google Scholar
• Zeng, F., L. Huang, and W. Dou. 2009. “Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities.” Journal of Interactive Advertising 10 (1): 1–13.
   Google Scholar