Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement

References

• Akbar, Mohammad Muzahid, and Walter Wymer. 2017. “Refining the Conceptualization of Brand Authenticity.” Journal of Brand Management 24 (1):14–32. doi: 10.1057/s41262-016-0023-3.
   Web of Science ®Google Scholar
• Alhouti, Sarah, Catherine M. Johnson, and Betsy Bugg Holloway. 2016. “Corporate Social Responsibility Authenticity: Investigating Its Antecedents and Outcomes.” Journal of Business Research 69 (3):1242–1249. doi: 10.1016/j.jbusres.2015.09.007.
   Web of Science ®Google Scholar
• Ashley, Christy, and Tracy Tuten. 2015. “Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement.” Psychology & Marketing 32 (1):15–27. doi: 10.1002/mar.20761.
   Web of Science ®Google Scholar
• Ballantyne, R., Warren, A., & Nobbs, K. 2006. “The Evolution of Brand Choice.” Brand Management 13 (4/5), 339– 352.
   Google Scholar
• Becker-Olsen, Karen L., and Ronald Paul Hill. 2006. “The Impact of Sponsor Fit on Brand Equity: The Case of Nonprofit Service Providers.” Journal of Service Research 9 (1):73–83. doi: 10.1177/1094670506289532.
   Web of Science ®Google Scholar
• Bennett, Roger, and Rita Kottasz. 2000. “Emergency Fund-Raising for Disaster Relief.” Disaster Prevention and Management: An International Journal 9 (5):352–360. doi: 10.1108/09653560010361393.
   Google Scholar
• Beverland, Michael B. 2005. “Crafting Brand Authenticity: The Case of Luxury Wines.” Journal of Management Studies 42 (5):1003–1029. doi: 10.1111/j.1467-6486.2005.00530.x.
   Web of Science ®Google Scholar
• Belk, Russell W. 1988. “Possessions and the Extended Self.” Journal of Consumer Research 15 (2):139–168. https://www-jstor-org.ezproxy.rowan.edu/stable/pdf/2489522.pdf?refreqid=excelsior%3A15995c7ad5419cfa24a24da142bdce37.
   Web of Science ®Google Scholar
• Berg, Kati Tusinski, and Kim Bartel Sheehan. 2014. “Social Media as a CSR Communication Channel: The Current State of Practice.” In Ethical Practice of Social Media in Public Relations, edited by Marcia W. DiStaso and Denise Sevick, 2014. 131–142. New York: Routledge.
   Google Scholar
• Black, Iain, and Cleopatra Veloutsou. 2017. “Working Consumers: Co-Creation of Brand Identity, Consumer Identity and Brand Community Identity.” Journal of Business Research 70 (January):416–429. doi: 10.1016/j.jbusres.2016.07.012.
   Google Scholar
• Cacioppo, John T., Louise C. Hawkley, Edith M. Rickett, and Christopher M. Masi. 2005. “Sociality, Spirituality, and Meaning Making: Chicago Health, Aging, and Social Relations Study.” Review of General Psychology 9 (2):143–155. doi: 10.1037/1089-2680.9.2.143.
   Web of Science ®Google Scholar
• Casler, Krista, Lydia Bickel, and Elizabeth Hackett. 2013. “Separate But Equal? A Comparison of Participants and Data Gathered via Amazon’s MTurk, Social Media, and Face-to-Face Behavioral Testing.” Computers in Human Behavior 29 (6), 2156–2160.
   Web of Science ®Google Scholar
• Champlin, Sara, Yvette Sterbenk, Kasey Windels, and Maddison Poteet. 2019. “How Brand-Cause Fit Shapes Real World Advertising Messages: A Qualitative Exploration of ‘Femvertising.” International Journal of Advertising 38 (8):1240–1263. doi: 10.1080/02650487.2019.1615294.
   Web of Science ®Google Scholar
• Cha, Moon-Kyung, Youjae Yi, and Richard P. Bagozzi. 2016. “Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty.” Cornell Hospitality Quarterly 57 (3):235–249. doi: 10.1177/1938965515620679.
   Web of Science ®Google Scholar
• Chang, Chun-Tuan. 2011. “Guilt Appeals in Cause-Related Marketing.” International Journal of Advertising 30 (4):587–616. doi: 10.2501/IJA-30-4-587-616.
   Web of Science ®Google Scholar
• Chhabra, Deepak, Robert Healy, and Erin Sills. 2003. “Staged Authenticity and Heritage Tourism.” Annals of Tourism Research 30 (3):702–719. doi: 10.1016/S0160-7383(03)00044-6.
   Web of Science ®Google Scholar
• Clarke, Jackie R. 2006. “Different to ‘Dust Collectors’? the Giving and Receiving of Experience Gifts.” Journal of Consumer Behaviour 5 (6):533–549. doi: 10.1002/cb.201.
   Google Scholar
• Cobb-Walgren, Cathy J., Cynthia A. Ruble, and Naveen Donthu. 1995. “Brand Equity, Brand Preference, and Purchase Intent.” Journal of Advertising 24 (3):25–40. doi: 10.1080/00913367.1995.10673481.
   Web of Science ®Google Scholar
• Conejo, Francisco, and Ben Wooliscroft. 2015. “The Times (and Brands) Are a Changin’ a Response to Gaski’s.” Journal of Macromarketing 35 (3):391–396. doi: 10.1177/0276146714563543.
   Web of Science ®Google Scholar
• Daneshkhu, S. 2018. “How Millennials’ Taste for ‘Authenticity’ Is Disrupting Powerful Food Brands | Financial Times.” Financial Times. 2018. https://www.ft.com/content/09271178-6f29-11e8-92d3-6c13e5c92914.
   Google Scholar
• Davis, Robert, Inna Piven, and Michael Breazeale. 2014. “Conceptualizing the Brand in Social Media Community: The Five Sources Model.” Journal of Retailing and Consumer Services 21 (4):468–481. doi: 10.1016/j.jretconser.2014.03.006.
   Google Scholar
• Deibert, A. 2017. “Council Post: Why Authenticity in Marketing Matters Now More Than Ever.” Forbes. 2017. https://www.forbes.com/sites/forbescommunicationscouncil/2017/05/26/why-authenticity-in-marketing-matters-now-more-than-ever/#286ad4bc7982.
   Google Scholar
• Devlin, Michael, and Kim Sheehan. 2018. “A “Crucial Catch”: Examining Responses to NFLTeams’ Corporate Social Responsibility Messaging on Facebook.” Communication & Sport 6 (4):477–498.
   Web of Science ®Google Scholar
• Edelman. 2018. Edelman Earned Brand Global Report. https://www.edelman.com/sites/g/files/aatuss191/files/2018-10/2018_Edelman_Earned_Brand_Global_Report.pdf
   Google Scholar
• Ekinci, Yuksel, Ercan Sirakaya-Turk, and Sandra Preciado. 2013. “Symbolic Consumption of Tourism Destination Brands.” Journal of Business Research 66 (6):711–718. doi: 10.1016/j.jbusres.2011.09.008.
   Web of Science ®Google Scholar
• Ellen, Pam Scholder, Lois A. Mohr, and Deborah J. Webb. 2000. “Charitable Programs and the Retailer: Do They Mix?” Journal of Retailing 76 (3):393–406. doi: 10.1016/S0022-4359(00)00032-4.
   Web of Science ®Google Scholar
• Elliott, Richard, and Kritsadarat Wattanasuwan. 1998. “Brands as Symbolic Resources for the Construction of Identity.” International Journal of Advertising 17 (2):131–144. doi: 10.1080/02650487.1998.11104712.
   Google Scholar
• Escalas, Jennifer Edson, and James R. Bettman. 2005. “Self-Construal, Reference Groups, and Brand Meaning.” Journal of Consumer Research 32 (3):378–389.
   Web of Science ®Google Scholar
• Ferraro, Rosellina, Amna Kirmani, and Ted Matherly. 2010. “Signaling Identity through Brands: The Role of Perceived Authenticity.” The Association for Consumer Research 37:81–84. http://www.acrwebsite.org/volumes/15251/volumes/v37/NA-37.
   Google Scholar
• Folse, Judith Anne Garretson, Stacy Landreth Grau, Julie Guidry Moulard, and Kathrynn Pounders. 2014. “Cause-Related Marketing: Factors Promoting Campaign Evaluations.” Journal of Current Issues & Research in Advertising 35 (1):50–70. doi: 10.1080/10641734.2014.866847.
   Google Scholar
• Frake, Justin. 2017. “Selling out: The Inauthenticity Discount in the Craft Beer Industry.” Management Science 63 (11):3930–3943. doi: 10.1287/mnsc.2016.2517.
   Web of Science ®Google Scholar
• Fridman, Adam. 2017. “Brand Authenticity: Powered by the Science of Purpose | Inc.Com.” Inc. 2017. https://www.inc.com/adam-fridman/brand-authenticity-powered-by-the-science-of-purpose.html.
   Google Scholar
• Gbadamosi, Ayantunji. 2015. “Brand Personification and Symbolic Consumption among Ethnic Minority Teenage Consumers: An Empirical Study.” Journal of Brand Management 22 (9):737–754. doi: 10.1057/bm.2015.40.
   Web of Science ®Google Scholar
• Gregory, L. 2019. “Microsoft’s Mission Statement andamp; Vision Statement (An Analysis) - Panmore Institute.” Microsoft. 2019. http://panmore.com/microsoft-corporation-vision-statement-mission-statement-analysis.
   Google Scholar
• Gruber, Verena, Magdalena Kaliauer, and Bodo B. Schlegelmilch. 2017. “Improving the Effectiveness and Credibility of Corporate Social Responsibility Messaging.” Journal of Advertising Research 57 (4):397–409. doi: 10.2501/JAR-2015-015.
   Web of Science ®Google Scholar
• Guèvremont, Amélie, and Bianca Grohmann. 2018. “Does Brand Authenticity Alleviate the Effect of Brand Scandals?” Journal of Brand Management 25 (4):322–336. doi: 10.1057/s41262-017-0084-y.
   Web of Science ®Google Scholar
• Hajjat, Mahmood M. 2003. “Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size.” Journal of Nonprofit & Public Sector Marketing 11 (1):93–109. doi: 10.1300/J054v11n01_07.
   Google Scholar
• Hayes, Andrew F. 2012. “PROCESS: A Versatile Computational Tool for Observed Variable Mediation, Moderation, and Conditional Process Modeling.” White Paper, 1–39.
   Google Scholar
• Heppner, Whitney L., Michael H. Kernis, John B. Nezlek, Joshua Foster, Chad E. Lakey, and Brian M. Goldman. 2008. “Within-Person Relationships among Daily Self-Esteem, Need Satisfaction, and Authenticity.” Psychological Science 19 (11):1140–1145. doi: 10.1111/j.1467-9280.2008.02215.x.
   PubMed Web of Science ®Google Scholar
• Human, Debbie, and Nic S. Terblanche. 2012. “Who Receives What? the Influence of the Donation Magnitude and Donation Recipient in Cause-Related Marketing.” Journal of Nonprofit & Public Sector Marketing 24 (2):141–160. doi: 10.1080/10495142.2012.680317.
   Google Scholar
• Ilicic, Jasmina, and Cynthia M. Webster. 2014. “Investigating Consumer–Brand Relational Authenticity.” Journal of Brand Management 21 (4):342–363.
   Google Scholar
• Joo, Soyoung, Elizabeth G. Miller, and Janet S. Fink. 2019. “Consumer Evaluations of CSR Authenticity: Development and Validation of a Multidimensional CSR Authenticity Scale.” Journal of Business Research 98:236–249.
   Web of Science ®Google Scholar
• Jubenville, Colby. 2016. “Millennials Prefer Authenticity - Washington Times.” The Washington Times. 2016. https://www.washingtontimes.com/news/2016/nov/9/millennials-prefer-authenticity/.
   Google Scholar
• Kadirov, Djavlonbek, Richard J. Varey, and Ben Wooliscroft. 2014. “Authenticity: A Macromarketing Perspective.” Journal of Macromarketing 34 (1):73–79. doi: 10.1177/0276146713505774.
   Web of Science ®Google Scholar
• Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling. 2014. “‘I Eat Organic for My Benefit and Yours': Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists.” Journal of advertising 43, (1), 18–32.
   Web of Science ®Google Scholar
• Kees, Jeremy, Christopher Berry, Scot Burton, and Kim Sheehan. 2017. “An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk.” Journal of Advertising 46 (1):141–155.
   Web of Science ®Google Scholar
• Keller, Kevin Lane. 1993. “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.” Journal of Marketing 57 (1):1–22. doi: 10.1177/002224299305700101.
   Web of Science ®Google Scholar
• Kenny, D. 2018. “Mediation.” 2018. http://davidakenny.net/cm/mediate.htm.
   Google Scholar
• Kim, Namin, Euisik Cho, Youngchan Kim, and Moonkyu Lee. 2011. “Developing an Effective Strategic Mix of Corporate Philanthropy.” The Service Industries Journal 31 (7):1049–1062. doi: 10.1080/02642060903079428.
   Web of Science ®Google Scholar
• Kim, Sung-Bum, and Dae-Young Kim. 2016. “The Influence of Corporate Social Responsibility, Ability, Reputation, and Transparency on Hotel Customer Loyalty in the US: A Gender-Based Approach.” SpringerPlus 5 (1):1537.
   PubMedGoogle Scholar
• Kim, Hyuksoo, Seounmi Youn, and Doohwang Lee. 2019. “The Effect of Corporate Social Responsibility Reputation on Consumer Support for Cause-Related Marketing.” Total Quality Management & Business Excellence 30 (5–6):682–707.
   Web of Science ®Google Scholar
• Lane, Vicki R. 2000. “The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions.” Journal of Marketing 64 (2):80–91. doi: 10.1509/jmkg.64.2.80.17996.
   Web of Science ®Google Scholar
• Lee, Sean, Ian Phau, Michael Hughes, Yu Feng Li, and Vanessa Quintal. 2016. “Heritage Tourism in Singapore Chinatown: A Perceived Value Approach to Authenticity and Satisfaction.” Journal of Travel & Tourism Marketing 33 (7):981–998. doi: 10.1080/10548408.2015.1075459.
   Web of Science ®Google Scholar
• Lischer, Brian. 2018. “10 Benefits of Building a Truly Authentic Brand.” Ignyte. 2018. http://www.ignytebrands.com/10-benefits-of-building-a-truly-authentic-brand/.
   Google Scholar
• May, S. K., G. Cheney, and J. Roper. 2007. The Debate over Corporate Social Responsibility. https://books.google.com/books?hl=enandlr=andid=wrDJpCuodNwCandoi=fndandpg=PR5anddq=brand+integrity+debateandots=5cTrsRE028andsig=fDokRSIBVfv5b-MPUBkVLJTaE7g.
   Google Scholar
• Mazutis, Daina D., and Natalie Slawinski. 2015. “Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility.” Journal of Business Ethics 131 (1):137–150.
   Web of Science ®Google Scholar
• Meyers-Levy, Joan, and Alice M. Tybout. 1989. “Schema Congruity as a Basis for Product Evaluation.” Journal of Consumer Research 16 (1), 39–54.
   Web of Science ®Google Scholar
• Morgan-Thomas, Anna, and Cleopatra Veloutsou. 2013. “Beyond Technology Acceptance: Brand Relationships and Online Brand Experience.” Journal of Business Research 66 (1):21–27. doi: 10.1016/j.jbusres.2011.07.019.
   Web of Science ®Google Scholar
• Morhart, Felicitas, Lucia Malär, Amélie Guèvremont, Florent Girardin, and Bianca Grohmann. 2015. “Brand Authenticity: An Integrative Framework and Measurement Scale.” Journal of Consumer Psychology 25 (2):200–218. doi: 10.1016/j.jcps.2014.11.006.
   Web of Science ®Google Scholar
• Napoli, Julie, Sonia J. Dickinson, Michael B. Beverland, and Francis Farrelly. 2014. “Measuring Consumer-Based Brand Authenticity.” Journal of Business Research 67 (6):1090–1098. doi: 10.1016/j.jbusres.2013.06.001.
   Web of Science ®Google Scholar
• Newman, Kevin P., and Merrie Brucks. 2018. “The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of High Self‐Brand Overlap Consumers.” Journal of Consumer Psychology 28 (2):253–271. doi: 10.1002/jcpy.1027.
   Web of Science ®Google Scholar
• Park, Jieun, Rajshekhar Javalgi, and Michael Wachter. 2016. “Product Ethnicity and Perceived Consumer Authenticity: The Moderating Role of Product Type.” Journal of Consumer Marketing 33 (6):458–468. doi: 10.1108/JCM-01-2015-1272.
   Web of Science ®Google Scholar
• Pérez, Andrea. 2019. “Building a Theoretical Framework of Message Authenticity in CSR Communication.” Corporate Communications: An International Journal 24 (2):334–350.
   Google Scholar
• Pieters, Rik, Luk Warlop, and Michel Wedel. 2002. “Breaking through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory.” Management Science 48 (6):765–781. doi: 10.1287/mnsc.48.6.765.192.
   Web of Science ®Google Scholar
• Raaij, W. Fred van. 1989. “How Consumers React to Advertising.” International Journal of Advertising 8 (3):261–273.
   Google Scholar
• Reich, Brandon J., and Matthew Pittman. 2020. “An Appeal to Intimacy: Consumer Response to Platform‐Appeal Fit on Social Media.” Journal of Consumer Psychology. doi: 10.1002/jcpy.1154.
   Web of Science ®Google Scholar
• Ricks Jr, Joe M. 2005. “An Assessment of Strategic Corporate Philanthropy on Perceptions of Brand Equity Variables.” Journal of Consumer Marketing 22 (3):121–134. doi: 10.1108/07363760510595940.
   Google Scholar
• Rudolph, S. 2018. “Avoiding the Second Disaster: How (Not) to Donate During a Crisis - Good360.” Good360. 2018. https://good360.org/blog-posts/avoiding-the-second-disaster-how-not-to-donate-during-a-crisis/.
   Google Scholar
• Samuel, Anthony, Dan Taylor, Gareth R. T. White, and Matthew Norris. 2018. “Unpacking the Authenticity Gap in Corporate Social Responsibility: Lessons Learned from Levi’s ‘Go Forth Braddock’ Campaign.” Journal of Brand Management 25 (1):53–67. doi: 10.1057/s41262-017-0067-z.
   Web of Science ®Google Scholar
• Schmuck, Desirée, Jörg Matthes, and Brigitte Naderer. 2018. “Misleading Consumers with Green Advertising? an Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising.” Journal of Advertising 47 (2):127–145. doi: 10.1080/00913367.2018.1452652.
   Web of Science ®Google Scholar
• Seifert, Bruce, Sara A. Morris, and Barbara R. Bartkus. 2003. “Comparing Big Givers and Small Givers: Financial Correlates of Corporate Philanthropy.” Journal of Business Ethics 45 (3):195–211. doi: 10.1023/A:1024199411807.
   Web of Science ®Google Scholar
• Sen, Sankar, and C. B. Bhattacharya. 2001. “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social.” Journal of Marketing Research 38 (2):225–243. https://www.jstor.org/stable/pdf/1558626.pdf?refreqid=excelsior%3A6fc8458a1f661893c7973dc8a761c9c3. doi: 10.1509/jmkr.38.2.225.18838.
   Web of Science ®Google Scholar
• Sen, Sankar, Chitra Bhanu Bhattacharya, and Daniel Korschun. 2006. “The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment.” Journal of the Academy of Marketing Science 34 (2):158–166.
   Web of Science ®Google Scholar
• Sheehan, Kim Bartel, and Matthew Pittman. 2016. Amazon's Mechanical Turk for Academics: The HIT Handbook for Social Science Research. Melvin & Leigh, Publishers.
   Google Scholar
• Shrout, Patrick E., and Niall Bolger. 2002. “Mediation in Experimental and Nonexperimental Studies: New Procedures and Recommendations.” Psychological Methods 7 (4):422–445. doi: 10.1037/1082-989X.7.4.422.
   PubMed Web of Science ®Google Scholar
• Spears, Nancy, and Surendra N. Singh. 2004. “Measuring Attitude toward the Brand and Purchase Intentions.” Journal of Current Issues & Research in Advertising 26 (2):53–66. doi: 10.1080/10641734.2004.10505164.
   Google Scholar
• Tangsupwattana, Wanrudee, and Xiaobing Liu. 2018. “Effect of Emotional Experience on Symbolic Consumption in Generation Y Consumers.” Marketing Intelligence & Planning 36 (5):514–527. doi: 10.1108/MIP-11-2017-0316.
   Web of Science ®Google Scholar
• Vredenburg, Jessica, S. Kapitan, A. Spry, and J. Kemper. 2018. “Woke Washing: What Happens When Marketing Communications Don’t Match Corporate Practice.” The Conversation.
   Google Scholar
• Walker, Kent, and Fang Wan. 2012. “The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications.” Journal of Business Ethics 109 (2):227–242. doi: 10.1007/s10551-011-1122-4.
   Web of Science ®Google Scholar
• Yang, Shuai, Shan Lin, Jeffrey R. Carlson, and William T. Ross. 2016. “Brand Engagement on Social Media: Will Firms’ Social Media Efforts Influence Search Engine Advertising Effectiveness?” Journal of Marketing Management 32 (5–6):526–557. doi: 10.1080/0267257X.2016.1143863.
   Web of Science ®Google Scholar
• Youn, Hyewon, and Jong-Hyeong Kim. 2017. “Effects of Ingredients, Names and Stories about Food Origins on Perceived Authenticity and Purchase Intentions.” International Journal of Hospitality Management 63 (May):11–21. doi: 10.1016/j.ijhm.2017.01.002.
   Google Scholar